You can focus on Sport Business or you can take one of the following concentrations.

  • Athletics Administration

    Become an effective manager for organizations that oversee student-athlete programs. Facilitate the leadership of student-athletes in schools and at the college level. Engage critical issues in governance, policy-making and development.

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  • Recreation and Event Management

    Train to be an competent, creative leader in the public and nonprofit sectors of the sports business industry. Focus on areas including parks and recreation departments, youth sport development, and programming for diverse populations. Apply critical theory and best practices to event execution and fundraising.

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  • Sport Analytics

    Develop analytical methods to gain insight and drive successful decisions in sport organizations. Learn to leverage data analytics to analyze team and player evaluation and compensation as well as game management and financial strategies.

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  • Sport Marketing and Promotions

    Gain skills to foster positive fan experiences within spectator and participant sports. Implement innovative strategies to successfully meet the diverse needs of sport consumers and stakeholders.

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Additional Program Information