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Academic Programs / Business & ManagementMarketingRichard Lancioni, Department Chair Note: Department chairs frequently change at the beginning of the academic year. Students should contact departments for updated information. Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations. • Advertising and advertising management Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all majors. For more information, please contact Professor Mary Conran at mconran@temple.edu (215-204-8152) Summary of RequirementsStudents must attain an overall GPA of 2.3 and a 2.3 GPA in the major to graduate as a Marketing major. Use the major GPA calculator at http://www.fox.temple.edu/advising to calculate the GPA in the major. (Note: The University is reviewing all school and college, major, and GPA requirements above 2.0. Please refer to the electronic Bulletin for up-to-date information at www.temple.edu/bulletin/academic_programs.) Requirements of Major |
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