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  Academic Programs / Business & Management


Richard Lancioni, Department Chair
Office: Speakman Hall 344

Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and foreign markets. The goals of the marketing curriculum are to enable students to develop occupationally-viable skills and to pursue careers in marketing.

Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.

Marketing majors have career choices in several fields including:

  • Advertising and advertising management
  • Sales and sales management
  • International Marketing
  • Marketing Research
  • Marketing Management
  • Logistics and supply chain management
  • Careers in local, state, and federal governments
  • Non-profit organizations such as hospitals and universities
  • Direct marketing
  • Public relations
  • Customer service
  • Wholesaling

Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please contact Professor Mary Conran at (215-204-8152).

Summary of Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a  2.0 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at to calculate the GPA in the major.


 Requirements of Marketing Major

Required courses         
Department Course # Course Name Hours RCI
Marketing W160 Consumer & Buyer Behavior 3 WI 
Marketing 0210* Marketing Research 3  
Marketing  0250 International Marketing 3  
Marketing W360 Marketing Strategy Planning 3 WI 
Marketing Electives - select two of the following: 6  
Marketing 0182 Advertising    
Marketing 0220 Promotion Management    
Marketing 0221 Sales and Sales Management    
Marketing 0232 eRetailing and SCM    
Marketing 0235 Intro to Physical Distribution Management    
Marketing 0241 Direct Marketing and eMarketing Channels    
Marketing 0245 Principles of Electronic Commerce    
Marketing 0261 B2B Marketing    
Marketing 0395 Event Marketing    
Economics  0200+ Any 200 level Economics courses, excluding Economics 0288 and 0289.  3  
Business Electives   Select two electives from business departments 0100 - 0399 6  
Subtotal     27  
* Satisfies the technology requirement for the major.    

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