Graduate Bulletin-School of Business and Management

An in-depth view of the legal and social environments facing international firms. Covers international business contracts and comparative contract law-U.S., European, Asian approaches; comparative law of business associations; legal issues in international joint ventures; dispute settlements; labor law; legal issues in competition; business implications of NAFTA, GATT and WTO; protection of intellectual property; impact of the legal environment on management practices. Note: Enrollment limited to students in the IMBA program.

531. The Legal Aspects of Health Administration. (3 s.h.)

Interaction of social and legal factors on healthcare institutions. Special attention to the common legal issues faced by administrators and their management.

802. The Law and Ethics in Business. (3 s.h.)

Examine a number of issues prominent in the business context, for example: work place drug testing, whistle-blowing, environmental, products and work place safety, insider trading, and sexual harassment. Learn how the law treats each, and discover to what extent the legal approach overlaps with what might be considered an ethical one. The course will be taught via the case method. Enrollment limited to students in the EMBA program.

Management Science/Operations Management

405. Operations Management. (3 s.h.)

Prerequisite: Stat. 402 or equivalent.

Decision models and their use in production and operations management. Resource allocation, operations planning, scheduling, quality management, forecasting, and inventory among other areas are considered.

Note: You must complete the 400-level core for all M.B.A./M.S. programs before taking any 500-level courses.

Statistics 501. Probability and Statistics Theory I. (3 s.h.)

See Statistics for description.

506. Management of Manufacturing and Technology/Total Quality Management: An International Perspective. (3 s.h.)

Introduces the background of manufacturing concerns in the international environment, comparing the state of manufacturing technology in competing countries. Technology selection and project management skills are provided for implementing new technologies. TQM is a key success factor for any firm operating in today's competitive global environment. Covers various approaches to TQM; quality implementation concerns; documenting of process; qualitative and quantitative problem solving; statistical motivation; variable and attribute control charts; project progress meetings; process capability; and experimental design. Note: Enrollment limited to students in the IMBA program.

507. Total Quality Management. (3 s.h.)

Prerequisite: MSOM 405 or equivalent.

The three major areas of Total Quality Management (TQM), based on the Deming philosophy, are covered with a focus on how to implement the approach in various types of businesses. The first area covers the managerial and behavioral issues. The second introduces the seven tools of problem solving and the use of teams. The third introduces the statistical managerial thinking, leading to control and design of experiments.

508. Project Management. (3 s.h.)

Prerequisite: MSOM 405.

Course follows a life cycle approach to managing projects, beginning with project initiation concerns and ending with project termination. Project planning and scheduling are given the most emphasis, making use of the PERT and CPM approaches. A course project is required.

Statistics 509. Introduction to Stochastic Models. (3 s.h.)

See Statistics for description.

511. Applied Management Science. (3 s.h.)

Uses Excel and Excel add-ins for building models that have proved useful in operations management, marketing, financial engineering, and microeonomic policy analysis. The course meets in a computer lab and students have hands-on expeience building, interpreting and using a range of models. Topics include decision models, optimization models and simulation models. Previously offered as MSOM 561.

525. Games of Strategy in Business. (3 s.h.)

Analysis of games of strategy with applications to business situations, including bidding, competition, bargaining, and pricing. Two-person games, coalitions, games with perfect information and discussions of utility theory, rationality in decision making and decision-making criteria.

540. Inventory and Production Planning. (3 s.h.)

Management of inventory and planning of production levels as components of the operations strategy of the organization inventory control systems for managing individual items, coordinated control of multiple items and decision systems for planning aggregate inventory, production rates and work force sizes examined.

575. Multi-Criteria Decision Analysis. (3 s.h.)

Decision-making processes and techniques emphasizing that decision problems often possess conflicting criteria. Approaches to incorporating and resolving this conflict are presented.

598-599. Independent Study. (1-6 s.h.)

Prerequisite: approval of department.

Special study in a particular aspect of operations research, under direct supervision of a graduate faculty member. No more than six semester hours of independent study may be counted toward degree requirements.

806. Operations Management: Strategy and Structure. (3 s.h.)

Study the decision making techniques that are applicable to problems such as quality improvement, managing projects, materials management, capacity/facilities planning, resource allocation, and design of the manufacturing or service system. Course projects emphasize students incorporating these techniques into their workplaces. Note: Enrollment limited to students in the E.M.B.A. program.

896-899. Directed Study in Operations Management. (variable credit)

Prerequisite: permission of the department chairperson.

Supervised individual reading and research projects.

Marketing

General Marketing

401. Marketing Management: Creating Value for Customers. (3 s.h.)

The theory and practice of marketing strategy and competitive decision-making. Topics include environmental analysis; targeting and positioning; marketing tactics and programs; and implementation and control. Note: You must complete the 400-level M.B.A./M.S. core courses before taking any 500-level courses.

502. Consumer and Buyer Behavior. (3 s.h.)

Use of concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies.

503. Marketing Communications. (3 s.h.)

Marketing communications as part of a firm's marketing mix. Dissemination of information is considered through advertising and other forms of communicating demand-influencing ideas.

505. Marketing Research: Techniques and Application. (3 s.h.)

Prerequisite: Stat. 402.

Basic approaches to planning, collecting, analyzing, and communicating information from the marketplace. Techniques and applications for specific marketing areas.

506. Managerial Decision Strategies in Marketing. (3 s.h.)

Prerequisites: Mkt. 401 and at least one other 500 level Marketing course.

Capstone course in marketing emphasizing strategic aspects of decision making in a marketing environment. Decision theory and quantitative methods illustrated in considering alternatives when formulating strategic plans. Case studies used.

514. International Marketing Management. (3 s.h.)

Identifying and analyzing worldwide marketing opportunities, and generating strategies for capitalizing on them. Impact of environmental differences on marketing strategies and customer response.

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