Marketing

Richard Lancioni, Department Chair
Office: SP 344
(215) 204-8885
Richard.Lancioni@temple.edu
http://www.sbm.temple.edu/~rlancion/

Marketing is one of the most important business areas in the economy. Companies of all sizes must develop effective marketing strategies to reach the customers who will buy their products and services. To develop a successful marketing strategy an individual must understand how to develop new products, create effective promotional programs, price the products, and distribute them to customers in domestic and foreign markets. The goals of the marketing curriculum are to enable students to develop occupationally viable skills and to pursue careers in marketing.

Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. Class projects are sometimes conducted in cooperation with business and government organizations.
Marketing majors have career choices in several fields including:

· Advertising and advertising management
· Sales and sales management
· International Marketing
· Marketing Research
· Marketing Management
· Distribution and supply chain management
· Careers in local, state, and federal governments,
· Non-profit organizations such as hospitals and universities
· Direct marketing
· Public relations
· Customer service
· Wholesaling

Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing, hosts regular meetings, and career development programs. The American Marketing Association is open to all majors. For more information, please contact Dr. Hope Schau at hope.schau@temple.edu (215-204-6237).

SUMMARY OF REQUIREMENTS

Students must attain an overall GPA of 2.75 or higher to become a Marketing major, and must maintain a 2.75 GPA overall and in the major to graduate as a Marketing major. Students pursuing the Marketing major will be evaluated at 45 semester hours and every semester thereafter, to determine their eligibility to remain in the major.

REQUIREMENTS OF MAJOR