Opportunities
Graduates of the Advertising and PR MS program are prepared to pursue leadership and specialist roles across agencies, corporations, nonprofits, media organizations and consulting firms. The program’s emphasis on strategic communication, brand storytelling, analytics and emerging technologies equips students for a wide range of career opportunities.
- Common career paths include:
- Account manager
- Brand manager
- Product manager
- Multi-platform account director, brand strategist, content strategist and marketing manager
- Advertising and analytics manager
- Mobile strategy manager
- Integrated marketing manager
- Interactive marketing specialist
- Lead generation specialist
- Strategic planning manager
- Marketing analytics director
- Marketing research analyst
- Mobile advertising account manager
- New media planner/buyer
- Paid search specialist
- Product Manager
- SEO account manager
- SEO specialist
- Social media manager
- User experience strategist
- Emerging media engagement strategist
- Search engine marketing manager
- Search, social and emerging media specialist