Strategic and Organizational Communication
8101. Communication Management
Research Methods (3 s.h.)
Types and methods of research applied in communication settings, including market research, surveys, interviews, content analysis, focus groups, audience analysis, and campaign testing.
Note: Core course.
8102. Legal Issues in Communication Management (3 s.h.)
Grounding in legal issues that bear on communication: governmental regulation of speech; deceptive advertising; product liability class action; defamation and commercial speech; publicity and privacy; trademarks, patents, trade secrets, and copyrights; obscenity and indecency; journalistic privilege, free press, fair trial, and access to information.
Note: Core Course.
Classical and contemporary theories of management and communication and their implications for communication management. This course addresses topics such as organizational culture and identification, organizational change, and power/control in organizations.
Note: Core course.
8104. Leadership in Communication
Management (3 s.h.)
This course examines the communication dimension of leadership, reviewing theories of leadership and identifying communication-related theories and principles central to the leadership function. Topics covered include team versus organizational leadership, ethical leadership, and crisis leadership.
Note: Core course.
This course examines a wide range of issues and crises, including natural and man-made disasters, defective products, executive malfeasance, and activism. It focuses on managing issues before they become crises, mediating conflict with various publics, putting together a crisis plan, dealing with the unexpected during a crisis, and rectifying long-term effects of crises.
Designed to cover nonprofits, private companies and government entities, this course examines the structure of the capital markets, the legal and regulatory climate, and the tactics of financial communications, including annual reports, shareholder meetings, and investor relations web sites.
This course examines the government relations and lobbying functions within non-profit and publicly traded organizations, including corporations, special interest groups, and other organizations. It covers the history of lobbying, different types of lobbying and lobbyists, the role of lobbying within a democratic government, and building a career in government relations. This is a hands-on course; student projects include lobbying a state or federal issue.
This multidisciplinary course examines how communication is practiced in different nations and regions of the world, and how best to reach culturally and politically diverse publics. It uses a case study approach and draws from international public relations, integrated marketing communication, social marketing, development and participatory communication, public diplomacy, and international crisis response. Students specialize in a particular nation, culture, or region of their choice.
Communication professionals need to understand and reach audiences characterized by diverse qualities including race, socio-economic status, gender, religion, cultural background, region, and community. This speaker-driven, hands-on course introduces techniques to reach and influence diverse audiences; students design a communication campaign for a client group of their choice.
This seminar/practicum is designed to improve personal public speaking skills and writing for a client, including extemporaneous and manuscript speeches. It covers basic concepts in rhetorical theory, speech criticism, and public speaking. Students will analyze and critique a variety of speeches (business/corporate, political, and ceremonial); they will write and deliver speeches as individuals and as members of a speechwriting team.
This course examines elements of organizational (corporate and non-corporate) reputation; how to build, support, and maintain it through strategic communications; the value of reputation; threats to organizational reputation and how to respond to them. Through readings, speakers, and case studies, students will be able to plan, manage, and evaluate reputation and image programs across a variety of for-profit and not-for-profit organizations.
This course covers funding for both academic and non-profit projects, from both government and private sources. It teaches students how to research funding sources, target a proposal to funders' interests, budget a project, and write a proposal. During the course, each student will develop a complete proposal for submission to a specific funder.
Content and credit hours variable. Arranged each semester, please consult with the instructor.
Independent study. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed.
Includes internships. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed.