Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
Required Courses:
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| MIS 5001 | Information Technology Management | 3 |
| MIS 5101 | Business Intelligence | 3 |
| MIS 5603 | Social Media Innovation | 3 |
| MKTG 5001 | Marketing Management/Strategy 1 | 3 |
| MKTG 5101 | Consumer and Buyer Behavior | 3 |
| MKTG 5604 | Digital Marketing | 3 |
| MKTG 5605 | Digital Innovation in Product Management and Branding | 3 |
| Electives 2 | ||
| Select two from the following: | 6 | |
MIS 5102 | Process Improvement and Innovation | |
MIS 5109 | User Experience Design | |
MKTG 5103 | Marketing Research: Techniques and Application | |
MKTG 5107 | Product Management | |
MKTG 5111 | Customer Data Analytics | |
MKTG 5606 | Digital Innovation in Mobile Marketing and Communication | |
| Capstone Course | ||
| MKTG 5118 | Marketing MS Capstone 3 | 3 |
| or MKTG 5182 | Independent Study | |
| Total Credit Hours | 30 | |
| 1 | All students take MKTG 5001 as their first course in the program. |
| 2 | With prior approval from the program's Academic Director, students may take other relevant 5000-level electives in the Fox School or from another school or college at Temple University. |
| 3 | Selection of MKTG 5182 Independent Study requires approval from the program's Academic Director. |
Culminating Event: Satisfactory completion of coursework is required to earn the Digital Marketing MS.