Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
Required Courses:
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| MIS 5001 | Information Technology Management | 3 |
| MIS 5101 | Business Intelligence | 3 |
| MIS 5603 | Social Media Innovation | 3 |
| MKTG 5001 | Marketing Management/Strategy 1 | 3 |
| MKTG 5101 | Consumer and Buyer Behavior | 3 |
| MKTG 5604 | Digital Marketing | 3 |
| MKTG 5605 | Digital Innovation in Product Management and Branding | 3 |
| Electives 2 | ||
| Select two from the following: | 6 | |
BA 5002 | Socioeconomic Context of Business | |
HRM 5001 | Leading Organizations | |
HRM 5112 | Leading High Performing Teams | |
HRM 5113 | Power, Influence, and Negotiation | |
MIS 5109 | User Experience Design | |
SGM 5051 | Business Strategy in a Global Environment | |
SGM 5144 | Creativity Unleashed: Harnessing Creativity to Solve Real-World Innovation Challenges | |
| Capstone Course | ||
| MKTG 5118 | Marketing MS Capstone 3 | 3 |
| or MKTG 5182 | Independent Study | |
| Total Credit Hours | 30 | |
- 1
All students take MKTG 5001 in the first semester in the program.
- 2
With prior approval from the program's Academic Director, students may take other relevant 5000-level electives in the Fox School. Elective course options vary per semester. All elective courses are not offered every semester in every format, some electives may not be offered in a fully online delivery format, and some may be offered exclusively in either the fall, spring, or summer semester.
- 3
Selection of MKTG 5182 Independent Study requires approval from the program's Academic Director.
Culminating Event: Satisfactory completion of coursework is required to earn the Digital Marketing MS.