Master of Science in Marketing Research and Insights

Refine your strategic approach or change careers with a Master of Science in Marketing Research and Insights from Temple University’s Fox School of Business. Become an integral part of the evolution of companies and brands seeking to stay ahead of the competition and remain relevant to core business and consumer markets. Combine qualitative and quantitative information about customers, companies and competitors in order to generate actionable market insights and analyses.

Enhance your ability to manage corporate brands and product lines, developing and managing implementation of comprehensive strategies around messaging, promotional planning and monitoring metrics. Resolve complex strategic and tactical challenges by applying a range of advanced skills and techniques, including data analysis and market research. Learn the intricacies of new product management and how to launch successful team leadership.

This full- or part-time degree program provides industry-level expertise through traditional classroom instruction from renowned faculty and a culminating capstone experience where you will work to resolve a live firm’s problem in the marketplace or assist in strategy development for real-world clients. The Marketing Research and Insights MS can be completed either full time in three semesters or part time in 2.5 years. Most classes are offered in-person at Temple University Center City, so students have connections to leading organizations in the area

The Marketing Research and Insights MS prepares graduates for career advancement in a variety of different sectors including healthcare, computer and information technology, government and financial services.

Learn more about career opportunities for Master of Science in Marketing Research and Insights students.

A group of Temple students discuss their current class load.

Classes & Curriculum

Regardless of concentration, all graduate students pursuing the 30-credit Marketing Research and Insights MS degree program must take core courses including

  • Advertising Research and Strategy;
  • Consumer and Buyer Behavior;
  • Marketing Management and Strategy;
  • Marketing Research: Techniques and Application; and
  • Marketing Strategy.

Other courses vary based on your chosen concentration. See courses for each concentration

    Master of Science in Marketing Research and Insights vs. Master of Business Administration

    The marketing industry has undergone drastic changes in recent years, with new technologies leading to a need for employees with new skills, creating opportunity for trained professionals in the field. The Master of Science in Marketing Research and Insights is structured to allow students to acquire advanced skills and techniques they can immediately apply to solve complex strategic and tactical problems relating to customers and competition in the workplace.

    In contrast, Fox MBA programs are driven by core business competencies and are offered in a variety of online and in-person formats. Offering concentrations in a number of fields, they tend to provide a broader, more wide-ranging graduate experience as opposed to the more specialized training of the Master of Science in Marketing Research and Insights. 

    Tuition & Fees

    In keeping with Temple’s commitment to access and affordability, this Master of Science offers a competitive level of tuition with multiple opportunities for financial support.

    Tuition rates are set annually by the university and are affected by multiple factors, including program degree level (undergraduate or graduate), course load (full- or part-time), in-state or out-of-state residency, and more. These tuition costs apply to the 2021–2022 academic year.

    Pennsylvania resident: $1,142.00 per credit
    Out-of-state: $1,142.00 per credit

    Learn more about our tuition and fees.


    Additional Program Information