Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Year 1
FallCredit Hours
THM 5311Service Management for the Tourism and Hospitality Industry3
THM 5315Strategic Tourism and Hospitality Marketing1.5
THM 5601Service Industry Analytics3
Concentration Introductory Course1.5
Select one from the following: 
THM 5331
Hospitality Operations Management 
THM 5334
The Business of Event Management 
THM 5605
Entrepreneurial Thinking for Hospitality and Event Industries 
 Term Credit Hours9
Spring
THM 5313Financial Mgt Tour/Hosp3
THM 5602Service Experience Design3
Concentration Elective(s)3
 Term Credit Hours9
Summer
Select one of the following:3
STHM 9995
Master's Project 
THM 5485
Graduate Internship 
Elective1
 
 Term Credit Hours3
Year 2
Fall
THM 5316Strategic Management in the Tourism and Hospitality Industry3
THM 5317Tourism and Hospitality Management Consulting Project3
Concentration Elective(s)3
 Term Credit Hours9
 Total Credit Hours: 30

As shown in the plan of study above, each of the three concentrations requires the completion of 7.5 credits of electives, including the introductory course taken in the first term of study. Approved electives are identified for each concentration in the following course grids:

Event Management Concentration

SRM 5243Event Management 13
THM 5312Legal Issues for Hospitality and Event Enterprises1.5
THM 5334The Business of Event Management1.5
THM 5335Effective Sales Management1.5
THM 5341Destination Events - A Global Perspective 13
THM 5603Food and Beverage Management1.5
THM 5604Event Logistics and Risk Management1.5
THM 5605Entrepreneurial Thinking for Hospitality and Event Industries1.5
THM 5606Hospitality Cost Control1.5

Hospitality Operations Management Concentration

THM 5312Legal Issues for Hospitality and Event Enterprises1.5
THM 5315Strategic Tourism and Hospitality Marketing1.5
THM 5322Strategic Brand Management1.5
THM 5329New Media and Distribution1.5
THM 5335Effective Sales Management1.5
THM 5336Revenue Management and Hotel Analytics1.5
THM 5343Cultural Intelligence 13
THM 5603Food and Beverage Management1.5
THM 5605Entrepreneurial Thinking for Hospitality and Event Industries1.5
THM 5606Hospitality Cost Control1.5

Tourism and Hospitality Marketing Concentration

THM 5322Strategic Brand Management1.5
THM 5327Customer Relationship Management in Tourism and Hospitality1.5
THM 5329New Media and Distribution1.5
THM 5336Revenue Management and Hotel Analytics1.5
THM 5343Cultural Intelligence 13
THM 5605Entrepreneurial Thinking for Hospitality and Event Industries1.5

Culminating Event: Successful completion of coursework earns the student the M.S. degree in Hospitality Management. Key to completion of the degree is the student's experience undertaking THM 5485 Graduate Internship (3 s.h.) or STHM 9995 Master's Project (3 s.h.).