Courses
Tourism and Hospitality Management
These courses are also relevant to Sport and Recreation Administration.
0501. Administration of Sport
and Recreation (3 s.h.)
The course addresses the basic functions of management as they
pertain to the administration of sport, athletic, and recreational
programs. Management theory, principles, current issues, and
problem areas will be addressed as they apply to all levels
of programs and in all types of sponsorship: youth sports,
secondary school athletics, collegiate athletics, and professional
sports; public, private, voluntary, and commercial recreation
programs.
0502. Legal Issues in
Sport and Recreation (3 s.h.)
The course addresses the legal aspects of sport, recreation,
and leisure services, with a focus on tort liability, human
rights liability, criminal liability, and contractual liability.
Legal concepts of negligence, situations which give rise to
law suits, and principles of risk management will be covered.
Legal issues related to use of equipment, facility management,
and accommodation for special populations will also be addressed.
0503. Finance and Fund
Raising in Sport and Recreation (3
s.h.)
This is a two-part course that concentrates on (1) the importance
of fund raising in a variety of recreation and sport settings;
fund raising theories and principles with application to educational,
professional, and commercial recreation and sport settings,
and (2) an overview of financial management in sport and recreation.
Includes budgeting, purchasing, accounting, and financial modeling.
0504. Athletic Governance (3
s.h.)
The course addresses the various approaches to organizing and
governing sport and athletic programs from school sports to
professional sports, from individual conferences to international
organizations. Principles, issues, and problem areas associated
with the governance of individual athletic departments will
be addressed as well as the principles, issues, and problem
areas associated with athletic conferences, and national and
international governing bodies. Specific problems in relation
to the size, structure, and staff of athletic departments and
sport governing bodies will be analyzed.
0505. Facility Management (3
s.h.)
The principles of planning areas and facilities for sports,
recreation, and parks are explored. In addition to the design
and construction of specific sport and recreation facilities,
approaches to standards and regional planning will be discussed.
Problems and issues related to funding, maintenance, and use
of sport and recreation facilities will be analyzed. The course
will also include trends in facility design, construction,
and maintenance.
0507. Research and Quantitative
Methods (3 s.h.)
The course equips the student with an understanding of the
process of pure and applied research and the scientific method,
including an introduction to statistics and computer applications.
It prepares the student to analyze critically the scientific
literature of sport, recreation, tourism, hospitality, and
leisure. The course will address the major ways of conceptualizing
and designing research, and acquiring, interpreting, and disseminating
data. It will focus on applied research, with the expectation
that the students will learn the practical application of research
uses in the professional setting.
0508. Philosophy and
Ethics (3 s.h.)
The course will apply the traditional philosophical schools
of thought (Idealism, Realism, Pragmatism, and Naturalism)
to the philosophy of sport and recreation. In addition, Existentialism
and Humanism will be analyzed to determine the implications
for organizing sport and recreation programs. The course also
covers issues and problem areas associated with ethics, ethical
behavior, and ethical codes of sport and recreation professional
associations.
0509. Marketing and Public
Relations in Sport and Recreation (3
s.h.)
The marketing mix (promotions, public relations, sales, advertising,
operations, pricing) as applied to various recreation and sport
settings will be analyzed, as well as marketing segmentation
and targeting. The case study method will be employed. The
application of the principles of public relations to sport
and recreation will be included. Approaches to building a positive
public image for sport and recreation will be explored. Issues
and problem areas associated with marketing and public relations
will be analyzed.
0510. Graduate Seminar
in Sport and Recreation (3 s.h.)
Problems involving organizational patterns and administrative
functions essential to effective program organization will
be analyzed. There will be special emphasis on staffing, scheduling,
records, equipment, fund raising, equipment liability, and
plant facilities. Sessions with leaders and practitioners in
sport and administration will be included.
0519. Meeting, Conference,
and Event Management (3 s.h.)
Framework for planning conferences, expositions, and special
events will be discussed along with a broad overview of the
industry. Special focus on current trends and technology. Divided
into two segments, with conference and meeting planning discussed
in the first half of the semester and special events planning
discussed in the second half of the semester. Current technology
included.
0521. Management of Organizations
in Tourism and Hospitality (3 s.h.)
The origins and evolution of the contemporary tourism and hospitality
industry will be examined as related to the conceptual and
operational models of strategic planning. A survey of all sectors,
segments, and disciplines of the tourism and hospitality industries,
along with implications for the manager when dealing with strategy,
formulation, implementation, and control of organizations,
will be included. Resource administration will be a major component
of this course.
0523. Financial Management
in Tourism and Hospitality (3 s.h.)
The course will analyze managerial accounting and financial
management as they are practiced in the tourism and hospitality
industry, along with management strategies for financing ventures
and expansion. Topics will include hospitality accounting systems
and internal control, financial statement analysis and interpretation,
operational analysis, cost behavior, budgeting and forecasting,
pricing and feasibility analysis. Computer applications will
be highlighted.
0527. e-Business for
Tourism and Hospitality (3 s.h.)
This course will examine how and why electronic business and
the Internet have impacted the tourism, hospitality, and entertainment
industries. It will discuss the various business models that
are used, and highlight the successes and failures of those
models. Topics will include marketing, finance, strategy, and
globalization with special emphasis on information technology
and the dissemination of information.
0529. Marketing in Tourism
and Hospitality (3 s.h.)
This course overviews the discipline of marketing as it relates
to the tourism and hospitality industry. Important topics include
marketing concepts, service characteristics, marketing environment
and intelligence, marketing research, marketing mix, segmentation,
targeting, positioning, and destination marketing. Special
emphasis will be placed on the analysis of marketing environment
and the diversity of the marketing practices used by tourism/hospitality
marketers in today's global marketplace. The course is designed
for graduate students who want to pursue managerial positions
in marketing research in the tourism or hospitality industry.
[Basic college-level statistical knowledge is required.]
0531. e-Marketing and
Supply Chain Management for Tourism and Hospitality (3
s.h.)
Prerequisite: THM 529 Marketing in Tourism and Hospitality.
This advanced course in the information technology track is
designed to give students a detailed and comprehensive study
of electronic marketing for the tourism, hospitality, and entertainment
industries. Electronic supply chain management will also be
given special emphasis because of the critical importance that
timely and accurate supply and consumer information has on
the tourism, hospitality, and entertainment industries. Topics
will also include pricing, advertising, usability, design,
and measurement metrics.
0532. Management Information
Systems in Tourism and Hospitality (3
s.h.)
This class will examine the implication of information technology
on the tourism and hospitality business and how to manage information
technology resources within a company to maximize operation
efficiency and productivity. Students will learn to be information
technology professionals in the industry who can manage, develop,
and lead organizational information systems based on the integration
of core business concepts and ever-changing knowledge about
information and technology.
0533. Seminar for Information
Technology in Tourism and Hospitality (3
s.h.)
The final course in the information technology track is a case
studies course. We will be examining technology and dot-com
case studies in the tourism, hospitality, and entertainment
industries. The case study methodology will be covered so that
students can conduct and write case studies. For a final project,
each student will be writing a case study. It is intended that
those case studies may be expanded into a Master's Thesis or
Project that is required of students for degree completion.
0540. Legal Issues in
Tourism and Hospitality (3 s.h.)
Legal implications of civil laws, areas of tort and contract
will be discussed, along with the law and legal relationships
that exist in the business context. Hospitality law, especially
when dealing with customers and business contracts, will be
a major thread.
0541. Entrepreneurship
and Real Estate (3 s.h.)
The class will focus on real estate issues in hospitality operations,
and on the requirements and skills needed to become an entrepreneur
in hospitality. As such, the real estate portion will cover
general principles of real estate ownership and management,
but with a concentration on the unique aspects of hospitality
real estate development and financing. Project feasibility
analysis and sound underwriting criteria will be a major focus
of this section of the course. The entrepreneurship portion
of the course will focus on requirements of owning and operating
one's own business, including acquisition of capital, capital
sources, and preparation of a complete business plan for a
new venture.
0542. Service Management
in Tourism and Hospitality (3 s.h.)
The objective of this course is to improve the understanding
of management in the service sector and to identify quality
customer service. The service revolution, the competitive edge,
service strategies, and service evaluation will be discussed.
Customer diversity related to providing high quality service
will be emphasized.
0543. Consumer Behavior
in Tourism and Hospitality (3 s.h.)
This course provides an overview of current knowledge about
consumer behavior in the tourism/travel and hospitality businesses.
Basic behavioral science and specific research (both qualitative
and quantitative) tools used in marketing practice are covered.
Issues of consumer decision-making, behavioral determinants,
cultural influences, motivation, information search, and marketing
implications are addressed. The course format includes lecture/discussion,
student presentations, and a required term paper. The course
is designed for graduate students who want to pursue managerial
positions in consumer behavior/marketing research in the tourism
or hospitality industry. [Basic college-level statistical knowledge
is required.]
0544. The Gaming Industry (3
s.h.)
The objectives of this course are to develop an understanding
of the gaming industry. An examination of the evolution of
the gaming industry will be included to provide students with
the background necessary to understand the potential that exists
in the gaming industry today. Management considerations for
casino operations within a casino hotel will be covered.
0546. International Tourism (3
s.h.)
The importance and the development of an international tourism
market will be discussed, along with the planning and development
of an international tourism destination. Cultural tourism and
ecotourism will be included.
0547. Tourism Development (3
s.h.)
Based on the fundamental knowledge of tourism, this graduate
level tourism development course will focus on the current
issues facing the tourism industry that include impacts of
information and technology on tourism business, ecological
impacts of tourism business, diverse perspectives on tourism
decision making processes, and other relevant marketing and
managerial implications.
0560. Advanced Data Analysis
for Tourism and Hospitality Research (3
s.h.)
This is the capstone course in the Data Analysis and Management
track. It is application-oriented. Students will apply tools
such as exploratory data analysis, multivariate techniques,
time series forecasting, management information systems, geographic
information systems, etc. to aid decision making in tourism
and hospitality. The course has two main goals: development
of skill in the use of advanced data analysis techniques and
the development of expertise in the interpretation and communication
of their results.
0566. Graduate Internship (3-9
s.h.)
The Graduate Internship utilizes a field placement with emphasis
on acquisition and application of practical skills. One hundred
and eighty contact hours will take place in an agency, under
supervision of both the University internship coordinator and
the agency-designated supervisor.
0701. Research Seminar (3
s.h.)
Methodologies and techniques for the scientific investigation
of tourism will be discussed. Trends in the history of tourism
research will be identified through a critical analysis of
the literature. Quantitative methods for tourism analysis will
be discussed. The dissertation process will be highlighted,
with preliminary development of a dissertation proposal being
required.
0702. Seminar in Tourism
Theory and Impacts: Environment, Social, and Economic (3
s.h.)
The impacts of tourism on both the host and guest will be discussed.
Major theoretical approaches for understanding (a) tourism
behavior and (b) tourism impacts will be addressed. Tourism
theoretical foundation and the empirical record of tourism
impacts will be related to tourism planning, development, and
policy formulation.
0703. Seminar in Tourism
Management and e-Business Strategy (3
s.h.)
Electronic business and the Internet have impacted the tourism
industry, especially the role of managers and management decisions,
tremendously. This course will discuss the various business
models that are used, highlight the successes and failures
of these models, and strategize for disseminating the information
to future managers.
0899. Pre-Dissertation
Research (1-3 s.h.)
0959. Master's Project (3
s.h.)
Sessions will be scheduled by arrangement with the Master's
Project adviser. The Master's Project is limited to those who
plan to earn the master's degree by completing a project.
0960. Master's Thesis (3
s.h.)
Sessions will be scheduled by arrangement with the Master's
Thesis adviser. The Master's Thesis is limited to those who
plan to complete the master's degree by writing a thesis.
0962. Master's Continuing
Research (1 s.h.)
Prerequisite: completion of all other course
requirements for master's degree program.
For master's candidates in the final stages of their program.
Taken by arrangement with School adviser/coordinator. Satisfies
continuous registration requirement in the final semester.
0999. Doctoral Dissertation (1-9 s.h.)