Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
BA 5687MS Advanced Professional Development Strategies 10
STAT 5001Quantitative Methods for Business3
STAT 5602Visualization: The Art of Numbers and the Psychology of Persuasion3
STAT 5603Statistical Learning and Data Mining3
STAT 5604Experiments: Knowledge by Design3
STAT 5605Decision Models: From Data to Decisions3
STAT 5606Data: Care, Feeding, and Cleaning3
STAT 5607Advanced Business Analytics3
Electives6
Select two from the following: 2
Digital Business Strategy
Customer Data Analytics 1 (AND) 3
Customer Data Analytics 2 3
Market Research 1: Foundations of Marketing Research (AND) 4
Market Research 2: Marketing Intelligence 4
Applied Statistics and Data Science
Survey Techniques for Business Applications
Categorical Data Analysis
Advanced SAS Programming
Capstone Course
BA 5651Business Analytics Capstone3
Total Credit Hours30

Culminating Events:
Capstone Course:
All students in the Business Analytics M.S. program participate in a capstone experience that is designed to integrate “real world” problems into the curriculum. In general, a sponsoring corporation provides a problem and real data, and students divide into teams to work on the problem. At the end of the term, the top several groups as judged by professors present to the program's advisory board and other corporate judges.