Graduate Bulletin-School of Business and Management

Introduction to research in marketing based on the behavioral social science disciplines: Psychology, Sociology, Anthropology, and Behavioral Decision Research. Emphasis on the domain of consumer and buyer behavior and the domain of managerial/sales person behavior. Focuses on psychology based theorization and on consumer behavior applications; provides a broad introduction to the gamut of behavioral research in marketing. Introduces existing and applied behavioral research in marketing, as well as current and historical approaches.

744 [MKT 701]. Seminar in Quantitative Research in Marketing. (3 s.h.)

Introduction to research in marketing that is based on the quantitative disciplines, Economics, Operations Research, and Statistics. Course has two purposes: to introduce students to current quantitatively based research in marketing and to introduce students to how to do quantitatively based research in marketing.

745 [MKT 603]. Seminar in Selected Topics in Marketing. (3 s.h.)

Builds on the previous courses, theory development, behavioral research, and quantitative research to examine substantive areas in marketing. Topic areas include: segmentation, strategy, advertising, promotion, pricing, product development and management, distribution channels, sales force, and retailing. Designed to offer exposure to the substantive issues of marketing theoreticians and an opportunity to delve more deeply into one or more areas of special interest.

745 [MKT 605]. Seminar in International Marketing. (aka Special Topics Course) (3 s.h.)

Prerequisites: six hours of course work in 500-level courses in marketing and/or international business administration.

Analysis of domestic marketing systems in different countries and economic systems. Role of economic development levels, and institutional, cultural, and social forces in conditioning performance of the marketing function. Run as needed for international business Ph.D. students and as an elective for marketing Ph.D. students, this course examines what is similar and what is different about marketing systems and processes across cultures and nation-states.

751. Organization Theory. (3 s.h.)

Theory and research on macro-level topics in organizational studies. Topics covered may include organization/environment interaction (resource dependency population ecology, institutional and technological environment), alternate forms of organization, organizational culture and institutional economics(agency theory and transaction cost theory).

752. Organizational Behavior. (3 s.h.)

Theory and research on micro-level topics in organizational studies. Topics may include motivation, commitment, justice, communication, satisfaction, performance, extra-role behavior, turnover, and personality theory.

753 [HRA 605]. Human Resource Management Research. (3 s.h.)

Focuses on state-of-the-art research on selected topics including: recruitment and selection, socialization, planning, training and development, performance appraisal, job analysis, compensation, career issues.

754 [HRA 604]. Foundations of Industrial Relations. (3 s.h.)

Analysis of the various theories of the U.S. industrial relations system and other systems viewed cross-culturally. Topics include labor-management relations and collective bargaining, history of the labor movement, and public policy.

755 [HRA 696]. Special Topics in H.R.A. (3 s.h.)

Prerequisite: instructor permission.

Topics to reflect special interests of the instructor and students.

761 [GSM 720]. Seminar in Strategy Formulation and Environmental Analysis. (3 s.h.)

Prerequisite: Mgt. 505 or permission of instructor.

A critical evaluation of the paradigms, theories, and research approaches as well as the current state of knowledge in strategic management.

761 [GSM 725]. Seminar in Administration of Strategic Decisions. (3 s.h.)

Design of systems to implement decisions. Examines concepts of organizational design and processes required to transform strategic decisions into action and desired results.

763 [GSM 730]. Seminar in Global Strategic Management. (3 s.h.)

Prerequisite: Mgt. 525 or permission of the instructor.

Focus on the design and implementation of competitive strategies in global industries. Topics include foreign market entry and sourcing strategies, evaluating and prioritizing foreign market opportunities, and assessing risks in international markets.

764 [GSM 735]. Seminar in Management Control. (3 s.h.)

Survey of Control Theory as it relates to organizational behavior. Examines managerial practices and organizational processes which have the potential effect of achieving strategic goals.

765 [GSM 745]. Seminar: Topics in Strategic Management. (3 s.h.)

Examines concepts and research concerned with special topics in strategic management. Specific topic and faculty leader vary.

771 [GSM 700]. Seminar in Property and Liability Insurance Markets. (3 s.h.)

Prerequisite: approval of department.

A workshop approach is used to study economic and financial research issues in property-liability insurance markets. Economic issues explored include risk classification, adverse selection, underwriting cycles, and individual and corporate demand for insurance. Pricing, profits, insurance regulation and related issues are evaluated using financial models including options models, capital asset pricing models, and discounted cash flow models. Students learn the steps needed to formulate a research strategy, including writing a proposal, developing hypotheses, and determining empirical tests of these hypotheses.

772. Seminar in Life and Employee Benefits. (3 s.h.)

Prerequisite: approval of department.

A workshop approach is used to study the financial aspects of retirement plans, the macroeconomics aspects of pensions and health plans in the context of an aging population, and the microeconomics of retirement and income security. Students learn the steps needed to formulate a research strategy, including writing a proposal, developing hypotheses, and determining empirical tests of these hypotheses.

773. Seminar in the Theory of Risk. (3 s.h.)

Readings will cover the basic mathematical theory of risk: utility-theoretic foundations, finite-horizon individual and collective risk models, infinite horizon models, and the role of reinsurance. Students write papers on areas of current research activity, such as: applications of diffusion processes, the use of insurance-based securities, and the impact of risk-based capital regulatory requirements.

799. Preliminary Examination Preparation. (1-6 s.h.)

Prerequisite: permission of the Director of the Ph.D. in Business Administration program.

This course maintains continuous registration for students who are preparing for their major field examinations (aka comprehensives).

802. Management Information Technology. (3 s.h.)

Focus on the impact of information technology - which includes computer systems, telecommunications, and office automation - on business practices and strategy. This course will provide a strategy, organizational structure, information technology strategy, and information systems platform. Expect active discussion of cases and group assignments. Enrollment limited to students in the E.M.B.A. program.

804. International Business Strategy. (3 s.h.)

Learn about multinational business firms and the strategies used to gain competitive advantage in international markets. Develop analytical techniques for studying problems facing multinational firms and designing systems for managing multinational enterprise.

899. Pre-dissertation Research. (1-6 s.h.)

Prerequisite: permission of the Director of the Ph.D. in Business Administration program.

This course maintains continuous registration for students who are preparing their dissertation proposals.

900. Strategy Formulation and Administration. (3 s.h.)

Participate in an interactive learning experience while examining the functions, role and skills of top-level executives. Knowledge gained and analytical methods used, in prior courses will be used in analyzing cases from the perspective of the chief executive. Implementation of strategies will be a primary focus. Enrollment limited to students in the E.M.B.A. program.

950. Policy Formulation and Administration. (3 s.h.)

(Intended to be taken in the final semester.) Policy and strategy decision-making roles of top-level managers. Total enterprise problems involving integration of organization objectives, relationships between organization objectives and societal values, policy formulation, corporate strategy, and implementation of top management decisions.

951. Multinational Management and Policy. (3 s.h.)

Enhance the diagnostic and problem solving capabilities of decision-makers when confronted with a variety of strategic and/or operational problems in a diverse set of domestic and international environments and situations. Integrate material from functional and general management courses and apply it in the diagnosis and solution of problems that require an integrated company-wide approach. Relies heavily on the case study approach and builds on the Fall course of Management Processes in Global Corporations.

Note: Enrollment limited to students in the IMBA program.

998. Dissertation Research. (1-9 s.h.)

Prerequisite: permission of the Director of the Ph.D. in Business Administration program.

This course maintains continuous registration for students who are working on their dissertation past the proposal stage.

999. Dissertation Research. (1-6 s.h.)

Prerequisite: permission of the Director of the Ph.D. in Business Administration program.

This course maintains continuous registration for students who are working on their dissertation past the proposal stage.

Computer and Information Sciences

410. Management Information Systems. (3 s.h.)

Introduction to management information systems. Topics include computer hardware and software, applications software and packages, data base management systems, ethics and security issues, and systems analysis and design. Laboratory component provides hands-on experience.

505. Concepts in Data Processing and Information Systems. (3 s.h.)

Prerequisite:admission to graduate program.

Provides working understanding of data processing techniques and their relation to information needs in business. Programming concepts and data and file structures will be covered using a DBMS. Required for all M.B.A. students concentrating in CIS.

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