Gain the basic business foundations necessary to advance in the field and in your career. This minor, available to non-business majors only, also prepares students for graduate studies in business.

Develop professional skills in the evolving field of digital marketing. Courses integrate foundational marketing skills with sophisticated digital technology and analytics to prepare students for new and emerging jobs in fields such as analytics, digital demographics, search engine optimization and customer relationship management.

Geared toward non-business students, this minor helps you to gain a broad base of foundational business knowledge. Courses focus on key high-level concepts in macroeconomics, marketing, and organizational management without digging too deep into quantitative work.

Combine the power of information technology with the drive of an entrepreneurial approach to develop your business acumen. Learn to create and manage a successful entrepreneurial business through the study of entrepreneurship theory and practice. Generate an idea for a new business, assess its feasibility, and make a comprehensive business plan.

Developed in close collaboration with industry partners, this minor helps you to develop key business communication and critical thinking skills while preparing for a career in consulting. Experiential learning is incorporated into each course, and many professors are industry professionals who are active practitioners in their fields. This, along with a fresh lineup of guest speakers each semester, ensures that courses are relevant, and helps you to gain access to hiring firms as a student. 

This minor is open to students in both the Fox Business School and the School of Sport, Tourism and Hospitality Management. Courses supplement core technical competencies like accounting and macroeconomic principles with key organizational and interpersonal leadership skills. Learn to think and act in ways that support a strong leadership style and benefit the interests of multiple organizational stakeholders.