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Marketing Research and Analytics MS

This program is not accepting applications for the 2025-2026 academic year.

Master of Science in Marketing Research and Analytics

Refine your strategic approach or change careers with a Master of Science in Marketing Research and Analytics from Temple University’s Fox School of Business. Become an integral part of the evolution of companies and brands seeking to stay ahead of the competition and remain relevant to core business and consumer markets. Combine qualitative and quantitative information about customers, companies and competitors in order to generate actionable market insights and analyses.

Enhance your ability to manage corporate brands and product lines, developing and managing implementation of comprehensive strategies around messaging, promotional planning and monitoring metrics. Resolve complex strategic and tactical challenges by applying a range of advanced skills and techniques, including data analysis and market research. Learn the intricacies of new product management and how to launch successful team leadership.

This full- or part-time degree program provides industry-level expertise through traditional classroom instruction from renowned faculty and a culminating capstone experience where you will work to resolve a live firm’s problem in the marketplace or assist in strategy development for real-world clients. The Marketing Research and Analytics MS can be completed either full time in three semesters or part time in 2.5 years. Most classes are offered in-person at Temple University Center City, so students have connections to leading organizations in the area. 

The Marketing Research and Analytics MS prepares graduates for career advancement in a variety of different sectors including healthcare, computer and information technology, government and financial services.

Learn more about career opportunities for Master of Science in Marketing Research and Analytics students.

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Learn more about the Marketing Research and Analytics MS program. 

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Explore all of the specialized master's programs at Fox. 

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Classes & Curriculum

Regardless of concentration, all graduate students pursuing the 30-credit Marketing Research and Analytics MS degree program must take core courses including

  • Advertising Research and Strategy;
  • Consumer and Buyer Behavior;
  • Marketing Management and Strategy;
  • Marketing Research: Techniques and Application; and
  • Marketing Strategy.

Learn more about the coursework for the Marketing Research and Analytics MS.

    Master of Science in Marketing Research and Analytics vs. Master of Business Administration

    The marketing industry has undergone drastic changes in recent years, with new technologies leading to a need for employees with new skills, creating opportunity for trained professionals in the field. The Master of Science in Marketing Research and Analytics is structured to allow students to acquire advanced skills and techniques they can immediately apply to solve complex strategic and tactical problems relating to customers and competition in the workplace.

    In contrast, Fox MBA programs are driven by core business competencies and are offered in a variety of online and in-person formats. Offering concentrations in a number of fields, they tend to provide a broader, more wide-ranging graduate experience as opposed to the more specialized training of the Master of Science in Marketing Research and Analytics. 

    Related Graduate Degrees

    Fox Marketing MS Faculty

    See Marketing MS faculty highlights.

    Faculty Highlights

    Graduate Tuition & Fees

    Tuition & Fees

    In keeping with Temple’s commitment to access and affordability, this Master of Science offers a competitive level of tuition with multiple opportunities for financial support.

    Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2025–2026 academic year.

    Pennsylvania resident: $1,165.00 per credit
    Out-of-state: $1,165.00 per credit

    You can view the full cost of attendance breakdown on the Student Financial Services website.

    See additional fees and costs associated with the Marketing Research and Analytics MS program.

    Our Advisors

    Advisors offer support and assist with a variety of administrative tasks, such as selecting your class schedule. The advisor for the Marketing Research and Analytics MS program is
    Sheri Lambert, assistant professor of practice in the Marketing Department.
    Email:

    Program Contact

    Rachel Brown is the assistant director of MBA and MS degree programs.
    Phone: 215-204-5766 
    Email:

    Student Clubs & Organizations

    Joining student clubs and organizations is a great way to meet like-minded students; connect with local, national and international businesses; and enhance the skills you use in your professional career. Fox offers more than 30 student professional organizations. Supplement your academic experience by participating in a club related to your major or interests.

    The following clubs and organizations are available to students in Fox.

    • The Fox Graduate Student Association connects students and alumni with the greater Fox community, providing professional development, networking and volunteer opportunities for graduate students.
    • The mission of Net Impact is to grow and strengthen a network of leaders who use the power of business to make a positive economic, environmental and social impact. It brings together students seeking to network and to use the power of business to create a better world.
    • The International Business Association brings together students from all over the world to learn about foreign business and the global economy, and offers an array of professional development opportunities.
    • Fox Professional Speakers invites students to practice their communication, presentation and leadership skills in a supportive and positive environment.
    • Those with dreams of starting their own business may be interested in the Entrepreneurial Students Association, which aims to support, inspire and encourage students to pursue their entrepreneurial goals. The association is open to students of all majors.

    See a full list of student clubs and organizations.

    Global Immersions

    Fox graduate students can participate in Global Immersions. They are destination-focused learning experiences that allow graduate students to engage with a different country's culture, language and business practices. 

    Global Immersions expose students to

    • comparative business environments,
    • global business in emerging markets,
    • global companies working to solve crucial problems,
    • intensive and diverse learning experiences, and
    • international innovation and entrepreneurship.

    Previous destinations include China, India, Latin America and South Africa. Recent participating companies include Black and Decker, BMW, Deloitte, Microsoft and SanDisk. Learn more about Global Immersion programs.

    Temple also offers interested students a variety of options for pursuing internship, teaching and volunteer opportunities abroad through the Center for International Business and Research. Learn more about your options for studying or working abroad.

    Accreditation

    The Fox School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The school has maintained AACSB accreditation since 1934.

    Additional Program Information