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  Academic Programs / Business & Management


Richard Lancioni, Chair
Office: SP 344
(215) 204-8885

Michael F. Smith, Undergraduate Faculty Advisor
Office: Speakman 356
(215) 204-1682

Note: Department chairs frequently change at the beginning of the academic year.  Students should contact departments for updated information.
In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management has approved a new major in the BBA program in the area of electronic marketing called eMarketing. The purpose of this major is to provide students with a unique program of study which provides a solid background in the tools and functional areas necessary to succeed in a 21st-century era which places increasing emphasis on integrating technology with business management.

E-Marketing majors have career choices in several fields including:

Promotion (Internet and web site management, Direct Marketing, Advertising,
Special Promotions)
Technology integration in Marketing Management
Sales and Sales Management
International Marketing
Marketing Research
Supply Chain Management
Retailing Management
Careers in local, state, and federal governments, and
Non-profit organizations such as hospitals and universities.

E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing; the group also hosts regular meetings and career development programs. The American Marketing Association is open to all E-Marketing majors. For more information, please contact Dr. Michael Smith at, (215-204-1682).

Summary of Requirements

Students must attain an overall GPA of 2.3 or higher to become an e-Marketing major, and must maintain a 2.3 GPA overall and in the major to graduate as an e-Marketing major. Use the major GPA calculator at to calculate the GPA in the major.

(Note: The University is reviewing all school and college, major, and GPA requirements above 2.0.  Please refer to the electronic Bulletin for up-to-date information at

Requirements of Major

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