General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
|BA 5687||MS Advanced Professional Development Strategies 1||0|
|STAT 5001||Quantitative Methods for Business||3|
|STAT 5602||Visualization: The Art of Numbers and the Psychology of Persuasion||3|
|STAT 5603||Statistical Learning and Data Mining||3|
|STAT 5604||Experiments: Knowledge by Design||3|
|STAT 5605||Decision Models: From Data to Decisions||3|
|STAT 5606||Data: Care, Feeding, and Cleaning||3|
|STAT 5607||Advanced Business Analytics||3|
|Select two from the following: 2|
|Digital Business Strategy|
|Customer Data Analytics 1 (AND) 3|
|Customer Data Analytics 2 3|
|Market Research 1: Foundations of Marketing Research (AND) 4|
|Market Research 2: Marketing Intelligence 4|
|Applied Statistics and Data Science|
|Survey Techniques for Business Applications|
|Categorical Data Analysis|
|Advanced SAS Programming|
|BA 5651||Business Analytics Capstone||3|
|Total Credit Hours||30|
BA 5687 may be waived based on prior academic or professional preparation. Consult with the Program Director.
Alternately, the student may select as an elective any graduate-level course that does not substantially duplicate the required courses above. Permission from the Program Director is required.
If the student selects MKTG 5613 Customer Data Analytics 1 (1.5 s.h.) as an elective, s/he must also take MKTG 5614 Customer Data Analytics 2 (1.5 s.h.) to complete the 3-credit course experience.
If the student selects MKTG 5617 Market Research 1: Foundations of Marketing Research (1.5 s.h.) as an elective, s/he must also take MKTG 5618 Market Research 2: Marketing Intelligence (1.5 s.h.) to complete the 3-credit course experience.
All students in the Business Analytics M.S. program participate in a capstone experience that is designed to integrate “real world” problems into the curriculum. In general, a sponsoring corporation provides a problem and real data, and students divide into teams to work on the problem. At the end of the term, the top several groups as judged by professors present to the program's advisory board and other corporate judges.