via The New York Times on December 7, 2022
In L.A. Since the ’80s, the Clippers Are Finally Planting a Flag
By Tania Ganguli
Thilo Kunkel, an associate professor at Temple University who studies sports branding, said it is possible, and necessary, for a team to build a brand independent of winning championships. He pointed to London, which has more than a dozen professional soccer teams, many of which have ...