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School of Tourism and Hospitality Management 104 Pearson Hall Graduate Programs: Graduate Faculty Sport
& Recreation Tourism
& Hospitality |
Course Descriptions -Tourism and Hospitality Management 507. Research and Quantitative Methods. (3 s.h.) Equips the student with an understanding of the process of pure and applied research and the scientific method, including an introduction to statistics and computer applications. Prepares the student to analyze critically the scientific literature of sport, recreation, and leisure. The course will address the major ways of conceptualizing and designing research, and acquiring, interpreting, and disseminating data. The course will focus on applied research, with the expectation that the students will learn the practical application of research uses in the professional setting. 521. Management in the Tourism and Hospitality Industry. (3 s.h) Origins and evolution of the contemporary tourism and hospitality industry will be examined. Survey of all sectors, segments, and disciplines of the tourism and hospitality industries, along with implications for the manager. Human resource administration will be a major component. 522. Legal Issues in the Tourism and Hospitality Industry. (3 s.h) Legal implications of civil laws, areas of tort and contract will be discussed, along with the law and legal relationships that exist in the business context. Hospitality law, especially when dealing with customers and business contracts, will be the main focus. 523. Financial Management in the Tourism and Hospitality Industry. (3 s.h) An analysis of managerial accounting and financial management as they are practiced in the tourism and hospitality industry, along with management strategies for financing ventures and expansion. Topics include hospitality-accounting systems and internal control, financial-statement analysis and interpretation, operational analysis, cost behavior, budgeting and forecasting, pricing and feasibility analysis. Computer applications will be highlighted. 524. Quality Customer Service in Tourism and Hospitality. (3 s.h) The objective of this course is to improve the understanding of management in the service sector and to identify quality customer service. The service revolution, the competitive edge, service strategies, and service evaluation will be discussed. Customer diversity related to providing high quality service will be emphasized. 529. Marketing in the Tourism and Hospitality Industry. (3 s.h) An overview of the discipline of service marketing as it relates to the tourism and hospitality industry. Topics include marketing strategies for service firms, and the reformulation of traditional marketing principles from consumer and industrial goods marketing. Special emphasis will be placed on the diversity of customers and the marketing approaches used based on cultural backgrounds. 541. Commercial Recreation Management. (3 s.h.) Dynamics of private business ventures, including an in-depth examination of commercial enterprises as profit-making businesses. Survey of commercial recreation components will be included, along with strategies and operations management. 542. Conference, Meeting, and Special Events Management. (3 s.h.) Framework for planning conferences, expositions, and special events will be discussed along with a broad overview of the industry. Special focus on current trends and technology. Divided into two segments, with conference and meeting planning discussed in the first half of the semester and special events planning discussed in the second half of the semester. Current technology included. 543. Food and Beverage Management. (3 s.h.) Designed for students whose backgrounds have not exposed them to food and beverage operations. Overview of commercial and institutional food service. Details about the process of providing food and beverage, including design, pricing, distribution, and quality will be included. Computer applications in menu design and production will be incorporated. 544. The Gaming Industry. (3 s.h.) Develop an understanding of the gaming industry. Examine the evolution of gaming to provide students with the background necessary to understand the potential that exists in the gaming industry today. Management considerations for casino management within a casino hotel. 545. Hotel Management. (3 s.h.) Strategic management in hotel operations for the experienced hotel manager who desires greater insight into issues currently influencing the industry. Focuses on the dramatic changes hotel managers have experienced over the last decade, along with implementation strategies for trends in management techniques. Hotel computer technology and applications highlighted. 546. International Tourism. (3 s.h.) Importance and development of international tourism market discussed, along with the planning and development of an international tourism destination. Cultural tourism and ecotourism included. 547. Resort Management. (3 s.h.) Emphasis is on the management and operations in the resort setting. Promotion of the resort and its sub-components, the design of facilities, services provided, and guest entertainment will be highlighted as related to both the business and leisure travelers. 548. Tourism Economics (3 s.h.) In-depth study of the asset theory of tourism, cost-benefit analysis, tax policy impacts, and other economical aspects of tourism. Examine various research efforts designed as feasibility or marketing efforts aimed at tourism economics. 549. Tourism Planning and Policy Making. (3 s.h.) In-depth discussion and analysis of tourism destination planning and components of a tourism development plan. Included will be the importance, procedures, and strategies for policy making. Sociological impacts of tourism will be included, such as socio-cultural tourism and social carrying capacity. Exposure to Philadelphia's cultural arena will be examined. 566. Graduate Internship. (3 s.h.) Field placement with emphasis on acquisition and application of practical skills. One hundred and eighty contact hours will take place in an agency, under supervision of both the University internship coordinator and the agency-designated supervisor. 959. Master's Project. (3 s.h.) Sessions scheduled by arrangement with the master's project adviser. Limited to those who plan to earn the master's degree by completing a project. 960. Master's Thesis. (3 s.h.) Sessions scheduled by arrangement with the master's thesis adviser. Limited to those who plan to complete the master's degree by writing a thesis. 962. Master's Continuing Research. (1 s.h.) Prerequisite: Completion of all other course requirements for the master's degree program. For master's candidates in the final stages of their program. Taken by arrangement with School adviser/coordinator. Satisfies continuous registration requirement in the final semester. |