Advertising

Michael Maynard, Ph. D.
Director, Advertising Division
Mailing address: JPRA Department, Room 203 Annenberg Hall 011-00, Phila., PA 19122
Phone: 215-204-8360
E-mail: maynard@temple.edu

The Advertising Sequence aims to provide training to students who are interested in working in various areas of advertising, and specifically to those who plan to make a career in agency or corporate advertising. The sequence of courses and related subjects are designed to prepare students to undertake positions in advertising copywriting, research, or media planning.

1) Department foundation course (12 or 14 credits)

2) Sequence requirements: (12 credits)
JPRA 0226 Introduction to Advertising (3)
JPRA 0270 Advertising Copywriting (3)
JPRA 0327 Advertising Media Planning (3)
JPRA 0374 Advertising Campaigns (3) (CAPSTONE)

3) Two of the following: (6 credits)
JPRA 0271 Advertising Portfolio (3)
JPRA 0328 Marketing Media Products (3)
JPRA 0377 Advertising Account Management (3)
JPRA 0389 Advertising Internship (1-3)
JPRA 0392 Creative Services Workshop (3)

4) Two of the following (6 credits)
JPRA 060 Introduction to Visual Communication (3)
JPRA 0221 Public Relations Principles and Problems (3)
JPRA 0333 Short Story Writing (3)
JPRA 0335 History of Journalism (3)
JPRA 0378 Mass Media Research (3)
JPRA 0385 Theories of Communication (3)

Minimum JPRA/FMA/BTMM credit hours: 36
Maximum JPRA/FMA/BTMM credit hours: 46