via Connecticut Public Radio /NPR on June 9, 2023
Forever young: The rise of the 'kidults'
By Katie Pellico, Catherine Shen
The demographic, sometimes called “kidults,” now comprises a quarter of the annual toy retail market, and an impressive 60% of the market’s growth in the last year, according to market research company NPD Group. Kathy Hirsh-Pasek, a professor of psychology at Temple University, discusses ...