Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MIS 5001Information Technology Management3
MIS 5101Business Intelligence3
MIS 5603Social Media Innovation3
MKTG 5001Marketing Management/Strategy 13
MKTG 5101Consumer and Buyer Behavior3
MKTG 5604Digital Marketing3
MKTG 5605Digital Innovation in Product Management and Branding3
Electives 2
Select two from the following:6
MIS 5102
Process Improvement and Innovation
MIS 5109
User Experience Design
MKTG 5103
Marketing Research: Techniques and Application
MKTG 5107
Product Management
MKTG 5111
Customer Data Analytics
MKTG 5606
Digital Innovation in Mobile Marketing and Communication
Capstone Course
MKTG 5118Marketing MS Capstone 33
or MKTG 5182 Independent Study
Total Credit Hours30

Culminating Event: Satisfactory completion of coursework is required to earn the Digital Marketing MS.

For questions regarding the program’s curriculum, please contact Jennifer Sundstrom-Fitzgerald by calling 215-204-9142 or emailing