via The Christian Science Monitor on February 10, 2023
Parties, merch, and joy: An underdog city gears up for the Super Bowl
By Ira Porter
“People want to associate with winners,” says Daniel Funk, associate dean and professor at Temple University’s School of Sport, Tourism and Hospitality Management. “We have a term called ‘basking in reflective glory,’ so when a team wins I want to wear a hat, and people will see ...