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  Academic Programs / Business & Management


Richard Lancioni, Chair
Speakman Hall, Room 344

Michael F. Smith, Undergraduate Faculty Advisor
Speakman Hall, Room 356


In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management offers a major in the B.B.A. program in the area of electronic marketing called e-Marketing. The purpose of this major is to provide students with a unique program of study that provides a solid background in the tools and functional areas necessary to succeed in a twenty-first century era that places increasing emphasis on integrating technology with business management.

E-Marketing majors have career choices in several fields, including:

  • Promotion (Internet and website management, Direct Marketing, Advertising, Special Promotions)
  • Technology integration in Marketing Management
  • Sales and Sales Management
  • International Marketing
  • Marketing Research
  • Supply Chain Management
  • Retailing Management
  • Careers in local, state, and federal governments
  • Non-profit organizations such as hospitals and universities

E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all e-Marketing majors. For more information, please contact Professor Mary Conran at (215-204-8152).

Summary of Requirements

Students must meet College Graduation Requirements, including the requirements of the major listed below. Students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate as an e-Marketing major. Use the major GPA calculator at to calculate the GPA in the major.


Requirements of e-Marketing Major

Required courses       
Department Course # Course Name Hours RCI
Marketing W160 Consumer & Buyer Behavior 3 WI 
Marketing 0212 Info. Mgt. For Electronic Marketing 3  
Marketing 0241 Direct Marketing and eMarketing Channels 3  
Marketing 0245 Principles of Electronic Commerce 3  
Marketing 0250* International Marketing 3  
Marketing W360 eMarketing Strategy 3 WI
Marketing Elective - select  one   3  
Marketing 0232

eRetailing and SCM
B2B Marketing
MIS  0070** Principles of Information Systems 3  
Economics    Any 200 level Economics course, excluding 0288 and 0289 3  
Subtotal     27  
* Fills International Requirement for the major.    
** Fills Technology requirement for the major.    

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