E-Marketing

Richard Lancioni, Chair
Office: SP 344
(215) 204-8885
Richard.Lancioni@temple.edu
http://www.sbm.temple.edu/~rlancion/

Michael F. Smith, Undergraduate Faculty Advisor
Office: Speakman 356
(215) 204-1682
msmith@sbm.temple.edu
http://www.sbm.temple.edu/~msmith

In light of the exponential growth of eCommerce in the business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business sectors, The Fox School of Business and Management has approved a new major in the BBA program in the area of electronic marketing called eMarketing. The purpose of this major is to provide students with a unique program of study, which provides a solid background in the tools and functional areas necessary to succeed in a 21st century era which places increasing emphasis on integrating technology with business management.

E-Marketing majors have career choices in several fields including:
· Promotion (Internet and web site management, Direct Marketing, Advertising, Special Promotions)
· Technology integration in Marketing Management
· Sales and Sales Management
· International Marketing
· Marketing Research
· Supply Chain Management
· Retailing Management
· Careers in local, state, and federal governments, and
· Non-profit organizations such as hospitals and universities.

E-Marketing majors are encouraged to become involved in the American Marketing Association. This student professional organization offers students the opportunity to meet business leaders in marketing, hosts regular meetings, and career development programs. The American Marketing Association is open to all E-Marketing majors. For more information, please contact Dr. Hope Schau at hope.schau@temple.edu, (215-204-6237) or Dr. Michael Smith at michael.smith@temple.edu, (215-204-1682).

SUMMARY OF REQUIREMENTS

Students must attain an overall GPA of 3.0 or higher to become an e-Marketing major, and must maintain a 3.0 GPA overall and in the major to graduate as an e-Marketing major. Students pursuing the e-Marketing major will be evaluated at 45 semester hours and every semester thereafter, to determine their eligibility to remain in the major.

REQUIREMENTS OF MAJOR