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Broadcasting, Telecommunications, and Mass Media

0400. Introduction to Communication Concepts   (4 s.h.)

Introduction to Broadcasting, Telecommunications and Mass Media study through an examination of core concepts, theories, and areas of study.

0411. Communication Research Methods   (4 s.h.)

The underlying philosophy and survey of research methods as tailored to media and telecommunications issues. Topics include market research, rating systems, polling, surveys, depth interviews, content analysis, focus groups, ethnography, and field and laboratory experiments.

0512. Quantitative Communication Research Methods   (4 s.h.)

Prerequisite: 400 & 411.

Study of parametric and non-parametric statistics and electronic data processing in the context of mass communication research problems, with an emphasis on multivariate analyses.

0520. Mass Communication Institutions   (4 s.h.)

Prerequisite: 400 & 411.

History and societal role of the mass media with an emphasis on the internal structure and workings of the mass-media industries and their interaction with government and the public.

0540. Communication Content and Behavior   (4 s.h.)

Prerequisite: 400 & 411.

Research and theory on mass media artifacts and their socializing functions, including study of content analysis, interviewing, observation, and experimental methods.

0560. Communication in Organizations   (4 s.h.)

Prerequisite: 400 and 411.

Review of theories of organizational structure, their relationship to broadcasting, mass media and telecommunications processes and current practices and underlying communication systems which support them.

0570. Graduate TV Production   (4 s.h.)

Prerequisite: permission of the instructor

Radio, television, and computer technologies to produce entertainment, corporate, and public-oriented programming for network, cable, schools, and other profit and non-profit organizations.

0571. Graduate Radio Workshop   (4 s.h.)

Prerequisite: permission of the instructor.

Students design and produce radio announcing and talk show projects.

0577. Television Production Workshop   (8 s.h.)

Prerequisite: permission of the instructor.

Development of weekly half hour television programs exploring Philadelphia with EFP. Focuses on meeting professional standards in content, form, and technical quality. Summer only.

0588. Introductory Topics in Broadcasting,Telecommunications, and Mass Media   (4 s.h.)

Special Topics

0589. Introductory Topics in Broadcasting,Telecommunications, and Mass Media   (4 s.h.)

Special Topics

0622. Communication Law   (4 s.h.)

Legal and philosophical study of government regulation of information transmission from 15th century to the present. Emphasis on legal descriptive research methods.

0623. History of Telecommunications   (4 s.h.)

Examination of the social, political, and technological history of electrical communications in the U.S., from forerunners of integrated services of digital and broadband networks.

0624. Communication Technology   (4 s.h.)

Technological trends in information transmission systems with consideration of their socioeconomic and policy implications.

0632. Comparative Systems   (4 s.h.)

Comparison of broadcasting, mass media, and telecommunications systems throughout the world in terms of types of control, content, purposes, and effects.

0633. Global Telecommunications   (4 s.h.)

Study of the economic policy and technology of the emerging global communication system. Specific issues include: trans-border data flow, international organizations, and issues of cultural and national sovereignty.

0646. Psychological Processing of Media   (4 s.h.)

Research and theory concerning the contemporary psychological significance of media. Topics include attention, memory, comprehension, emotional response, arousal, picture perception, unconscious processing, and person perception as they relate to traditional (radio, TV, print, film) and emerging (virtual reality, teleconferencing) media.

0647. Political Communication   (4 s.h.)

Prerequisite: 400, 411.

Covers political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media.

0653. Media Criticism   (4 s.h.)

Analysis of mass media events and performance with an emphasis on both theories of criticism as well as the applied, commercial aspects of criticism for newspapers, magazines, and television.

0657. Broadcast and Cable Management   (4 s.h.)

Marketing strategies for networks, stations and cable systems. Relationships with government, networks, employee groups, and ownership. Personnel policies and supervision, budgets and reports.

0688. Intermediate Topics in Broadcasting, Telecommunications and Mass Media   (4 s.h.)

Special Topics

0689. Intermediate Topics in Broadcasting,Telecommunications and Mass Media   (4 s.h.)

Special Topics

0731. Third World Mass Media   (4 s.h.)

Study of the ownership, control, and law of Third World media systems. Includes issues of imperialism, global culture, and development.

0735. Information Society   (4 s.h.)

Prerequisite: 400, 411.

Covers origins of the information society, information as a commodity, micro and macro-economics of information, globalization, identity and community online, privacy, security, intellectual property and new media, democracy online, how to think about the future.

0743. Mass Media and Children   (4 s.h.)

Influence of the media on children's development. Includes problems of studying socialization effects, media usage patterns, functions of the media, effects on family interaction, social class and race, political socialization, sexual behavior, consumer behavior, music and aggression.

0744. Public Information Campaigns   (4 s.h.)

Exploration of techniques and issues used in information campaigns regarding health, energy conservation, environmental protection, and other topics, and campaigns' effects on public knowledge and behavior. Students conduct an actual campaign on campus.

0750. Mass Media Message Systems   (4 s.h.)

Detailed sociological analysis of mass communication artifacts with publishable content-analytic research as the end product.

0764. Media for the Entrepreneur   (4 s.h.)

Principles of building one's own media business. Planning for a profit or non-profit media organization including market assessment, financing, and contracting.

0775. Cybermedia Workshop   (4 s.h.)

Hands-on development of content using new media forms. Students will be involved in the design, script, and production of one or more programs. Projects may include interactive programs, "edutainment" games, multimedia presentations, "Kiosk" information service appropriate for CD-ROM, online service, or broadband distribution to business, schools, or consumers.

0800 - 0889. Seminars in Communication   (4 s.h.)

Prerequisite: permission of instructor.

Seminars on various topics.

0945. Graduate Colloquium   (1 s.h.)

Current problems and opportunities in the field, discussions and presentations of current research, and lectures by senior scholars and students. Note: Required of Ph.D. students in Communications during their period of residency. Open to other advanced graduate students with permission. May be repeated.

0961. Internship   (1-4 s.h.)

Open only to 18 M.A. students with at least 28 semester hours completed. Students assigned as unpaid intern to compatible media and telecommunications industries and organizations. Enrollment limited to availability.

0991. Directed Readings in Communication   (1-4 s.h.)

Tutorial course. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed.

0992. Directed Projects in Communication   (1-8 s.h.)

Tutorial course. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed.

0993. M.A. Thesis/Project   (1-8 s.h.)