These requirements are for students who matriculated in academic year 2023-2024. Students who matriculated prior to fall 2023 should refer to the Archives to view the requirements for their Bulletin year.

Summary of Requirements

University Requirements

All new students are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.

Major Requirements

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Requirements of the Marketing Major

Required Courses
MKTG 3509Customer Data Analytics3
MKTG 3511Marketing Research3
MKTG 3596Consumer and Buyer Behavior3
MKTG 4501Marketing Strategy 13
Marketing Electives
Select two of the following:6
MKTG 3501
Integrated Marketing Communications
MKTG 3504
Professional Selling and Sales Management
MKTG 3506
Retail Management
MKTG 3508
Digital Marketing
MKTG 3513
Service Marketing
MKTG 3514
Sustainable Consumer Centric Innovation
MKTG 3580
Special Topics - Marketing
MKTG 3581
Marketing Internship/Co-Operative Experience 2
MKTG 3582
Independent Study 2
Total Credit Hours18

This major capstone is taken in the final semester and all prerequisites must be met.


MKTG 3581 and MKTG 3582 are not offered every semester and offered at the discretion of the department. Permission of department required. Contact the Department's Deputy Chair for information.

Note: Some courses listed above have minimum grade requirements. Click the course for details.

Recommended Electives for Industry Focused Course Sequences

Consumer Insights
MKTG 3501Integrated Marketing Communications3
or MKTG 3513 Service Marketing
MKTG 3508Digital Marketing3
Sales Force Effectiveness
MKTG 3501Integrated Marketing Communications3
or MKTG 3508 Digital Marketing
MKTG 3504Professional Selling and Sales Management3
Retail Management
MKTG 3508Digital Marketing3
or MKTG 3514 Sustainable Consumer Centric Innovation
MKTG 3506Retail Management3