Biography
Dr. Laurie Wu joins the School of Tourism and Hospitality Management from Pennsylvania State University, where she earned her PhD and also served as an instructor.
Dr. Wu has authored about forty refereed journal and conference proceedings publications. As a consumer behavior and services marketing researcher, Dr. Wu’s research focus on three themes: Experiential Consumption & Sensory Marketing, Online Marketing & Advertising, and Technology Innovation in the Service Industry. Her work has been published in top tier journals such as Journal of Service Research, Journal of Service Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, among others. Dr. Wu has served as a reviewer for several hospitality and tourism journals and conferences.
Dr. Wu received the Best Paper Award at the 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, in 2011. She also earned the Harold F. Martin Graduate Assistant Outstanding Teaching Award, for 2013-14, from the Graduate School at Pennsylvania State University. Dr. Wu attained her PhD and Master’s degrees in Hotel, Restaurant & Institutional Management, with an area of study in Services Marketing, from Pennsylvania State University. She earned her Bachelor’s degree in Tourism Management from China’s Fudan University, which recognized her as its Outstanding Graduate of the Year.
Courses Taught
Number | Name | Level |
|---|---|---|
THE 3314 | Legal Issues in Tourism, Hospitality, and Events | Undergraduate |
THE 3357 | Sales and Revenue Generation in Events and Hospitality | Undergraduate |
THE 3396 | Marketing in Tourism, Hospitality, and Event Management | Undergraduate |
THM 2312 | Tourism and Hospitality Sales | Undergraduate |
THM 3314 | Legal Issues in Tourism and Hospitality | Undergraduate |
THM 3396 | Marketing in Tourism and Hospitality | Undergraduate |
STHM 9002 | Seminar in Theory Development: Tourism and Sport Concepts | Graduate |
Selected Publications
Recent
Wu, L., Fan, A., He, Z., & Her, E. (2023). To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More. Journal of Hospitality & Tourism Research, 47(3), 455-481. SAGE Publications. doi: 10.1177/10963480211025594.
Lu, L., Lee, L., Wu, L., & Li, X.R. (2022). Healing the pain: does COVID-19 isolation drive intentions to seek travel and hospitality experiences? JOURNAL of HOSPITALITY MARKETING & MANAGEMENT, 31(5), 620-639. 10.1080/19368623.2022.2029726
Chen, Y., Liu, Y., Wu, L., & Li, X.R. (2022). How Does Mobile Social Media Sharing Benefit Travel Experiences? JOURNAL of TRAVEL RESEARCH. 10.1177/00472875221098936
Liu, P., Wu, L., & Li, X.R. (2022). What can hotels learn from the last recovery? Examining hotel occupancy rate and the guest experience. INTERNATIONAL JOURNAL of HOSPITALITY MANAGEMENT, 103. 10.1016/j.ijhm.2022.103200
Wu, L., Fan, A., Yang, Y., & He, Z. (2022). Tech-touch balance in the service encounter: The impact of supplementary human service on consumer responses. INTERNATIONAL JOURNAL of HOSPITALITY MANAGEMENT, 101. 10.1016/j.ijhm.2021.103122
Qiu, S., Wu, L., Yang, Y., & Zeng, G. (2022). Offering the right incentive at the right time: Leveraging customer mental accounting to promote prepaid service. Annals of Tourism Research, 93, 103367. Elsevier.
Fan, A., Wu, L., & Liu, Y. (2022). To display tip suggestion or not? Examining tip suggestion’s impact in technology-facilitated preservice tipping encounters. Journal of Hospitality & Tourism Research, 10963480221076467. SAGE Publications Sage CA: Los Angeles, CA.
Yang, Y., Zhang, L., Wu, L., & Li, Z. (2022). Does Distance Still Matter? Moderating Effects of Distance Measures on the Relationship Between Pandemic Severity and Bilateral Tourism Demand. Journal of Travel Research, 00472875221077978. SAGE Publications Sage CA: Los Angeles, CA.
Ma, E., Kim, M., Yang, W., Wu, L., & Xu, S. (2022). On the bright side of motherhood—A mixed method enquiry. Annals of Tourism Research, 92, 103350. Elsevier.
Wu, L., Fan, A., Yang, Y., & He, Z. (2021). Robotic involvement in the service encounter: a value-centric experience framework and empirical validation. Journal of Service Management, 32(5), 783-812. doi: 10.1108/JOSM-12-2020-0448.
Wu, L.L., Liu, S.Q., Huang, H., & Yu, X. (2021). Photo vs. art? The design of consumption guidance in cultural food consumption. International Journal of Hospitality Management, 97, 103008-103008. Elsevier BV. doi: 10.1016/j.ijhm.2021.103008.
Xu, S.T., Yang, W., Wu, L., Ma, E., & Wang, D. (2021). Work or baby? Maternity leave in the US lodging industry. Journal of Hospitality and Tourism Management, 46, 267-271. Elsevier.
Wu, L., He, Z., King, C., & Mattila, A. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management, 92. doi: 10.1016/j.ijhm.2020.102735.
Ma, E., Wu, L., Yang, W., & Xu, S.T. (2021). Hotel work-family support policies and employees’ needs, concerns and Challenges—The Case of Working Mothers’ maternity leave experience. Tourism Management, 83, 104216-104216. Elsevier.
Wu, L., Fan, A., He, Z., & Her, E. (2021). To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More. Journal of Hospitality & Tourism Research, 10963480211025594. SAGE Publications Sage CA: Los Angeles, CA.
Gallan, A., Kabadayi, S., Ali, F., Helkkula, A., Wu, L., & Zhang, Y. (2021). Transformative hospitality services: A conceptualization and development of organizational dimensions. Journal of Business Research, 134, 171-183. Elsevier.
Fan, A., Wu, L., Mattila, A., & Yang, W. (2021). The Joint Impacts of need for Status and Mobile Apps’ Social Visibility on Hotel Customers’ Behavioral Intentions. International Journal of Hospitality and Tourism Administration, 22(5), 481-501. doi: 10.1080/15256480.2019.1650687.
Lu, L., Wu, L., & He, Z. (2020). Is Your Restaurant Worth the Risk? A Motivational Perspective on Reviews’ Rating Distribution and Volume. Journal of Hospitality and Tourism Research, 44(8), 1291-1317. doi: 10.1177/1096348020944537.
Liu, S., Wu, L., & Wang, C. (2020). A creative-mix or variety-mix fusion experience? Examining marketing strategies for ethnic fusion restaurants. International Journal of Hospitality Management, 89. doi: 10.1016/j.ijhm.2020.102596.
Shen, H., Wu, L., Yi, S., & Xue, L. (2020). The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community. Journal of Travel and Tourism Marketing, 37(4), 418-428. doi: 10.1080/10548408.2018.1553749.
Wu, L., King, C., Lu, L., & Guchait, P. (2020). Hospitality aesthetic labor management: Consumers’ and prospective employees’ perspectives of hospitality brands. International Journal of Hospitality Management, 87. doi: 10.1016/j.ijhm.2019.102373.
Fan, A., Wu, L.L., Miao, L., & Manila, A.S. (2020). When does technology anthropomorphism help alleviate customer dissatisfaction after a service failure? - The moderating role of consumer technology self-efficacy and interdependent self-construal. JOURNAL of HOSPITALITY MARKETING & MANAGEMENT, 29(3), 269-290. 10.1080/19368623.2019.1639095
Gao, Y.L., Wu, L., Shin, J., & Mattila, A.S. (2020). Visual Design, Message Content, and Benefit Type: The Case of A Cause-Related Marketing Campaign. Journal of Hospitality & Tourism Research, 44(5), 761-779. doi: 10.1177/1096348020911444.