Recent

• Zhang, T., Lu, L., Chi, O.H., Lu, C., & Cobanoglu, C. (2025). Smart Service Interactional Experience for Family Travelers: Scale Development and Validation. Journal of Hospitality & Tourism Research, 49(4), 667-687. SAGE Publications. doi: 10.1177/10963480231226085.

• Jia, S.J., Chi, O.H., Martinez, S.D., & Lu, L. (2025). When “Old” Meets “New”: Unlocking the Future of Innovative Technology Implementation in Heritage Tourism. Journal of Hospitality & Tourism Research, 49(3), 640-661. SAGE Publications. doi: 10.1177/10963480231205767.

• Lee, W. & Lu, L. (2025). Lined Up? Examining a “Waiting Line” Effect in Technology-Enabled Restaurant Menu Ordering. Journal of Hospitality & Tourism Research, 49(3), 433-448. SAGE Publications. doi: 10.1177/10963480231211741.

• Lee, W. & Lu, L. (2025). Good Theories Predict: Unveiling the Untapped Potential of “Necessity” Theorizing. Journal of Hospitality & Tourism Research, 49(2), 219-234. SAGE Publications. doi: 10.1177/10963480231188666.

• Cicek, M., Gursoy, D., & Lu, L. (2025). Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk. Journal of Hospitality Marketing & Management, 34(1), 1-23. Informa UK Limited. doi: 10.1080/19368623.2024.2368040.

• Miao, L., Baker, M., Hughes, K., Kim, S., Lu, L., Singal, M., & Young, C. (2022). LAUNCH OF THE JHTR FEATURED SECTION "INSIGHT & FORESIGHT": INSPIRE "HOMEGROWN" THEORIZING IN HOSPITALITY AND TOURISM RESEARCH. JOURNAL of HOSPITALITY & TOURISM RESEARCH, 46(6), 1087-1095. 10.1177/10963480221104406

• Lu, L., Lee, L., Wu, L., & Li, X.R. (2022). Healing the pain: does COVID-19 isolation drive intentions to seek travel and hospitality experiences? JOURNAL of HOSPITALITY MARKETING & MANAGEMENT, 31(5), 620-639. 10.1080/19368623.2022.2029726

• Hanks, L., Line, N., Dogru, T., & Lu, L. (2022). Saving Local Restaurants: The Impact of Altruism, Self-Enhancement, and Affiliation on Restaurant Customers' EWOM Behavior. JOURNAL of HOSPITALITY & TOURISM RESEARCH. 10.1177/10963480221092704

• Lu, L. & Cai, R. (2022). Healthy, But Say It Out Loud? The Messaging Effect on Restaurants' Healthy Food Promotion. JOURNAL of HOSPITALITY & TOURISM RESEARCH. 10.1177/10963480221087965

• Leung, X.Y., Wang, X., Levitt, J.A., & Lu, L. (2022). Cocreating food experience "delivered" from iconic local restaurants. INTERNATIONAL JOURNAL of CONTEMPORARY HOSPITALITY MANAGEMENT. 10.1108/IJCHM-07-2021-0954

• Chi, C., Ouyang, Z., Lu, L., & Zou, R. (2021). Drinking “Green”: What Drives Organic Wine Consumption in an Emerging Wine Market. Cornell Hospitality Quarterly, 62(4), 516-534. doi: 10.1177/1938965520943193.

• Lu, L. (2021). Service interactions in the new light of hospitality. Boston Hospitality Review.

• Lu, L., Neale, N., Line, N., & Bonn, M. (2021). Improving Data Quality Using Amazon Mechanical Turk Through Platform Setup. Cornell Hospitality Quarterly. doi: 10.1177/19389655211025475.

• Lu, L., Zhang, P., & Zhang, T. (2021). Leveraging “human-likeness” of robotic service at restaurants. International Journal of Hospitality Management, 94. doi: 10.1016/j.ijhm.2020.102823.

• Pan, L., Lu, L., & Zhang, T. (2021). Destination gender: Scale development and cross-cultural validation. Tourism Management, 83. doi: 10.1016/j.tourman.2020.104225.

• Garmaroudi, S.A., King, C., & Lu, L. (2021). Social servicescape's impact on customer perceptions of the hospitality brand – The role of branded social cues. International Journal of Hospitality Management, 93. doi: 10.1016/j.ijhm.2020.102774.

• Zhou, X., Funk, D., Lu, L., & Kunkel, T. (2021). Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption. Journal of Sport Management, 35(1), 81-93. doi: 10.1123/JSM.2019-0358.

• Zhang, T., Jahromi, M., Hua, N., & Lu, L. (2020). Engaging customers with hospitality brands in social commerce activities. Journal of Hospitality and Tourism Technology, 11(4), 627-642. doi: 10.1108/JHTT-04-2019-0056.

• Lu, L., Wu, L., & He, Z. (2020). Is Your Restaurant Worth the Risk? A Motivational Perspective on Reviews’ Rating Distribution and Volume. Journal of Hospitality and Tourism Research, 44(8), 1291-1317. doi: 10.1177/1096348020944537.

• Lu, L., Cai, R., & King, C. (2020). Building trust through a personal touch: Consumer response to service failure and recovery of home-sharing. Journal of Business Research, 117, 99-111. doi: 10.1016/j.jbusres.2020.05.049.

• Mody, M., Lu, L., & Hanks, L. (2020). “It’s not worth the effort”! Examining service recovery in Airbnb and other homesharing platforms. International Journal of Contemporary Hospitality Management, 32(9), 2991-3014. doi: 10.1108/IJCHM-03-2020-0184.

• Wu, L., King, C., Lu, L., & Guchait, P. (2020). Hospitality aesthetic labor management: Consumers’ and prospective employees’ perspectives of hospitality brands. International Journal of Hospitality Management, 87. doi: 10.1016/j.ijhm.2019.102373.

• Lu, L., Mody, M., & Andajigarmaroudi, S. (2020). Exploring guest response towards service failure in home-sharing: service presence and consumption motivation. International Journal of Hospitality Management, 87. doi: 10.1016/j.ijhm.2020.102498.

• Pan, L., Lu, L., & Gursoy, D. (2020). Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective. Journal of Hospitality and Tourism Research, 44(3), 499-522. doi: 10.1177/1096348019899150.

• Zhang, T., Zhang, P., & Lu, L. (2020). Service encounter value and online engagement behaviors. International Journal of Hospitality Management, 85. doi: 10.1016/j.ijhm.2019.102338.

• Lu, A.C.C. & Lu, L. (2020). Drivers of hotel employee's voice behavior: A moderated mediation model. International Journal of Hospitality Management, 85. doi: 10.1016/j.ijhm.2019.102340.