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Bradley J. Baker

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Bradley J. Baker

  • School of Sport, Tourism and Hospitality Management

    • Sport, Tourism and Hospitality Management

      • Associate Professor

Biography

My research focuses on consumer behavior and digital sport management, primarily brand building and identity formation in mediated spaces including social media, esports, and other contexts at the intersection of technology and sport. I have a second research area in quantitative research methods and meta-science. In the classroom, I teach sports analytics at the undergraduate and graduate levels.

Courses Taught

Number

Name

Level

SRM 5251

Introduction to Sport Analytics

Graduate

SRM 5253

Applied Sport Analytics

Graduate

SRM 5256

Professional Portfolio in Sport Analytics

Graduate

STHM 9090

Special Topics in Tourism and Sport

Graduate

Selected Publications

Recent

  • Abdolmaleki, H., Pizzo, A.D., Baker, B.J., Mahmoudi, A., & Ghahfarokhi, E.A. (2025). Esports in Emerging Markets: A Balanced Scorecard Approach to LAN Gaming Centers in Iran. Journal of Global Sport Management, 10(2), 297-317. Informa UK Limited. doi: 10.1080/24704067.2023.2261444.

  • Huber, B.R., Katz, M., Baker, B.J., & Melton, E.N. (2024). Convergence or distinctiveness? Exploring how geographic location influences fan behavior in online fan communities. Sport, Business and Management: an International Journal, 14(5/6), 627-647. Emerald. doi: 10.1108/sbm-02-2024-0021.

  • McCauley, B. & Baker, B.J. (2024). Esports Branding and Marketing. In Routledge Handbook of Esports (pp. 338-347). Routledge. doi: 10.4324/9781003410591-35.

  • Baker, B.J., Sharpe, B.T., & Jenny, S.E. (2024). Current Status and Key Topics in Esports Research. In Routledge Handbook of Esports (pp. 84-96). Routledge. doi: 10.4324/9781003410591-11.

  • Xue, H., Du, J., Pizzo, A.D., Baker, B.J., Henry, T.E., Yan, G., & Watanabe, N.M. (2024). The dynamics of esports crowdfunding campaign success: a social exchange perspective. International Entrepreneurship and Management Journal, 20(2), 549-573. Springer Science and Business Media LLC. doi: 10.1007/s11365-023-00850-9.

  • Loenneker, H.D., Buchanan, E.M., Martinovici, A., Primbs, M.A., Elsherif, M.M., Baker, B.J., Dudda, L.A., Đurđević, D.F., MiÅ¡ić, K., Peetz, H.K., Röer, J.P., Schulze, L., Wagner, L., Wolska, J.K., Kührt, C., & Pronizius, E. (2024). We don't know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing. Cortex, 172, 14-37. Italy. 10.1016/j.cortex.2023.11.012

  • Behnam, M., Sato, M., Baker, B.J., & Jalili, M. (2024). Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective. Journal of Sport Management, 38(1), 26-39. Human Kinetics. doi: 10.1123/jsm.2022-0360.

  • Baker, B.J. & Gardner, A. (2024). Tourism Touché: USA Fencing’s Delicate Dance With Tournament Site Selection. Case Studies in Sport Management, 13(S1), 1-5. Human Kinetics. doi: 10.1123/cssm.2023-0035.

  • Pourhossein, M., Baker, B.J., Dousti, M., Behnam, M., & Tabesh, S. (2023). Embarking on the trail of sustainable harmony: Exploring the nexus of visitor environmental engagement, awareness, and destination social responsibility in natural parks. Journal of Destination Marketing & Management, 30, 100821-100821. Elsevier BV. doi: 10.1016/j.jdmm.2023.100821.

  • Doyle, J., Kunkel, T., Su, Y., Biscaia, R., & Baker, B.J. (2023). Advancing understanding of individual-level brand management in sport. European Sport Management Quarterly, 23(6), 1631-1642. Informa UK Limited. doi: 10.1080/16184742.2023.2276809.

  • Kunkel, T., Kennedy, H., Baker, B.J., & Doyle, J.P. (2023). The State of Quantitative Research and a Proposed Research Framework in Social Media. International Journal of Sport Communication, 16(3), 344-351. Human Kinetics. doi: 10.1123/ijsc.2023-0123.

  • Cocco, A.R., Kunkel, T., & Baker, B.J. (2023). The Influence of Personal Branding and Institutional Factors on the Name, Image, and Likeness Value of Collegiate Athletes’ Social Media Posts. Journal of Sport Management, 37(5), 359-370. Human Kinetics. doi: 10.1123/jsm.2022-0155.

  • Korbmacher, M., Azevedo, F., Pennington, C.R., Hartmann, H., Pownall, M., Schmidt, K., Elsherif, M., Breznau, N., Robertson, O., Kalandadze, T., Yu, S., Baker, B.J., O'Mahony, A., Olsnes, J.Ã., Shaw, J.J., Gjoneska, B., Yamada, Y., Röer, J.P., Murphy, J., Alzahawi, S., Grinschgl, S., Oliveira, C.M., Wingen, T., Yeung, S.K., Liu, M., König, L.M., Albayrak-Aydemir, N., Lecuona, O., Micheli, L., & Evans, T. (2023). The replication crisis has led to positive structural, procedural, and community changes. Commun Psychol, 1(1), 3. England. 10.1038/s44271-023-00003-2

  • Pownall, M., Azevedo, F., König, L.M., Slack, H.R., Evans, T.R., Flack, Z., Grinschgl, S., Elsherif, M.M., Gilligan-Lee, K.A., Oliveira, C.M.d., Gjoneska, B., Kalandadze, T., Button, K., Ashcroft-Jones, S., Terry, J., Albayrak-Aydemir, N., Děchtěrenko, F., Alzahawi, S., Baker, B.J., Pittelkow, M., Riedl, L., Schmidt, K., Pennington, C.R., Shaw, J.J., Lüke, T., Makel, M.C., Hartmann, H., Zaneva, M., Walker, D., Verheyen, S., Cox, D., Mattschey, J., Gallagher-Mitchell, T., Branney, P., Weisberg, Y., Izydorczak, K., Al-Hoorie, A.H., Creaven, A., Stewart, S.L., Krautter, K., Matvienko-Sikar, K., Westwood, S.J., Arriaga, P., Liu, M., Baum, M.A., Wingen, T., Ross, R.M., O'Mahony, A., Bochynska, A., Jamieson, M., Tromp, M.V., Yeung, S.K., Vasilev, M.R., Gourdon-Kanhukamwe, A., Micheli, L., Konkol, M., Moreau, D., Bartlett, J.E., Clark, K., Brekelmans, G., Gkinopoulos, T., Tyler, S.L., Röer, J.P., Ilchovska, Z.G., Madan, C.R., Robertson, O., Iley, B.J., Guay, S., Sladekova, M., Sadhwani, S., & FORRT (2023). Teaching open and reproducible scholarship: a critical review of the evidence base for current pedagogical methods and their outcomes. R Soc Open Sci, 10(5), 221255. England. 10.1098/rsos.221255

  • Baker, B.J. (2023). Teaching Information Synthesis Using the National Football League Draft. Sport Management Education Journal, 17(1), 79-82. Human Kinetics. doi: 10.1123/smej.2022-0016.

  • Crüwell, S., Apthorp, D., Baker, B.J., Colling, L., Elson, M., Geiger, S.J., Lobentanzer, S., Monéger, J., Patterson, A., Schwarzkopf, D.S., Zaneva, M., & Brown, N.J. (2023). What's in a Badge? A Computational Reproducibility Investigation of the Open Data Badge Policy in One Issue of Psychological Science. Psychol Sci, 34(4), 512-522. United States. 10.1177/09567976221140828

  • Lower-Hoppe, L.M., Aicher, T.J., & Baker, B.J. (2023). Intention–behaviour relationship within community running clubs: examining the moderating influence of leisure constraints and facilitators within the environment. World Leisure Journal, 65(1), 3-27. Informa UK Limited. doi: 10.1080/16078055.2022.2125572.

  • Loenneker, H., Buchanan, E.M., Martinovici, A., Primbs, M., Elsherif, M.M., Baker, B.J., dudda, l., Đurđević, D.F., MiÅ¡ić, K., Peetz, H.K., Röer, J.P., Schulze, L., Wagner, L., Wolska, J., Kührt, C., & Pronizius, E. (2022). We don’t know what you did last summer. On the importance of transparent reporting of reaction time data pre-processing. Center for Open Science. doi: 10.31234/osf.io/tgzdk.

  • Delios, A., Clemente, E.G., Wu, T., Tan, H., Wang, Y., Gordon, M., Viganola, D., Chen, Z., Dreber, A., Johannesson, M., Pfeiffer, T., Uhlmann, E.L., Al-Aziz, A.M.A., Abraham, A.T., Trojan, J., Adamkovic, M., Agadullina, E., Ahn, J., Akinci, C., Akkas, H., Albrecht, D., Alzahawi, S., Amaral-Baptista, M., Anand, R., Ang, K.F.U., Anseel, F., Aruta, J.J.B.R., Ashraf, M., Baker, B.J., Bao, X., Baskin, E., Bathula, H., Bauman, C.W., Bavolar, J., Bayraktar, S., Beckman, S.E., Benjamin, A.S., Brown, S.E., Buckley, J., R., R.E.B., Bution, J.L., Byrd, N., Carrera, C., Caruso, E.M., Chen, M., Chen, L., Cicerali, E.E., Cohen, E.D., Crede, M., Cummins, J., Dahlander, L., Daniels, D.P., Daskalo, L.L., Dawson, I.G., Day, M.V., Dietl, E., Domurat, A., Dsilva, J., Plessis, C.d., Dubrov, D.I., Edris, S., Elbaek, C.T., Elsherif, M.M., Evans, T.R., Fellenz, M.R., Fiedler, S., Firat, M., Freitag, R., Furrer, R.A., Gautam, R., Gautam, D.K., Gearin, B., Gerschewski, S., Ghasemi, O., Ghasemi, Z., Ghosh, A., Giani, C., Goldberg, M.H., Goswami, M., Graf-Vlachy, L., Griffith, J.A., Grigoryev, D., Gu, J., H, R., Hadida, A.L., Hafenbrack, A.C., Hafenbrädl, S., Hammersley, J.J., Han, H., Harman, J.L., Hartanto, A., Henkel, A.P., Ho, Y., Holding, B.C., Holzmeister, F., Horobet, A., Huang, T.S., Huang, Y., Huntsinger, J.R., Idzikowska, K., Imada, H., Imran, R., Ingels, M.J., Jaeger, B., Janssen, S.M., Jia, F., Jiménez, A., Jin, J.L., Johannes, N., Jolles, D., Jozefiakova, B., Kačmár, P., Kalandadze, T., Kalimeri, K., Kang, P., Kantorowicz, J., Karadağ, D., Karimi-Rouzbahani, H., Kee, D.M.H., Keller, L., Khan, H.A., Knutsson, M., Kombeiz, O., Korniychuk, A., Kowal, M., Leder, J., Liang, L.W., Liew, T.T., Lin, F., Liu, C., Liu, B., Longo, M.C., Lovakov, A., Low, M.P., Lucas, G.J., Lukason, O., Ly, A.L., Ma, Z., Mafael, A., Mahar, E.A., Mahmoudkalayeh, S., Manheim, D., Marcus, A., Marsh, M.S., Martin, J.M., Martinez, L.E., Martinoli, M., Martončik, M., Masters-Waage, T.C., Mata, R., Mazloomi, H., McCarthy, R.J., Millroth, P., Mishra, M., Mishra, S., Mohr, A., Moreau, D., Myer, A., Nadler, A., Nair, S., Nilsonne, G., Niszczota, P., O'Mahony, A., Oberhauser, M., Obloj, T., Orhan, M.A., Oswald, F., Otterbring, T., Otto, P.E., Padrón-Hernández, I., Pan, A.J., Paruzel-Czachura, M., Pfuhl, G., Pirrone, A., Porcher, S., Protzko, J., Prox, C., Qi, S., Rahal, R., Rahman, M.S., Reina, M.L., Rentala, S., Riaz, Z., Ropovik, I., Röseler, L., Ross, R.M., Rotella, A., Roth, L.H., Roulet, T.J., Rubin, M.M., Sammartino, A., Sanchez, J., Saville, A.D., Schaerer, M., Schleu, J.E., Schmallenbach, L., Schnabel, L., Spüntrup, F.S., Schumpe, B.M., Senanayake, T., Seri, R., Sheng, F., Snider, R.E., Song, D., Song, V., Starnawska, S.E., Stern, K.A., Stevens, S.M., Strømland, E., Su, W., Sun, H., Sweeney, K.P., Takamatsu, R., Terskova, M., Tey, K.S., Tierney, W., Todorova, M.M., Tolstoy, D., Torkkeli, L., Tybur, J.M., Valderrey, F.J., Vallina-Hernandez, A.M., Vasudevan, R.P., Rao, G.V., Vernet, A., Vissak, T., Voss, H., Wahle, T., Wai, J., Wakabayashi, L.E., Wang, J., Wang, P., Wang, Y., Warmenhoven, R.W., Wennberg, K., Wernicke, G., Woike, J.K., Wollbrant, C.E., Woodin, G., Wright, J.D., Xia, Q., Xie, Z., Yoon, S., Yuan, W., Yuan, L., Yucel, M., Zheng, Z., Zhou, H., Zogmaister, C., & Zultan, R. (2022). Examining the generalizability of research findings from archival data. Proceedings of the National Academy of Sciences, 119(30). Proceedings of the National Academy of Sciences. doi: 10.1073/pnas.2120377119.

  • Pizzo, A.D., Su, Y., Scholz, T., Baker, B.J., Hamari, J., & Ndanga, L. (2022). Esports Scholarship Review: Synthesis, Contributions, and Future Research. JOURNAL of SPORT MANAGEMENT, 36(3), 228-239. 10.1123/jsm.2021-0228

  • Baker, B.J., Kunkel, T., Doyle, J.P., Su, Y., Bredikhina, N., & Biscaia, R. (2022). Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. JOURNAL of SPORT MANAGEMENT, 36(3), 251-264. 10.1123/jsm.2021-0231

  • Crüwell, S., Apthorp, D., Baker, B.J., Colling, L.J., Elson, M., Geiger, S.J., Lobentanzer, S., Monéger, J., Patterson, A., Schwarzkopf, D.S., Zaneva, M., & Brown, N.J.L. (2022). What’s in a Badge? A Computational Reproducibility Investigation of the Open Data Badge Policy in one Issue of Psychological Science. doi: 10.31234/osf.io/729qt.

  • Parsons, S., Azevedo, F., Elsherif, M.M., Guay, S., Shahim, O.N., Govaart, G.H., Norris, E., O'Mahony, A., Parker, A.J., Todorovic, A., Pennington, C.R., Garcia-Pelegrin, E., Lazić, A., Robertson, O., Middleton, S.L., Valentini, B., McCuaig, J., Baker, B.J., Collins, E., Fillon, A.A., Lonsdorf, T.B., Lim, M.C., Vanek, N., Kovacs, M., Roettger, T.B., Rishi, S., Miranda, J.F., Jaquiery, M., Stewart, S.L., Agostini, V., Stewart, A.J., Izydorczak, K., Ashcroft-Jones, S., Hartmann, H., Ingham, M., Yamada, Y., Vasilev, M.R., Dechterenko, F., Albayrak-Aydemir, N., Yang, Y., LaPlume, A.A., Wolska, J.K., Henderson, E.L., Zaneva, M., Farrar, B.G., Mounce, R., Kalandadze, T., Li, W., Xiao, Q., Ross, R.M., Yeung, S.K., Liu, M., Vandegrift, M.L., Kekecs, Z., Topor, M.K., Baum, M.A., Williams, E.A., Assaneea, A.A., Bret, A., Cashin, A.G., Ballou, N., Dumbalska, T., Kern, B.M., Melia, C.R., Arendt, B., Vineyard, G.H., Pickering, J.S., Evans, T.R., Laverty, C., Woodward, E.A., Moreau, D., Roche, D.G., Rinke, E.M., Reid, G., Garcia-Garzon, E., Verheyen, S., Kocalar, H.E., Blake, A.R., Cockcroft, J.P., Micheli, L., Bret, B.B., Flack, Z.M., Szaszi, B., Weinmann, M., Lecuona, O., Schmidt, B., Ngiam, W.X., Mendes, A.B., Francis, S., Gall, B.J., Paul, M., Keating, C.T., Grose-Hodge, M., Bartlett, J.E., Iley, B.J., Spitzer, L., Pownall, M., Graham, C.J., Wingen, T., Terry, J., Oliveira, C.M.F., Millager, R.A., Fox, K.J., AlDoh, A., Hart, A., Akker, O.R.v.d., Feldman, G., Kiersz, D.A., Pomareda, C., Krautter, K., Al-Hoorie, A.H., & Aczel, B. (2022). A community-sourced glossary of open scholarship terms. Nat Hum Behav, 6(3), 312-318. England. 10.1038/s41562-021-01269-4

  • Pizzo, A., Kunkel, T., Jones, G., Baker, B., & Funk, D. (2022). The strategic advantage of mature-stage firms: Digitalization and the diversification of professional sport into esports. Journal of Business Research, 139, 257-266. doi: 10.1016/j.jbusres.2021.09.057.

  • Baker, B.J. (2022). Esports Business Management. JOURNAL of SPORT MANAGEMENT, 36(1), 103-104. 10.1123/jsm.2021-0220

  • Baker, B.J. & Pizzo, A.D. (2021). Unpacking nuance among esports consumers: Market partitions within esports based on social media analytics. International Journal of Esports. Retrieved from https://www.ijesports.org/article/53/html.

  • Baker, B.J. (2021). Competitive balance. Edward Elgar Publishing. doi: 10.4337/9781800883284.competitive.balance.

  • Baker, B.J. (2021). Game theory. Edward Elgar Publishing. doi: 10.4337/9781800883284.game.theory.

  • Baker, B.J. (2021). Loyalty. Edward Elgar Publishing. doi: 10.4337/9781800883284.loyalty.

  • Baker, B.J. (2021). Parasocial. Edward Elgar Publishing. doi: 10.4337/9781800883284.parasocial.

  • Kunkel, T., Baker, B.J., Baker, T.A., & Doyle, J.P. (2021). There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness. Sport Management Review, 24(5), 839-861. Informa UK Limited. doi: 10.1080/14413523.2021.1880154.

  • Tierney, W., Hardy, J., Ebersole, C., Viganola, D., Clemente, E., Gordon, M., Hoogeveen, S., Haaf, J., Dreber, A., Johannesson, M., Pfeiffer, T., Huang, J., Vaughn, L., DeMarree, K., Igou, E., Chapman, H., Gantman, A., Vanaman, M., Wylie, J., Storbeck, J., Andreychik, M., McPhetres, J., Uhlmann, E., Abraham, A., Adamkovic, M., Adam-Troian, J., Agadullina, E., Akkas, H., Amir, D., Anne, M., Arbeau, K., Arnestad, M., Aruta, J., Ashraf, M., Azar, O., Baker, B., Baník, G., Barbosa, S., Mendes, A., Baskin, E., Bauman, C., Bavolar, J., Beckman, S., Bendixen, T., Benjamin, A., Berkers, R., Bhattacharjee, A., Bodily, S., Bottom, V., Brick, C., Brigden, N., Brown, S., Buckley, J., Butterfield, M., Caton, N., Chen, Z., Chen, J., Chen, F., Christensen, I., Cicerali, E., Columbus, S., Cox, D., Cracco, E., Crafa, D., Cummins, J., Cutler, J., Dahms, Z., Danvers, A., Daum-Avital, L., Dawson, I., Day, M., Deprez, P., Dietl, E., Dimant, E., Dogan, G., Domurat, A., Cruz, T.D., Plessis, C.d., Dubrov, D., Dwibedi, E., Elbaek, C., Elsherif, M., Evans, T., Field, S., Firat, M., Francis, Z., Ganzach, Y., Gautam, R., Gearin, B., Geiger, S., Ghasemi, O., Graf-Vlachy, L., Gram, L., Grigoryev, D., Guadagno, R., Hafenbrack, A., Hafenbrädl, S., Hagen, L., Hagmann, D., & Hammersley, J. (2021). A creative destruction approach to replication: Implicit work and sex morality across cultures. Journal of Experimental Social Psychology, 93. doi: 10.1016/j.jesp.2020.104060.

  • Pizzo, A., Baker, B., Jones, G., & Funk, D. (2021). Sport experience design: wearable fitness technology in the health and fitness industry. Journal of Sport Management, 35(2), 130-143. doi: 10.1123/JSM.2020-0150.

  • Behnam, M., Sato, M., & Baker, B. (2021). The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs. Sport Management Review, 1-27. doi: 10.1080/14413523.2021.1880772.

  • Pizzo, A., Jones, G., Baker, B., Funk, D., & Kunkel, T. (2021). Sensemaking of Novelty: The Dynamic Nature of Integrating Esports Within A Traditional Sport Organization. Sport Management Review, 1-23. doi: 10.1080/14413523.2021.1935609.

  • Kunkel, T., Baker, B., Baker, T., & Doyle, J. (2021). There is No Nil in Nil: Examining the Social Media Value of Student-athletes’ Names, Images, and Likeness. Sport Management Review, 1-23. doi: 10.1080/14413523.2021.1880154.

  • Du, J., Floyd, C., Kim, A., Baker, B., Sato, M., James, J., & Funk, D. (2021). To be or not to be: negotiating leisure constraints with technology and data analytics amid the COVID-19 pandemic. Leisure Studies, 40(4), 561-574. doi: 10.1080/02614367.2020.1862284.

  • Wegner, C., Baker, B., & Jones, G. (2020). Organizational identity development in sport volunteers. Journal of Sport Management, 35(4), 325-337. doi: 10.1123/JSM.2020-0042.

  • Behnam, M., Sato, M., Baker, B., Delshab, V., & Winand, M. (2020). Connecting customer knowledge management and intention to use sport services through psychological involvement, commitment, and customer perceived value. Journal of Sport Management, 34(6), 591-603. doi: 10.1123/jsm.2020-0033.

  • Su, Y., Baker, B., Doyle, J., & Yan, M. (2020). Fan engagement in 15 seconds: Athletes' relationship marketing during a pandemic via TikTok. International Journal of Sport Communication, 13(3), 436-446. doi: 10.1123/ijsc.2020-0238.

  • Baker, B., Du, J., Sato, M., & Funk, D. (2020). Rethinking segmentation within the psychological continuum model using Bayesian analysis. Sport Management Review, 23(4), 764-775. doi: 10.1016/j.smr.2019.09.003.

  • Landy, J.F., Jia, M.L., Ding, I.L., Viganola, D., Tierney, W., Dreber, A., Johannesson, M., Pfeiffer, T., Ebersole, C.R., Gronau, Q.F., Ly, A., Bergh, D.v.d., Marsman, M., Derks, K., Wagenmakers, E., Proctor, A., Bartels, D.M., Bauman, C.W., Brady, W.J., Cheung, F., Cimpian, A., Dohle, S., Donnellan, M.B., Hahn, A., Hall, M.P., Jiménez-Leal, W., Johnson, D.J., Lucas, R.E., Monin, B., Montealegre, A., Mullen, E., Pang, J., Ray, J., Reinero, D.A., Reynolds, J., Sowden, W., Storage, D., Su, R., Tworek, C.M., Bavel, J.J.V., Walco, D., Wills, J., Xu, X., Yam, K.C., Yang, X., Cunningham, W.A., Schweinsberg, M., Urwitz, M., Collaboration, T.C.H.T., & Uhlmann, E.L. (2020). Crowdsourcing hypothesis tests: Making transparent how design choices shape research results. Psychol Bull, 146(5), 451-479. United States. 10.1037/bul0000220

  • Wegner, C., Delia, E., & Baker, B. (2020). Fan response to the identity threat of potential team relocation. Sport Management Review, 23(2), 215-228. doi: 10.1016/j.smr.2019.01.001.

  • Su, Y., Baker, B.J., Doyle, J.P., & Kunkel, T. (2020). The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes. SPORT MARKETING QUARTERLY, 29(1), 33-46. 10.32731/SMQ.291.302020.03