Academic Programs / Media & Communication
Strategic Communication
Cornelius Pratt, Ph.D., Chair
Weiss Hall 215
215-204-3214
cbpratt@temple.edu
http://smc.temple.edu/strc/
The Department of Strategic Communication educates students in the theory and practice of public communication and leadership, with the primary emphasis on communication and social influence or advocacy. The department offers a bachelor's degree along with three concentrations that focus on persuasion, communication in organizations, and communication strategies for influencing internal and external audiences as well as a general concentration.
Summary of Requirements
The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative average of 2.0 overall and in the major. Students must meet:
1. University requirements:
- New students starting in the 2012-2013 academic year are required to complete the General Education (GenEd) curriculum.
- All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are listed below and identified with the code "WI" in the Attribute column.
2. School of Media and Communication requirements
3. Major requirements in the department
- No more than 12 STRC credits can be transferred to the major.
Department Requirements
All majors must complete at least 36 credit hours in Strategic Communication, including the department's four core courses (12 hours). Students must earn a "C" or better in the department's four core courses and in all other courses required for the major. Until students choose a concentration within Strategic Communication, they are enrolled in the general Strategic Communication major.
Strategic Communication Major Requirements |
Department Core Requirements |
(12 s.h.) |
Subject |
Course # |
Course Title |
Hours |
STRC |
1111 |
Public Speaking |
3 |
STRC |
1112 |
Communicating Leadership |
3 |
STRC |
2111 |
Introduction to Communication Theory |
3 |
STRC |
2112 |
Strategies & Tactics of Persuasion |
3 |
Department Concentrations
The department offers the general sequence and three optional concentrations: Organizational Leadership, Public Relations, and Rhetoric and Public Advocacy. In addition to completing the department core, students may select and fulfill the requirements of a concentration. Students are also required to complete courses outside the school.
Strategic Communication General Sequence
Requirements for the general sequence in Strategic Communication include the following courses in addition to the Department Core requirements.
General Strategic Communication Degree |
(36 credits) |
|
Department Core Requirements |
(12 s.h.) |
|
|
|
|
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
2000+ |
Writing Intensive course |
3 |
WI |
STRC |
2000+ |
Three courses at 2000-level or above |
9 |
|
STRC |
3000+ |
Advanced writing intensive course |
3 |
WI |
STRC |
3000+ |
Three courses at 3000-level or above |
9 |
|
Total credits required for the general sequence (includes department core courses) |
36 |
|
Organizational Leadership Concentration
The concentration in Organizational Leadership provides students with a thorough grounding in organizational and small-group communication. Students' coursework in these areas will incorporate a special focus on both the theories and skills needed for the creation and maintenance of fruitful leader-follower relationships.
Organizational Leadership Concentration |
(36 credits) |
|
Department Core Requirements |
(12 s.h.) |
|
Concentration Core Requirements |
(15 s.h.) |
|
|
|
|
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
2661 |
Introduction to Organizational Communication |
3 |
|
STRC |
2662 |
Leading Groups and Team Building |
3 |
|
STRC |
3663 |
Research Methods (Prereq: STRC 2661) |
3 |
|
STRC |
4696 |
Diverse Communication and Leadership (capstone, prerequisite: STRC 3663) |
3 |
WI |
STRC |
4774 |
Communicating Organizational Change (Prereq: STRC 2661) |
3 |
|
|
|
|
|
|
Organizational Leadership Concentration Electives |
(9 s.h.) |
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
Select three courses from the following, 1 of which must be WI: |
|
|
STRC |
2296 |
Rhetoric of Social Movements |
3 |
WI |
STRC |
2496 |
News Writing and Media Relations |
3 |
WI |
STRC |
2552 |
Introduction to Public Relations |
3 |
|
STRC |
2671 |
Leading Mediated Groups & Organizations |
3 |
|
STRC |
2672 |
Global Communication & Leadership |
3 |
|
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
3 |
WI |
STRC |
3670 |
Special Topics in Organizational Leadership |
3 |
|
STRC |
3685 |
Internship in Organizational Leadership (Prereq: see http://smc.temple.edu/strc/internships/) |
3 |
|
STRC |
3801 |
Intercultural Communication |
3 |
|
STRC |
4670 |
Special Topics in Organizational Leadership |
3 |
|
STRC |
4775 |
Health Communication |
3 |
|
STRC |
4879 |
Collaborative Advocacy |
3 |
|
|
|
|
Ideas for electives outside the department: |
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
AOD |
1166 |
Interpersonal Communication Through the Life Span |
3 |
|
AOD |
2214 |
Conflict & Communication |
3 |
|
American Studies |
1042 |
Work in America |
3 |
|
History |
3811 |
World Economy Since 1945 |
3 |
|
Human Resource Management |
2501 |
Introduction to Human Resource Management |
3 |
|
Management Information Systems |
2101 |
Information Systems in Organizations |
3 |
|
Philosophy |
1001 |
Philosophical Challenges to the Individual |
3 |
|
Political Science |
3155 |
Business & Public Policy |
3 |
|
Psychology |
2402 |
Foundations of Industrial & Organizational Psychology |
3 |
|
Rhetoric and Public Advocacy Concentration
The Rhetoric and Public Advocacy Concentration provides students with theory and practice in social influence. Students learn theories of advocacy in a variety of settings, gain experience in critical analysis of persuasive messages, and develop skills in creating strategic communications.
Rhetoric and Public Advocacy Concentration |
(36 credits) |
|
Department Core Requirements |
(12 s.h.) |
|
Concentration Core Requirements |
(18 s.h.) |
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
2221 |
Public Advocacy (Prereq: STRC 1111; STRC 2111 which may be taken prior to or concurrently) |
3 |
|
STRC |
2296 |
Rhetoric of Social Movements (Prereq: STRC 2221) |
3 |
WI |
STRC |
3333 |
Rhetorical Theory (Prereq: STRC 2221) |
3 |
|
STRC |
3336 |
Argumentation (Prereq: STRC 2221) |
3 |
|
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
3 |
WI |
STRC |
4839 |
Seminar in Rhetoric and Public Advocacy (capstone)
(Prereq: Must complete 12 credits in concentration) |
3 |
|
|
|
|
|
|
Elective Courses in Rhetoric and Public Advocacy Concentrations |
(6 s.h.) |
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
Choose two courses from the following: |
|
|
STRC |
3234 |
Speech Writing |
3 |
|
STRC |
3236 |
Rhetoric and Identity (Prereq: STRC 2221) |
3 |
|
STRC |
3323 |
Rhetoric and Political Culture |
3 |
|
STRC |
2552 |
Introduction to Public Relations |
3 |
|
STRC |
2661 |
Introduction to Organizational Communication |
3 |
|
STRC |
2662 |
Leading Groups and Team Building |
3 |
|
STRC |
2440 |
Special Topics in Public Relations |
3 |
|
STRC |
3440 |
Special Topics in Public Relations |
3 |
|
STRC |
3801 |
Intercultural Communication |
3 |
|
STRC |
4440 |
Special Topics in Public Relations |
3 |
|
|
|
|
Special Topics, Independent Study, and Internships |
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
3220 |
Special Topics in Public Communication (Prereq: STRC 3220) |
3 |
|
STRC |
3282 |
Independent Study in Public Communication |
1-4 |
|
STRC |
3382 |
Independent Study in Public Communication (Prereq: STRC 2221) |
1-3 |
|
STRC |
3385 |
Internship in Public Communication (Prereq: see http://smc.temple.edu/strc/internships/) |
3 |
|
STRC |
4220 |
Special Topics in Public Communication (Prereq: STRC 2221) |
3 |
|
|
|
|
|
|
Ideas for electives outside the department: |
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
AOD |
2214 |
Conflict & Communication |
3 |
|
English |
2012 |
Literature & Criticism |
3 |
|
English |
3811 |
Theories of Language & Literacy |
3 |
|
Human Resource Management |
3501 |
Power, Influence, & Negotiation |
3 |
|
Philosophy |
1062 |
Morality & the Law |
3 |
|
Political Science |
2103 |
U.S. Public Policy Making |
3 |
|
Political Science |
3151 |
Public Policy Analysis |
3 |
|
Public Relations Concentration
Public Relations is about using communication techniques to influence behavior and attitudes. The concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completion of 36 semester hours in the major.
Public Relations Concentration |
(36 credits) |
|
Department Core Requirements |
(12 s.h.) |
|
Concentration Core Requirements |
(18 s.h.) |
|
|
|
|
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
2496*+ |
News Writing & Media Relations |
3 |
WI |
STRC |
2551** |
Media Information Gathering & Evaluation |
3 |
|
STRC |
2552 |
Introduction to Public Relations |
3 |
|
STRC |
3543 |
Fundamentals of Public Relations Writing |
3 |
|
STRC |
3596 |
Advanced Public Relations Writing |
3 |
WI |
STRC |
4859 |
Public Relations Management & Case Problems (capstone) |
3 |
|
|
|
|
|
|
*Required course for all PR majors. Prerequisite for STRC 2551, 2552, 3543, 3596, and 4859.
**Students in the PR concentration are strongly urged to take 2552 before taking 2551. |
+May take STRC 2496 concurrently with either STRC 2551 and 2552 (but not both) with special permission. |
|
|
|
|
|
Required Courses in other Strategic Communication Concentrations: |
(6 s.h.) |
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
Select one course from the following: |
|
|
STRC |
2661 |
Introduction to Organizational Communication |
3 |
|
STRC |
2662 |
Leading Groups and Team Building |
3 |
|
STRC |
2672 |
Global Communication & Leadership |
3 |
|
STRC |
3801 |
Intercultural Communication |
3 |
|
STRC |
4774 |
Communicating Organizational Change (Prereq: STRC 2661) |
3 |
|
|
|
|
|
|
|
|
|
|
|
Select one course from the following: |
|
|
STRC |
3336 |
Argumentation (Prereq: STRC 2221) |
3 |
|
STRC |
2296 |
Rhetoric of Social Movements (Prereq: STRC 2221) |
3 |
WI |
STRC |
3323 |
Rhetoric and Political Culture |
3 |
|
STRC |
3333 |
Rhetorical Theory (Prereq: STRC 2221) |
3 |
|
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
3 |
WI |
|
|
|
|
|
Special Topics, Independent Study, and Internships: |
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
2440 |
Special Topics in Public Relations |
3 |
|
STRC |
3440 |
Special Topics in Public Relations |
3 |
|
STRC |
4440 |
Special Topics in Public Relations |
3 |
|
STRC |
3483 |
Directed Readings in Public Relations |
3 |
|
STRC |
3582 |
Independent Study in Public Relations |
1-3 |
|
STRC |
3585 |
Internship in Public Relations |
3 |
|
|
|
|
Ideas for electives outside the department: |
|
|
Subject |
Course # |
Course Title |
Hours |
Attribute |
Journalism |
3101 |
Journalism & the Law |
3 |
|
Marketing |
2101 |
Marketing Management |
3 |
|
Political Science |
1101 |
The American Political System |
3 |
|
Psychology |
1061 |
Psychology as a Social Science |
3 |
IN |
Requirements for a Minor in Leadership
The Leadership Minor consists of six courses (18 s.h.) to provide students in other programs at Temple University the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team, and individual levels.
The mission of the Leadership Minor is to help students to understand that leadership is a communication and relational process, not a position. Viewed in this way, leadership requires responsible, thoughtful reflection and action from all levels of society, not just those in positions. This approach requires competencies in self-awareness, team skills, ethical decision-making, as well as the ability to generate a vision and lead with, through, and for others to bring about positive change.
Minor in Leadership Requirements |
|
Subject |
Course # |
Course Title |
Hours |
STRC |
1111 |
Public Speaking |
3 |
STRC |
1112 |
Communicating Leadership |
3 |
STRC |
2661 |
Introduction to Organizational Communication |
3 |
STRC |
2672
or
4696 |
Global Communication and Leadership
or
Diverse Communication and Leadership |
3 |
STRC |
2662 |
Leading Groups and Team Building |
3 |
STRC |
4879
or
4670 |
Collaborative Advocacy
or
Special Topics in Organizational Leadership |
3 |
Total credits required for the minor in Leadership: |
18 |
Suggested Semester By Semester Plans
Please note that these are suggested academic plans. Depending on your situation, your academic plan may look different.
Bachelor of Arts in Strategic Communication (General Sequence)
Requirements for New Students starting in the 2012-2013 Academic Year
Year 1 - Fall |
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
1112 |
Communicating Leadership |
3 |
|
English |
0802, 0812 or 0902 |
Analytical Reading & Writing |
4 |
GW |
GenEd |
08xx or 09xx |
Quantitative Literacy |
4 |
GQ |
GenEd |
08xx or 09xx |
Human Behavior |
3 |
GB |
COMM |
1001 |
Freshman Seminar |
1 |
|
Semester Total |
|
15 |
|
|
Year 1 - Spring |
STRC |
1111 |
Public Speaking |
3 |
|
Intellectual Heritage |
0851 or 0951 |
Mosaic: Humanities Seminar I |
3 |
GY |
GenEd |
08xx or 09xx |
Arts |
3-4 |
GA |
GenEd |
08xx or 09xx |
World Society |
3 |
GG |
GenEd |
08xx or 09xx |
U.S. Society |
3 |
GU |
Semester Total |
|
15-16 |
|
|
Year 2 - Fall |
STRC |
2000+ |
One 2000+ STRC Course |
3 |
|
STRC |
2000+ |
One 2000+ WI STRC Course |
3 |
WI |
Intellectual Heritage |
0852 or 0952 |
Mosaic: Humanities Seminar II |
3 |
GZ |
GenEd |
08xx or 09xx |
Science & Technology I |
3 |
GS |
GenEd |
08xx or 09xx |
Race & Diversity |
3 |
GD |
Semester Total |
|
15 |
|
|
Year 2 - Spring |
STRC |
2111 |
Introduction to Communication Theory |
3 |
|
STRC |
2000+ |
One 2000+ STRC Course |
3 |
|
GenEd |
08xx or 09xx |
Science & Technology II |
3 |
GS |
Electives |
|
Electives |
6 |
|
Semester Total |
|
15 |
|
|
Year 3 - Fall |
STRC |
2112 |
Strategies & Tactics of Persuasion |
3 |
|
STRC |
2000+ |
One 2000+ STRC Course |
3 |
|
Electives |
|
Electives |
10 |
|
Semester Total |
|
16 |
|
|
Year 3 - Spring |
STRC |
3000+ |
One 3000+ WI STRC Course |
3 |
WI |
STRC |
3000+ |
One 3000+ STRC Course |
3 |
|
Electives |
|
Electives |
10 |
|
Semester Total |
|
16 |
|
|
Year 4 - Fall |
STRC |
3000+ |
One 3000+ STRC Course |
3 |
|
Electives |
|
Electives |
13 |
|
Semester Total |
|
16 |
|
|
Year 4 - Spring |
STRC |
3000+ |
One 3000+ STRC Course |
3 |
|
Electives |
|
Electives |
13 |
|
Semester Total |
|
16 |
|
|
|
|
|
|
Total Hours for B.A. / General Sequence: |
124 (minimum) |
Bachelor of Arts in Strategic Communication (Organizational Leadership)
Requirements for New Students starting in the 2012-2013 Academic Year
Year 1 - Fall |
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
1112 |
Communicating Leadership |
3 |
|
English |
0802, 0812 or 0902 |
Analytical Reading & Writing |
4 |
GW |
GenEd |
08xx or 09xx |
Quantitative Literacy |
4 |
GQ |
GenEd |
08xx or 09xx |
Human Behavior |
3 |
GB |
COMM |
1001 |
Freshman Seminar |
1 |
|
Semester Total |
|
15 |
|
|
Year 1 - Spring |
STRC |
1111 |
Public Speaking |
3 |
|
Intellectual Heritage |
0851 or 0951 |
Mosaic: Humanities Seminar I |
3 |
GY |
GenEd |
08xx or 09xx |
Arts |
3-4 |
GA |
GenEd |
08xx or 09xx |
World Society |
3 |
GG |
GenEd |
08xx or 09xx |
U.S. Society |
3 |
GU |
Semester Total |
|
15-16 |
|
|
Year 2 - Fall |
STRC |
2661 |
Introduction to Organizational Communication |
3 |
|
Electives |
|
Electives |
3 |
|
Intellectual Heritage |
0852 or 0952 |
Mosaic: Humanities Seminar II |
3 |
GZ |
GenEd |
08xx or 09xx |
Science & Technology I |
3 |
GS |
GenEd |
08xx or 09xx |
Race & Diversity |
3 |
GD |
Semester Total |
|
15 |
|
|
Year 2 - Spring |
STRC |
2111 |
Introduction to Communication Theory |
3 |
|
STRC |
2662 |
Leading Groups and Team Building |
3 |
|
GenEd |
08xx or 09xx |
Science & Technology II |
3 |
GS |
Electives |
|
Electives |
6 |
|
Semester Total |
|
15 |
|
|
Year 3 - Fall |
STRC |
2112 |
Strategies & Tactics of Persuasion |
3 |
|
STRC |
3663 |
Research Methods |
3 |
|
Electives |
|
Electives |
10 |
|
Semester Total |
|
16 |
|
|
Year 3 - Spring |
Electives |
|
Electives |
10 |
|
Select one of the following WI courses: |
3 |
|
STRC |
2296 |
Rhetoric of Social Movements |
|
WI |
STRC |
2496 |
News Writing and Media Relations |
|
WI |
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
|
WI |
Select one of the following courses: |
3 |
|
STRC |
2552 |
Introduction to Public Relations |
|
|
STRC |
2671 |
Leading Mediated Groups and Organizations |
|
|
STRC |
2672 |
Global Communication and Leadership |
|
|
STRC |
3670 |
Special Topics in Organizational Leadership |
|
|
STRC |
3685 |
Internship in Organizational Leadership |
|
|
STRC |
3801 |
Intercultural Communication |
|
|
STRC |
4670 |
Special Topics in Organizational Leadership |
|
|
STRC |
4775 |
Health Communication |
|
|
STRC |
4879 |
Collaborative Advocacy |
|
|
Semester Total |
|
16 |
|
|
Year 4 - Fall |
STRC |
4696 |
Diverse Communication and Leadership (Prereq: STRC 3663) |
3 |
WI |
Electives |
|
Electives |
10 |
|
Select one of the following courses: |
3 |
|
STRC |
2296 |
Rhetoric of Social Movements |
|
WI |
STRC |
2496 |
News Writing and Media Relations |
|
WI |
STRC |
2552 |
Introduction to Public Relations |
|
|
STRC |
2671 |
Leading Mediated Groups and Organizations |
|
|
STRC |
2672 |
Global Communication and Leadership |
|
|
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
|
WI |
STRC |
3670 |
Special Topics in Organizational Leadership |
|
|
STRC |
3685 |
Internship in Organizational Leadership |
|
|
STRC |
3801 |
Intercultural Communication |
|
|
STRC |
4670 |
Special Topics in Organizational Leadership |
|
|
STRC |
4775 |
Health Communication |
|
|
STRC |
4879 |
Collaborative Advocacy |
|
|
Semester Total |
|
16 |
|
|
Year 4 - Spring |
STRC |
4774 |
Communicating Organizational Change (Prereq: STRC 2661) |
3 |
|
Electives |
|
Electives |
13 |
|
Semester Total |
|
16 |
|
|
|
|
|
|
Total Hours for B.A. / Organizational Leadership Concentration: |
124 (minimum) |
Bachelor of Arts in Strategic Communication (Rhetoric and Public Advocacy)
Requirements for New Students starting in the 2012-2013 Academic Year
Year 1 - Fall |
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
1112 |
Communicating Leadership |
3 |
|
English |
0802, 0812 or 0902 |
Analytical Reading & Writing |
4 |
GW |
GenEd |
08xx or 09xx |
Quantitative Literacy |
4 |
GQ |
GenEd |
08xx or 09xx |
Human Behavior |
3 |
GB |
COMM |
1001 |
Freshman Seminar |
1 |
|
Semester Total |
|
15 |
|
|
Year 1 - Spring |
STRC |
1111 |
Public Speaking |
3 |
|
Intellectual Heritage |
0851 or 0951 |
Mosaic: Humanities Seminar I |
3 |
GY |
GenEd |
08xx or 09xx |
Arts |
3-4 |
GA |
GenEd |
08xx or 09xx |
World Society |
3 |
GG |
GenEd |
08xx or 09xx |
U.S. Society |
3 |
GU |
Semester Total |
|
15-16 |
|
|
Year 2 - Fall |
STRC |
2111 |
Introduction to Communication Theory |
3 |
|
STRC |
2221 |
Public Advocacy (Prereq: STRC1111;
STRC 2111, which may be taken prior to or concurrently) |
3 |
|
Intellectual Heritage |
0852 or 0952 |
Mosaic: Humanities Seminar II |
3 |
GZ |
GenEd |
08xx or 09xx |
Science & Technology I |
3 |
GS |
GenEd |
08xx or 09xx |
Race & Diversity |
3 |
GD |
Semester Total |
|
15 |
|
|
Year 2 - Spring |
STRC |
2296 |
Rhetoric of Social Movements (Prereq: STRC 2221) |
3 |
WI |
GenEd |
08xx or 09xx |
Science & Technology II |
3 |
GS |
Electives |
|
Electives |
6 |
|
Select one of the following courses: |
3 |
|
STRC |
2440 |
Special Topics in Public Relations |
|
|
STRC |
2552 |
Introduction to Public Relations |
|
|
STRC |
2661 |
Introduction to Organizational Communication |
|
|
STRC |
2662 |
Leading Groups and Team Building |
|
|
STRC |
3234 |
Speech Writing |
|
|
STRC |
3236 |
Rhetoric and Identity (Prereq: STRC 2221) |
|
|
STRC |
3323 |
Rhetoric and Political Culture |
|
|
STRC |
3440 |
Special Topics in Public Relations |
|
|
STRC |
3801 |
Intercultural Communication |
|
|
STRC |
4440 |
Special Topics in Public Relations |
|
|
Semester Total |
|
15 |
|
|
Year 3 - Fall |
STRC |
2112 |
Strategies & Tactics of Persuasion |
3 |
|
STRC |
3336 |
Argumentation (Prereq: STRC 2221) |
3 |
|
Electives |
|
Electives |
10 |
|
Semester Total |
|
16 |
|
|
Year 3 - Spring |
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
3 |
WI |
Electives |
|
Electives |
10 |
|
Select one of the following courses: |
3 |
|
STRC |
2440 |
Special Topics in Public Relations |
|
|
STRC |
2552 |
Introduction to Public Relations |
|
|
STRC |
2661 |
Introduction to Organizational Communication |
|
|
STRC |
2662 |
Leading Groups and Team Building |
|
|
STRC |
3234 |
Speech Writing |
|
|
STRC |
3236 |
Rhetoric and Identity (Prereq: STRC 2221) |
|
|
STRC |
3323 |
Rhetoric and Political Culture |
|
|
STRC |
3440 |
Special Topics in Public Relations |
|
|
STRC |
3801 |
Intercultural Communication |
|
|
STRC |
4440 |
Special Topics in Public Relations |
|
|
Semester Total |
|
16 |
|
|
Year 4 - Fall |
STRC |
3333 |
Rhetorical Theory (Fall Only) |
3 |
|
Electives |
|
Electives |
13 |
|
Semester Total |
|
16 |
|
|
Year 4 - Spring |
STRC |
4839 |
Seminar in Rhetoric and Public Advocacy (capstone)
(Prereq: Must complete 12 credits in concentration) |
3 |
|
Electives |
|
Electives |
13 |
|
Semester Total |
|
16 |
|
|
|
|
|
|
Total Hours for B.A. / Rhetoric and Public Advocacy Concentration: |
124 (minimum) |
Bachelor of Arts in Strategic Communication (Public Relations)
Requirements for New Students starting in the 2012-2013 Academic Year
Year 1 - Fall |
Subject |
Course # |
Course Title |
Hours |
Attribute |
STRC |
1112 |
Communicating Leadership |
3 |
|
English |
0802, 0812 or 0902 |
Analytical Reading & Writing |
4 |
GW |
GenEd |
08xx or 09xx |
Quantitative Literacy |
4 |
GQ |
GenEd |
08xx or 09xx |
Human Behavior |
3 |
GB |
COMM |
1001 |
Freshman Seminar |
1 |
|
Semester Total |
|
15 |
|
|
Year 1 - Spring |
STRC |
1111 |
Public Speaking |
3 |
|
Intellectual Heritage |
0851 or 0951 |
Mosaic: Humanities Seminar I |
3 |
GY |
GenEd |
08xx or 09xx |
Arts |
3-4 |
GA |
GenEd |
08xx or 09xx |
World Society |
3 |
GG |
GenEd |
08xx or 09xx |
U.S. Society |
3 |
GU |
Semester Total |
|
15-16 |
|
|
Year 2 - Fall |
STRC |
2496 |
News Writing & Media Relations |
3 |
WI |
STRC |
2552 |
Introduction to Public Relations |
3 |
|
Intellectual Heritage |
0852 or 0952 |
Mosaic: Humanities Seminar II |
3 |
GZ |
GenEd |
08xx or 09xx |
Science & Technology I |
3 |
GS |
GenEd |
08xx or 09xx |
Race & Diversity |
3 |
GD |
Semester Total |
|
15 |
|
|
Year 2 - Spring |
STRC |
2111 |
Introduction to Communication Theory |
3 |
|
STRC |
2551 |
Media Information Gathering & Evaluation |
3 |
|
GenEd |
08xx or 09xx |
Science & Technology II |
3 |
GS |
Electives |
|
Electives |
6 |
|
Semester Total |
|
15 |
|
|
Year 3 - Fall |
STRC |
2112 |
Strategies & Tactics of Persuasion |
3 |
|
STRC |
3543 |
Fundamentals of Public Relations Writing |
3 |
|
Electives |
|
Electives |
10 |
|
Semester Total |
|
16 |
|
|
Year 3 - Spring |
STRC |
3596 |
Advanced Public Relations Writing |
3 |
WI |
Electives |
|
Electives |
10 |
|
Select one of the following courses: |
3 |
|
STRC |
2661 |
Introduction to Organizational Communication |
|
|
STRC |
2662 |
Leading Groups and Team Building |
|
|
STRC |
2672 |
Global Communication & Leadership |
|
|
STRC |
3801 |
Intercultural Communication |
|
|
STRC |
4774 |
Communicating Organizational Change (Prereq: STRC 2661) |
|
|
Semester Total |
|
16 |
|
|
Year 4 - Fall |
STRC |
4859 |
Public Relations Management & Case Problems |
3 |
|
Electives |
|
Electives |
10 |
|
Select one of the following courses: |
3 |
|
STRC |
2296 |
Rhetoric of Social Movements (Prereq: STRC 2221) |
|
WI |
STRC |
3336 |
Argumentation (Prereq: STRC 2221) |
|
|
STRC |
3323 |
Rhetoric and Political Culture |
|
|
STRC |
3333 |
Rhetorical Theory (Prereq: STRC 2221) |
|
|
STRC |
3396 |
Rhetorical Criticism (Prereq: STRC 2221) |
|
WI |
Semester Total |
|
16 |
|
|
Year 4 - Spring |
Electives |
|
Electives |
16 |
|
Semester Total |
|
16 |
|
|
|
|
|
|
Total Hours for B.A. / Public Relations Concentration: |
124 (minimum) |
|