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School of Communications and Theater 316 Annenberg Hall, Graduate Degree Programs: Broadcasting,
Telecommunications and Mass Media Mass Media and
Communication Journalism,Public
Relations and Advertising Film and Media
Arts Theater
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400. Introduction to Communication Concepts. (4 s.h.) (Cross-listed with MMC 400.) Introduction to Broadcasting, Telecommunications and Mass Media study through an examination of core concepts, theories, and areas of study. 411. Communication Research Methods. (4 s.h.) (Cross-listed with MMC 500.) The underlying philosophy and survey of research methods as tailored to media and telecommunications issues. Topics include market research, rating systems, polling, surveys, depth interviews, content analysis, focus groups, ethnography, and field and laboratory experiments. 512. Quantitative Communication Research Methods. (4 s.h.) (Cross-listed with MMC 503.) Prerequisite: BTMM 400 & 411. Study of parametric and non-parametric statistics and electronic data processing in the context of mass communication research problems, with an emphasis on multivariate analyses. 520. Mass Communication Institutions. (4 s.h.) (Cross-listed with MMC 520.) Prerequisite: BTMM 400 & 411. History and societal role of the mass media with an emphasis on the internal structure and workings of the mass-media industries and their interaction with government and the public. 540. Communication Content and Behavior. (4 s.h.) (Cross-listed with MMC 540.) Prerequisite: BTMM 400 & 411. Research and theory on mass media artifacts and their socializing functions, including study of content analysis, interviewing, observation, and experimental methods. 560. Communication in Organizations. (4 s.h.) Prerequisite: BTMM 400 and 411. Review of theories of organizational structure, their relationship to broadcasting, mass media and telecommunications processes and current practices and underlying communication systems which support them. 570. Graduate TV Production. (4 s.h.) Prerequisite: permission of the instructor. Radio, television, and computer technologies to produce entertainment, corporate, and public-oriented programming for network, cable, schools, and other profit and non-profit organizations. 571. Graduate Radio Workshop. (4 s.h.) Prerequisite: permission of the instructor. Students design and produce radio announcing and talk show projects. 577. Television Production Workshop. (8 s.h.) Prerequisite: permission of the instructor. Development of weekly half hour television programs exploring Philadelphia with EFP. Focuses on meeting professional standards in content, form, and technical quality. Summer only. 588-589. Introductory Topics in Broadcasting, Telecommunications, and Mass Media. (4 s.h.) 622. Communication Law. (4 s.h.) (Cross-listed with MMC 622.) Legal and philosophical study of government regulation of information transmission from 15th century to the present. Emphasis on legal descriptive research methods. 623. History of Telecommunications. (4 s.h.) (Cross-listed with MMC 623.) Prerequisite: BTMM 520. Examination of the social, political, and technological history of electrical communications in the U.S., from forerunners of the telegraph through the modern telephone and the integrated services of digital and broadband networks. 624. Communication Technology. (4 s.h.) (Cross-listed with MMC 624.) Prerequisite: BTMM 520. Technological trends in information transmission systems with consideration of their socioeconomic and policy implications. 632. Comparative Systems. (4 s.h.) (Cross-listed with MMC 729.) Prerequisite: BTMM 520. Comparison of broadcasting, mass media, and telecommunications systems throughout the world in terms of types of control, content, purposes, and effects. 633. Global Telecommunications. (4 s.h.) Prerequisite: BTMM 520. Study of the economic policy and technology of the emerging global communication system. Specific issues include: transborder data flow, international organizations, and issues of cultural and national sovereignty. 646. Psychological Processing of Media. (4 s.h.) Prerequisite: BTMM 540. Research and theory concerning the contemporary psychological significance of media. Topics include attention, memory, comprehension, emotional response, arousal, picture perception, unconscious processing, and person perception as they relate to traditional (radio, TV, print, film) and emerging (virtual reality, teleconferencing) media. 653. Media Criticism. (4 s.h.) Analysis of mass media events and performance with an emphasis on both theories of criticism as well as the applied, commercial aspects of criticism for newspapers, magazines, and television. 657. Broadcast and Cable Management. (4 s.h.) Prerequisite: BTMM 560. Marketing strategies for networks, stations and cable systems. Relationships with government, networks, employee groups, and ownership. Personnel policies and supervision, budgets and reports. 688 & 689. Intermediate Topics in Broadcasting, Telecommunications and Mass Media. (4 s.h.) 731. Third World Mass Media. (4 s.h.) Prerequisite: BTMM 520. Study of the ownership, control, and law of Third World media systems. Includes issues of imperialism, global culture, and development. 743. Mass Media and Children. (4 s.h.) (Cross-listed with MMC 742.) Prerequisite: BTMM 540. Influence of the media on children’s development. Includes problems of studying socialization effects, media usage patterns, functions of the media, effects on family interaction, social class and race, political socialization, sexual behavior, consumer behavior, music and aggression. 744. Public Information Campaigns. (4 s.h.) Prerequisite: BTMM 540. Exploration of techniques and issues used in information campaigns regarding health, energy conservation, environmental protection, and other topics, and campaigns’ effects on public knowledge and behavior. Students conduct an actual campaign on campus. 750. Mass Media Message Systems. (4 s.h.) (Cross-listed with MMC 745.) Prerequisite: BTMM 540. Detailed sociological analysis of mass communication artifacts with publishable content-analytic research as the end product.
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