Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
STAT 5001Quantitative Methods for Business3
STAT 5602Visualization: The Art of Numbers and the Psychology of Persuasion3
STAT 5603Statistical Learning and Data Mining3
STAT 5604Experiments: Knowledge by Design3
STAT 5605Decision Models: From Data to Decisions3
STAT 5606Data: Care, Feeding, and Cleaning3
STAT 5607Advanced Business Analytics3
Electives6
Select two from the following: 1
MIS 5108
Digital Business Strategy
MKTG 5613
Customer Data Analytics 1 (AND) 2
MKTG 5614
Customer Data Analytics 2 2
MKTG 5617
Market Research 1: Foundations of Marketing Research (AND) 3
MKTG 5618
Market Research 2: Marketing Intelligence 3
STAT 8109
Regression, Time Series, and Forecasting for Business Applications
STAT 8111
Survey Techniques for Business Applications
STAT 8116
Categorical Data Analysis
STAT 8122
Advanced SAS Programming
Capstone Course
BA 5651Business Analytics Capstone3
Total Credit Hours30
1

Alternately, the student may select as an elective any graduate-level course that does not substantially duplicate the required courses above. Permission from the Program Director is required.

2

If the student selects MKTG 5613 Customer Data Analytics 1 (1.5 s.h.) as an elective, s/he must also take MKTG 5614 Customer Data Analytics 2 (1.5 s.h.) to complete the 3-credit course experience.

3

If the student selects MKTG 5617 Market Research 1: Foundations of Marketing Research (1.5 s.h.) as an elective, s/he must also take MKTG 5618 Market Research 2: Marketing Intelligence (1.5 s.h.) to complete the 3-credit course experience.

Culminating Events:
Capstone Course:
All students in the Business Analytics M.S. program participate in a capstone experience that is designed to integrate “real world” problems into the curriculum. In general, a sponsoring corporation provides a problem and real data, and students divide into teams to work on the problem. At the end of the term, the top several groups as judged by professors present to the program's advisory board and other corporate judges.