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Yang Yang

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Yang Yang

  • School of Sport, Tourism and Hospitality Management

    • Sport, Tourism and Hospitality Management

      • Professor

Biography

Dr. Yang Yang joined the faculty in 2013 from the University of Florida, where his dissertation explored econometrics of international tourist flows and regional tourism growth.

His research interests include economic analytics in tourism and hospitality, tourism growth and demand modeling, location and financial analysis in the hospitality industry, and big data analytics in tourism and hospitality.

A winner of four Best Paper Awards, Dr. Yang has published 19 English academic articles in top-tier peer-reviewed journals such as the Annals of Tourism Research, Journal of Travel Research, Tourism Management and International Journal of Hospitality Management, as well as ten articles in Chinese. He has also delivered 21 conference presentations globally and authored three book chapters. Dr. Yang has served as a reviewer for fourteen journals, including Annals of Tourism Research and Journal of Travel Research.

He earned his PhD in Geography, with a minor in Econometrics, as well as Master’s degrees in Statistics and Economics, from the University of Florida; a Master’s degree in Hotel and Tourism Management from the Hong Kong Polytechnic University; a Postgraduate Diploma in Human Geography from Peking University; and a Bachelor’s degree in Resource Management and Planning from Nanjing University in China.

Courses Taught

Number

Name

Level

STHM 1115

Foundations of Excel for Sport and Tourism

Undergraduate

THE 2311

Global Issues in Travel

Undergraduate

THM 4398

Contemporary Issues in Tourism, Hospitality and Event Management

Undergraduate

STHM 5111

Applied Research

Graduate

THM 5313

Financial Mgt Tour/Hosp

Graduate

Selected Publications

Featured

  • Yang, Y., Luo, H., & Law, R. (2014). Theoretical, empirical, and operational models in hotel location research. International Journal of Hospitality Management, 36, 209-220. doi: 10.1016/j.ijhm.2013.09.004.

  • Yang, Y. & Fik, T. (2014). Spatial effects in regional tourism growth. Annals of Tourism Research, 46, 144-162. doi: 10.1016/j.annals.2014.03.007.

Recent

  • Zhan, X., Zhang, X., Yang, Y., & Guo, Y. (2026). Customer gratitude and employee work behaviors. Tourism Management, 112, 105266-105266. Elsevier BV. doi: 10.1016/j.tourman.2025.105266.

  • Yang, L., Yang, Y., Huang, X., & Yan, K. (2026). From words to growth: Unveiling government attention to tourism from natural language processing. Tourism Management, 112, 105264-105264. Elsevier BV. doi: 10.1016/j.tourman.2025.105264.

  • Yang, Y. & Wen, Z. (2025). Weathering the pandemic storm: Inter-organizational imitation and hotel survival. Tourism Economics, 31(5), 884-910. SAGE Publications. doi: 10.1177/13548166241296183.

  • Liang, S., Ma, J., Yang, Y., & Wu, D. (2025). Does Tourism Growth Influence Destination Residents’ Welfare in China? The Mediating Effect of Cuisine Diversity. Journal of Hospitality & Tourism Research, 49(1), 117-131. SAGE Publications. doi: 10.1177/10963480221148189.

  • Lim, S.E., Ok, C.M., & Yang, Y. (2024). A meta-analytic investigation of innovation predictors in tourism and hospitality organizations. Tourism Management, 105, 104965-104965. Elsevier BV. doi: 10.1016/j.tourman.2024.104965.

  • Cao, X., Zhang, H., Wang, M., Xiao, X., & Yang, Y. (2024). Stay or travel? Spatial heterogeneity impact of air pollution on travel intention. Current Issues in Tourism, 27(7), 1064-1077. Informa UK Limited. doi: 10.1080/13683500.2023.2197199.

  • Tang, W., Zhang, T., & Yang, Y. (2024). Does offline activity matter? Understanding community attachment to virtual travel communities. Journal of Hospitality and Tourism Technology, 15(2), 271-284. Emerald. doi: 10.1108/jhtt-04-2023-0096.

  • Yang, Y., Li, H., & Roehl, W.S. (2024). COVID-19 pandemic and hotel property performance. International Journal of Contemporary Hospitality Management, 36(1), 71-90. Emerald. doi: 10.1108/ijchm-09-2022-1084.

  • Yang, Y., Lin, M.S., & Magnini, V.P. (2024). Do guests care more about hotel cleanliness during COVID-19? Understanding factors associated with cleanliness importance of hotel guests. International Journal of Contemporary Hospitality Management, 36(1), 239-258. Emerald. doi: 10.1108/ijchm-08-2022-0956.

  • Fu, T., Yang, Y., Zhang, H., & Mao, Z.E. (2023). Risk culture as a blessing in tourism development: Long-run effects of epidemic disasters. Annals of Tourism Research, 103, 103682-103682. Elsevier BV. doi: 10.1016/j.annals.2023.103682.

  • Li, L., Chen, X., Zhang, L., Li, Q., Yang, Y., & Chen, J. (2023). Space–time tourist flow patterns in community-based tourism: an application of the empirical orthogonal function to Wi-Fi data. Current Issues in Tourism, 26(18), 3004-3022. Informa UK Limited. doi: 10.1080/13683500.2022.2106826.

  • Mao, Z.E., Yang, Y., & Zhou, J. (2023). Are GreenLeaders also performance leaders? An econometric analysis of TripAdvisor hotel certification of GreenLeaders. Journal of Sustainable Tourism, 31(9), 2150-2172. Informa UK Limited. doi: 10.1080/09669582.2022.2127740.

  • Zhang, Z., Yang, Y., Yang, S., & Zhang, Z. (2023). Can bike-sharing availability improve tourist satisfaction? Evidence in Chicago. Tourism Management Perspectives, 48, 101164-101164. Elsevier BV. doi: 10.1016/j.tmp.2023.101164.

  • Zhang, X., Zhang, X., Liang, S., Yang, Y., & Law, R. (2023). Infusing new insights: How do review novelty and inconsistency shape the usefulness of online travel reviews? Tourism Management, 96, 104703-104703. Elsevier BV. doi: 10.1016/j.tourman.2022.104703.

  • Yang, Y., Chen, X., Gao, S., Li, Z., Zhang, Z., & Zhao, B. (2023). Embracing geospatial analytical technologies in tourism studies. Information Technology & Tourism, 25(2), 137-150. Springer Science and Business Media LLC. doi: 10.1007/s40558-023-00249-w.

  • Zhang, H. & Yang, Y. (2023). Is tourism growth able to shrink economic inequalities? A DSGE analysis. Annals of Tourism Research Empirical Insights, 4(1), 100089-100089. Elsevier BV. doi: 10.1016/j.annale.2023.100089.

  • Yang, Y., Jiang, L., & Wang, Y. (2023). Why do hotels go green? Understanding TripAdvisor GreenLeaders participation. International Journal of Contemporary Hospitality Management, 35(5), 1670-1690. Emerald. doi: 10.1108/ijchm-02-2022-0252.

  • Zhang, D., Wang, Q., & Yang, Y. (2023). Cure-all or curse? A meta-regression on the effect of tourism development on poverty alleviation. Tourism Management, 94, 104650-104650. Elsevier BV. doi: 10.1016/j.tourman.2022.104650.

  • Zhan, X., Guo, Y., Yang, Y., Li, Z., & Li, X. (2023). Why can customer incivility be contagious in the service context? A resource scarcity perspective. International Journal of Hospitality Management, 109, 103418-103418. Elsevier BV. doi: 10.1016/j.ijhm.2022.103418.

  • Yang, Y., Abrate, G., & Ai, C. (2023). Econometric Analysis in Hospitality and Tourism Management. In Cutting Edge Research Methods in Hospitality and Tourism (pp. 53-69). Emerald Publishing Limited. doi: 10.1108/978-1-80455-063-220231005.

  • Zhao, P., Duan, B.Y., Zhang, Y., Yang, Y., Zhang, W., Fang, Y., & Liu, Y. (2022). A comparison of the early impact of government restriction and risk perception on tourist attraction demand during the COVID-19 pandemic. Asia Pacific Journal of Tourism Research, 27(12), 1286-1303. Informa UK Limited. doi: 10.1080/10941665.2023.2174034.

  • Liu, W., Wang, B., Yang, Y., Mou, N., Zheng, Y., Zhang, L., & Yang, T. (2022). Cluster analysis of microscopic spatio-temporal patterns of tourists’ movement behaviors in mountainous scenic areas using open GPS-trajectory data. Tourism Management, 93, 104614-104614. Elsevier BV. doi: 10.1016/j.tourman.2022.104614.

  • Tan, K.P., Yang, Y., & Li, X.R. (2022). Catching a ride in the peer-to-peer economy: Tourists’ acceptance and use of ridesharing services before and during the COVID-19 pandemic. Journal of Business Research, 151, 504-518. Elsevier BV. doi: 10.1016/j.jbusres.2022.05.069.

  • (2022). Introduction to A Modern Guide to Tourism Economics. In The coordination challenge in tourism destinations: value creation, enhancement, and retention (pp. 1-14). Edward Elgar Publishing. doi: 10.4337/9781800378766.00007.

  • (2022). A Modern Guide to Tourism Economics. In The coordination challenge in tourism destinations: value creation, enhancement, and retention. Edward Elgar Publishing. doi: 10.4337/9781800378766.

  • (2022). The future of tourism economics. In The coordination challenge in tourism destinations: value creation, enhancement, and retention (pp. 402-411). Edward Elgar Publishing. doi: 10.4337/9781800378766.00029.

  • Yang, Y. & Jiang, L. (2022). Who Uses Travel Websites? A Comparison of Demand Across Websites. Journal of Smart Tourism, 2(3), 31-38. SAGE Publications. doi: 10.52255/smarttourism.2022.2.3.4.

  • Xu, J., Yang, Y., & Jin, C. (2022). Tracking discrepancies between expected and actual flows of tourists in an urban destination: An application of user-generated data. JOURNAL of HOSPITALITY and TOURISM MANAGEMENT, 52, 29-38. 10.1016/j.jhtm.2022.05.012

  • Zhang, H. & Yang, Y. (2022). COVID-19 Economic Impact in 2020. In Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing. Retrieved from https://www.elgaronline.com/view/book/9781800377486/b-9781800377486-COVID.19.economic.xml.

  • Jiang, Y., Zhang, H., Cao, X., Wei, G., & Yang, Y. (2022). How to better incorporate geographic variation in Airbnb price modeling? TOURISM ECONOMICS. 10.1177/13548166221097585

  • Yang, Y., Fan, Y., Jiang, L., & Liu, X. (2022). Search query and tourism forecasting during the pandemic: When and where can digital footprints be helpful as predictors? ANNALS of TOURISM RESEARCH, 93. 10.1016/j.annals.2022.103365

  • Xu, Y., Zhang, H., Tian, Y., Xia, X., Chen, X., Yang, Y., & Zhang, J. (2022). When technology meets heritage: a moderated mediation of immersive technology on the constraint-satisfaction relationship. CURRENT ISSUES in TOURISM, 25(4), 632-649. 10.1080/13683500.2021.1895728

  • Yang, Y., Zhang, L., Wu, L., & Li, Z. (2022). Does Distance Still Matter? Moderating Effects of Distance Measures on the Relationship Between Pandemic Severity and Bilateral Tourism Demand. JOURNAL of TRAVEL RESEARCH. 10.1177/00472875221077978

  • Yang, Y., Zhang, X., & Fu, Y. (2022). Foreign tourists’ experiences under air pollution: Evidence from big data. Tourism Management, 88. doi: 10.1016/j.tourman.2021.104423.

  • Wu, L., Fan, A., Yang, Y., & He, Z. (2022). Tech-touch balance in the service encounter: The impact of supplementary human service on consumer responses. INTERNATIONAL JOURNAL of HOSPITALITY MANAGEMENT, 101. 10.1016/j.ijhm.2021.103122

  • Zhang, X., Yang, Y., Qiao, S., & Zhang, Z. (2022). Responsive and Responsible: Customizing Management Responses to Online Traveler Reviews. Journal of Travel Research, 61(1), 120-135. doi: 10.1177/0047287520971046.

  • Yang, Y. (2022). Spatial Analytics and Data Visualization. In Handbook of e-Tourism (pp. 595-616). Springer International Publishing. doi: 10.1007/978-3-030-48652-5_34.

  • Zhou, B., Wen, Z., & Yang, Y. (2021). Agglomerating or dispersing? Spatial effects of high-speed trains on regional tourism economies. Tourism Management, 87. doi: 10.1016/j.tourman.2021.104392.

  • Yang, Y., Zhang, C.X., & Rickly, J.M. (2021). A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism. Ann Tour Res, 91, 103313. England. 10.1016/j.annals.2021.103313

  • Falk, M. & Yang, Y. (2021). Hotels benefit from stricter regulations on short-term rentals in European cities. Tourism Economics, 27(7), 1526-1539. doi: 10.1177/1354816620918769.

  • Wu, L., Fan, A., Yang, Y., & He, Z. (2021). Robotic involvement in the service encounter: a value-centric experience framework and empirical validation. Journal of Service Management, 32(5), 783-812. doi: 10.1108/JOSM-12-2020-0448.

  • Hu, H., Yang, Y., & Zhang, J. (2021). Avoiding panic during pandemics: COVID-19 and tourism-related businesses. Tour Manag, 86, 104316. England. 10.1016/j.tourman.2021.104316

  • Yang, Y., Jiang, L., & Zhang, Z. (2021). Tourists on shared bikes: Can bike-sharing boost attraction demand? Tourism Management, 86. doi: 10.1016/j.tourman.2021.104328.

  • Yang, Y., Altschuler, B., Liang, Z., & Li, X.R. (2021). Monitoring the global COVID-19 impact on tourism: The COVID19tourism index. Ann Tour Res, 90, 103120. England. 10.1016/j.annals.2020.103120

  • Yang, Y. & Chen, G. (2021). In search of fresher air: The influence of relative air quality on vacationers' perceptions of destinations' restorative qualities. International Journal of Tourism Research, 23(4), 504-516. doi: 10.1002/jtr.2422.

  • Tang, W., Zhang, L., & Yang, Y. (2021). Can red tourism construct red memories? Evidence from tourists at Mount Jinggang, China. Journal of Destination Marketing and Management, 20. doi: 10.1016/j.jdmm.2021.100618.

  • Wang, Y., Chen, X., Yang, Y., Cui, Y., & Xu, R. (2021). Risk perception and resource scarcity in food procurement during the early outbreak of COVID-19. Public Health, 195, 152-157. Netherlands. 10.1016/j.puhe.2021.04.020

  • Yang, Y., Mao, Z., & Zhang, X. (2021). Better sleep, better trip: The effect of sleep quality on tourists' experiences. Annals of Tourism Research, 87. doi: 10.1016/j.annals.2021.103153.

  • Li, S., Yang, Y., Zhong, Z., & Tang, X. (2021). Agent-Based Modeling of Spatial Spillover Effects in Visitor Flows. Journal of Travel Research, 60(3), 546-563. doi: 10.1177/0047287520930105.

  • Zhang, Z., Li, H., Yang, Y., & Xu, Y. (2021). Not all words are beneficial: The impact of management response contents on customer engagement behavior. International Journal of Hospitality Management, 93. doi: 10.1016/j.ijhm.2020.102805.

  • Dutta, A., Mishra, T., Uddin, G., & Yang, Y. (2021). Brexit uncertainty and volatility persistence in tourism demand. Current Issues in Tourism, 24(16), 2225-2232. doi: 10.1080/13683500.2020.1822300.

  • Yang, Y., Wang, C., & Xu, H. (2021). Challenge or chance? Understanding the impact of anti-corruption campaign on China’s hotel industry. Tourism Economics. doi: 10.1177/13548166211001589.

  • Tian, F., Yang, Y., Mao, Z., & Tang, W. (2021). Forecasting daily attraction demand using big data from search engines and social media. International Journal of Contemporary Hospitality Management. doi: 10.1108/IJCHM-06-2020-0631.

  • Yang, Y., Mao, Z., & Wen, Z. (2021). Pandemic Severity, Policy Stringency, and Tourism Performance: A Global Analysis. Journal of Travel Research. doi: 10.1177/00472875211047276.

  • Yang, Y., García, M.N., Viglia, G., & Nicolau, J. (2021). Competitors or Complements: A Meta-analysis of the Effect of Airbnb on Hotel Performance. Journal of Travel Research. doi: 10.1177/00472875211042670.

  • Tian, Y., Zhang, H., Jiang, Y., & Yang, Y. (2021). Understanding trust and perceived risk in sharing accommodation: an extended elaboration likelihood model and moderated by risk attitude. Journal of Hospitality Marketing and Management. doi: 10.1080/19368623.2022.1986190.

  • Zhang, H. & Yang, Y. (2021). Does Tourism Contribute to Real Estate Boom? A DSGE Modeling in Small Open Economy. Journal of Hospitality and Tourism Research, 45(1), 257-279. doi: 10.1177/1096348020932993.

  • Hu, X. & Yang, Y. (2021). Do lower costs necessarily induce higher value ratings? An analysis of online hotel reviews. Current Issues in Tourism, 24(16), 2357-2373. doi: 10.1080/13683500.2020.1810211.

  • Hu, H., Qiao, X., Yang, Y., & Zhang, L. (2021). Developing a resilience evaluation index for cultural heritage site: case study of Jiangwan Town in China. Asia Pacific Journal of Tourism Research, 26(1), 15-29. doi: 10.1080/10941665.2020.1805476.

  • Yang, Y., Liu, H., & Chen, X. (2020). COVID-19 and restaurant demand: early effects of the pandemic and stay-at-home orders. International Journal of Contemporary Hospitality Management, 13(12), 3809-3834. doi: 10.1108/IJCHM-06-2020-0504.

  • Zhang, X., Yang, Y., Zhang, Y., & Zhang, Z. (2020). Designing tourist experiences amidst air pollution: A spatial analytical approach using social media. Annals of Tourism Research, 84. doi: 10.1016/j.annals.2020.102999.

  • Yang, Y., Zhang, H., & Chen, X. (2020). Coronavirus pandemic and tourism: Dynamic stochastic general equilibrium modeling of infectious disease outbreak. Ann Tour Res, 83, 102913. England. 10.1016/j.annals.2020.102913

  • Leung, X. & Yang, Y. (2020). Are all five points equal? Scaling heterogeneity in hotel online ratings. International Journal of Hospitality Management, 88. doi: 10.1016/j.ijhm.2020.102539.

  • Hu, X. & Yang, Y. (2020). Determinants of consumers’ choices in hotel online searches: A comparison of consideration and booking stages. International Journal of Hospitality Management, 86. doi: 10.1016/j.ijhm.2019.102370.

  • Mao, Z., Li, D., Yang, Y., Fu, X., & Yang, W. (2020). Chinese DMOs’ engagement on global social media: examining post-related factors. Asia Pacific Journal of Tourism Research, 25(3), 274-285. doi: 10.1080/10941665.2019.1708759.

  • Yang, Y. & Mao, Z. (2020). Location advantages of lodging properties: A comparison between hotels and Airbnb units in an urban environment. Annals of Tourism Research, 81. doi: 10.1016/j.annals.2020.102861.

  • Zhang, X., Qiao, S., Yang, Y., & Zhang, Z. (2020). Exploring the impact of personalized management responses on tourists’ satisfaction: A topic matching perspective. Tourism Management, 76. doi: 10.1016/j.tourman.2019.103953.

  • Tian, F., Yang, Y., & Jiang, L. (2020). Spatial spillover of transport improvement on tourism growth. Tourism Economics. doi: 10.1177/1354816620982787.

  • Hu, X. & Yang, Y. (2020). What makes online reviews helpful in tourism and hospitality? a bare-bones meta-analysis. Journal of Hospitality Marketing and Management, 1-20. doi: 10.1080/19368623.2020.1780178.

  • Yang, Y. & Hua, N. (2020). Does hotel class moderate the impact of crime on operating performance? Tourism Economics. doi: 10.1177/1354816620949040.