Tourism Analytics Graduate Certificate

Leverage the tools essential for extrapolating and interpreting data to improve the travel and tourism industries with the Tourism Analytics Graduate Certificate in Temple University’s School of Sport, Tourism and Hospitality Management. This nine-credit certificate is designed for current tourism professionals who have a passion for research and data-driven, detail-oriented work. Build proficiency and develop the skill set to advance and lead in the field.

Through the curriculum, you will

  • acquire hands-on capabilities vital to the travel and tourism industries;
  • explore advanced data analysis techniques;
  • form expertise in the interpretation and communication of data analysis results;
  • investigate specific economic and policy theories that are essential to the industry; and
  • understand contemporary elementary applied statistics and its use in business, economics and everyday life.

The Tourism Analytics Graduate Certificate is completed online through a mobile-friendly format that streams weekly classes. The program emphasizes peer and faculty engagement and project-based learning, and you’ll work collaboratively to solve authentic industry problems faced by today’s travel and tourism leaders.

The credits earned through this certificate program can count toward the Master of Science in Travel and Tourism.

Students working together on computers.

Classes & Curriculum

Five-week courses allow students to complete the Tourism Analytics Graduate Certificate program in less than three months. Students who complete a graduate certificate may apply to the Travel and Tourism MS during their final course of the program.

Concepts introduced in the curriculum help you understand the role economics and policy play in tourism, tourism demand and supply theory, statistics, marketing and quantitative data management.  

The required courses are

  • Quantitative Methods for Business,
  • Tourism Analytics, and
  • Tourism Economics and Policy.

Learn more about coursework for the Tourism Analytics Graduate Certificate.


Tourism professionals pursuing the Tourism Analytics Graduate Certificate gain vital knowledge and expertise to become leaders in the field. Students acquire the skills to analyze and interpret data, make strategic decisions and, as a result, foster improvements to the industry. Students prepare for careers in fields such as

  • business analytics;
  • digital analysis;
  • travel analytics, insights, and reporting; and
  • travel and tourism research.

Tuition & Fees

In keeping with Temple’s commitment to access and affordability, this Graduate Certificate offers a competitive level of tuition with multiple opportunities for financial support.

Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2023–2024 academic year.

Pennsylvania resident: $900.00 per credit
Out-of-state: $1,050.00 per credit

Learn more about our tuition and fees.


Additional Program Information