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School of Communications and Theater 316 Annenberg Hall, Graduate Degree Programs: Broadcasting,
Telecommunications and Mass Media Mass Media and
Communication Journalism,Public
Relations and Advertising Film and Media
Arts Theater
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764. Media for the Entrepreneur. (4 s.h.) Prerequisite: BTMM 560. Principles of building one’s own media business. Planning for a profit or non-profit media organization including market assessment, financing, and contracting. 775. Cybermedia Workshop. (4 s.h.) Prerequisite: BTMM 655. Hands-on development of content using new media forms. Students will be involved in the design, script, and production of one or more programs. Projects may include interactive programs, "edutainment" games, multimedia presentations, "Kiosk" information service appropriate for CD-ROM, online service, or broadband distribution to business, schools, or consumers. 800-889. Seminars in Communication. (4 s.h.) Prerequisite: permission of instructor. Seminars on various topics. 945. Graduate Colloquium. (1 s.h.) Current problems and opportunities in the field, discussions and presentations of current research, and lectures by senior scholars and students. Note: Required of Ph.D. students in Communi-cations during their period of residency. Open to other advanced graduate students with permission. May be repeated. 961. Internship. (1-4 s.h.) Open only to BTMM M.A. students with at least 28 semester hours completed. Students assigned as unpaid intern to compatible media and telecommunications industries and organizations. Enrollment limited to availability. 991. Directed Readings in Communication. (1-4 s.h.) Tutorial course. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed. 992. Directed Projects in Communication. (1-8 s.h.) Tutorial course. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed. 993. M.A. Thesis/Project. (1-8 s.h.) Open only to M.A. candidates in BTMM. No more than six credits may be counted toward the degree, and then only for those completing an approved thesis. For information, direct inquiries to: Chair, Mass Media and Communication, Annenberg Hall, Room 344, Temple University, Philadelphia, PA 19122, (215) 204-8409. John Lent, Professor, Ph.D., University of Iowa; Matthew Lombard, Associate Professor, Ph.D., Stanford University; Michael Maynard, Associate Professor, M.A., University of Iowa; Priscilla Murphy, Associate Professor, Ph.D., Brown University; Concetta Stewart, Assistant Professor, Ph.D., Rutgers University; Sari Thomas, Professor, University of Pennsylvania. Adjunct Faculty George Gerbner, Bell Atlantic Professor of Telecommunication, Ph.D., University of Southern California. The Mass Media and Communication (MM&C) Program offers the Doctor of Philosophy degree. Please consult under Broadcasting, Telecommunications and Mass Media (BTMM) for more information about the M.A. Program that is preliminary to the Ph.D. in Mass Media and Communication. The Ph.D. in Mass Media and Communication is a scholarly research degree grounded in communication theory and research methodology. Areas of Concentration The Ph.D. student in Mass Media and Communication pursues either of the following areas of study:
In addition to this dual emphasis, interpersonal and organizational communication are considered in certain course work. Also, MM&C students may include in their curriculum a limited amount of production course work in radio, television, film, and/or journalism. Application Deadline Applications should be submitted by February 1 for the fall semester. Financial Aid The MM&C Program offers a limited number of graduate assistantships on a highly competitive basis. These awards offer full tuition and stipend and may provide teaching and professional research experience. Applications for these awards can be obtained from the School of Communications and Theater Graduate Office and must be returned by February 1. In most cases, admission to the Ph.D. program proceeds after the completion of a relevant master’s degree. For the preparatory master’s program to this degree, refer to the Broadcasting, Telecommunications and Mass Media (BTMM) section of this Bulletin. Students with unusually superior academic records, general Graduate Record Examination (GRE) scores, at least two recommendations, and goal statements may be considered for the Ph.D. directly after the bachelor’s degree. The rules for such admission and matriculation can be provided by the School of Communications and Theater Graduate Office. In general, students without a master’s degree should apply for the BTMM M.A. Admission to the program is decided by the MM&C faculty and involves the following criteria: bachelor’s and master’s academic preparation; previous grade point averages; performance on the general Graduate Record Examination (GRE); at least two recommendations; honors, awards, and scholarly achievements; and very importantly, convergence of the applicant’s abilities and research interests with those of the available faculty mentors. The student’s goal statement (required of all applicants) is most helpful in determining this last criterion and, therefore, the applicant should prepare this statement with considerable care. Degree Requirements Doctoral students must meet the requirements noted below; however, the MM&C "Ph.D. Manual," an official supplement to this Bulletin, details the current requirements for the degree and is available from the Graduate Office in the School of Communications and Theater. Minimum Credit Hours: The Ph.D. student must satisfactorily complete a minimum of 72 semester hours beyond the baccalaureate degree. Dissertation credits do not count toward these 72 hours.
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