Master of Science in Marketing Research and Insights
Refine your strategic approach or change careers with a Master of Science in Marketing Research and Insights from Temple University’s Fox School of Business. Become an integral part of the evolution of companies and brands seeking to stay ahead of the competition and remain relevant to core business and consumer markets. Combine qualitative and quantitative information about customers, companies and competitors in order to generate actionable market insights and analyses.
Enhance your ability to manage corporate brands and product lines, developing and managing implementation of comprehensive strategies around messaging, promotional planning and monitoring metrics. Resolve complex strategic and tactical challenges by applying a range of advanced skills and techniques, including data analysis and market research. Learn the intricacies of new product management and how to launch successful team leadership.
This full- or part-time degree program provides industry-level expertise through traditional classroom instruction from renowned faculty and a culminating capstone experience where you will work to resolve a live firm’s problem in the marketplace or assist in strategy development for real-world clients. The Marketing Research and Insights MS can be completed either full time in three semesters or part time in 2.5 years. Most classes are offered in-person at Temple University Center City, so students have connections to leading organizations in the area.
The Marketing Research and Insights MS prepares graduates for career advancement in a variety of different sectors including healthcare, computer and information technology, government and financial services.