The theory and practice of marketing strategy and competitive decision-making. Topics include environmental analysis; targeting and positioning; marketing tactics and programs; and implementation and control. Note: You must complete the 400-level M.B.A./M.S. core courses before taking any 500-level courses.

This course is designed to provide students with an understanding of how firms develop marketing strategies to create and manage the creation of meaningful offers that are valued by consumers for the purpose of developing and maintaining customer relationships. Initially, we will address the evolution of market systems at the macroeconomic level and the role that marketing plays in bridging the gap between the production and consumption sectors of the economy. Subsequently, we will explore how firms develop strategies to create customer value through product management, pricing, marketing channels, supply chain management, customer relationship management and communications directed to buyers and also develop an understanding of how buyers acquire, consume and dispose of these goods and services.

Use of concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies.

Marketing communications as part of a firm's marketing mix. Dissemination of information is considered through advertising and other forms of communicating demand-influencing ideas.

Basic approaches to planning, collecting, analyzing, and communicating information from the marketplace.Techniques and applications for specific marketing areas.

Capstone course in marketing emphasizing strategic aspects of decision making in a marketing environment. Decision theory and quantitative methods illustrated in considering alternatives when formulating strategic plans. Case studies used.

Identifying and analyzing worldwide marketing opportunities, and generating strategies for capitalizing on them. Impact of environmental differences on marketing strategies and customer response.

Examines the multiple environmental influences on marketing internationally. Covers global companies and trading patterns; identification and analysis of worldwide marketing opportunities; comparative marketing systems; global marketing research; global strategic market planning; product, pricing, distribution and promotion strategies in global markets; global logistics; export trade mechanics. Note: Enrollment is limited to students in the International MBA program.

The main focus is on understanding the marketing implications of E-Commerce, not on learning HTML or JavaScript. It looks at E-Commerce from a manager's viewpoint, noting how Internet marketing differs from traditional marketing, and what this means for traditional concepts like marketing mix, gaining customer loyalty, and making profits. Issues such as E-business models, Internet advertising and pricing, and the current state of affairs with respect to B2B auctions and supply chains will also be touched upon in the sessions. Course involves written case assignments and completion of a group project.

This course integrates material from the previous courses in the MBA/MS program and is only available to MBA/MS students. Understanding new models of supply chain logistics and electronic channels as contrasted with traditional channels for creating value for ultimate consumers and end users. Topics include: back-end fulfillment strategies, productivity, customer service, Internet warehousing and transportation systems, order processing, transactions costs efficiency, the role of infomediaries and interorganizational relationships, the role of order processing and on-line ordering, the use of the internet in customer service, and the role of the internet in the development of procurement strategies, customer oriented shipping tracing and tracking, claims processing and settlement, the management of reverse logistics channels and materials handling.

This course integrates material from the previous courses in the MBA/MS program and is only available to MBA/MS students. Use of concepts from the behavioral sciences for identifying eBusiness market segments, predicting customer response to marketing strategies in web mediated environments, communications strategies for disseminating information and developing pricing strategies with emphasis on customer acquisition, relationship management and retention.

The principal focus of this course will be on understanding the marketing implications of E-Commerce. In other words, this course is not so much about learning HTML or Javascript but looking at E-Commerce from a manager's viewpoint. Students enrolled in this course will learn about how Internet marketing is different from traditional marketing, as well as what this means for traditional concepts like marketing mix, gaining customer loyalty, and making profits. Issues such as E-business models, Internet advertising and pricing, and current state of affairs with respect to B2B auctions and Internet law will also be touched upon in the sessions.

Understanding new models of supply chain logistics and electronic channels as contrasted with traditional channels for creating value for ultimate consumers and end users. Topics include: back-end fulfillment strategies, productivity, customer service, Internet warehousing and transportation systems, order processing, transactions costs efficiency, the role of infomediaries and interorganizational relationships, the use of the internet in customer service, and the role of the internet in the development of

procurement strategies, customer oriented shipping tracing and tracking, claims processing and settlement, the management of reverse logistics channels, and in materials handling.

MKT 575. Product Management

Provides a comprehensive overview of the business,cultural, social and economic influences that affect management decision-making in Asian firms. Encompasses classroom instruction, discussion of Asian business practices and visits by leading business and government officials, as well as field visits to leading company production facilities and processing centers. Analyze and discuss field experiences. (Note: The Japanese experience provides exposure to major cultural sites in and around Tokyo). Enrollment limited to students in the International MBA program.

Study strategic aspects of marketing decision making.Analyze marketing management practices and organization and decision processes. Case studies are used to illustrate segmentation, product pricing, promotion, distribution strategies, and implementation. Note: Enrollment limited to students in the Executive MBA program.

Supervised individual reading and research projects.

Supervised individual reading and research projects.

Supervised individual reading and research projects.

Supervised individual reading and research projects.