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Academic Programs / Business & ManagementE-MarketingRichard Lancioni, Chair Michael F. Smith, Undergraduate Faculty Advisor
In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management offers a major in the B.B.A. program in the area of electronic marketing called e-Marketing. The purpose of this major is to provide students with a unique program of study that provides a solid background in the tools and functional areas necessary to succeed in a twenty-first century era that places increasing emphasis on integrating technology with business management. E-Marketing majors have career choices in several fields, including:
E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all e-Marketing majors. For more information, please contact Professor Mary Conran at mconran@temple.edu (215-204-8152). Summary of RequirementsStudents must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as an e-Marketing major. Use the major GPA calculator at www.fox.temple.edu/advising to calculate the GPA in the major.
Requirements of e-Marketing Major
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