via iHeartRadio on July 25, 2023
'Nostalgia marketing': How Barbie's massive marketing campaign worked so well
By Heather Wright
It helps that Barbie and the color pink are fun and escapist, Sheri Lambert, a professor of practice in marketing at Temple University, told CTV News. “Barbie itself is something that we call in the industry ‘imaginative play,’ so it’s all about the imagination,” she said. The movie allows ...