Courses
Marketing
0500. Creating and Managing
Customer Value (3 s.h.)
This course is designed to provide students with an understanding
of how firms develop marketing strategies to create and manage
the creation of meaningful offers that are valued by consumers
for the purpose of developing and maintaining customer relationships.
Initially, we will address the evolution of market systems
at the macroeconomic level and the role that marketing plays
in bridging the gap between the production and consumption
sectors of the economy. Subsequently, we will explore how firms
develop strategies to create customer value through product
management, pricing, marketing channels, supply chain management,
customer relationship management and communications directed
to buyers and also develop an understanding of how buyers acquire,
consume and dispose of these goods and services.
0502. Consumer and Buyer
Behavior (3 s.h.)
Use of concepts from the behavioral sciences for identifying
market segments, predicting customer response to alternative
marketing strategies.
0503. Marketing Communications (3
s.h.)
Marketing communications as part of a firm's marketing mix.
Dissemination of information is considered through advertising
and other forms of communicating demand-influencing ideas.
0505. Marketing Research:
Techniques and Application (3
s.h.)
Prerequisite: Stat. 500
Basic approaches to planning, collecting, analyzing, and communicating
information from the marketplace.Techniques and applications
for specific marketing areas.
0506. Managerial Decision
Strategies in Marketing (3 s.h.)
Capstone course in marketing emphasizing strategic aspects
of decision making in a marketing environment. Decision theory
and quantitative methods illustrated in considering alternatives
when formulating strategic plans. Case studies used.
0514. International
Marketing Management (3 s.h.)
Identifying and analyzing worldwide marketing opportunities,
and generating strategies for capitalizing on them. Impact
of environmental differences on marketing strategies and customer
response.
0557. Electronic Commerce (3
s.h.)
The principal focus of this course will be on understanding
the marketing implications of E-Commerce. In other words, this
course is not so much about learning HTML or Javascript but
looking at E-Commerce from a manager's viewpoint. Students
enrolled in this course will learn about how Internet marketing
is different from traditional marketing, as well as what this
means for traditional concepts like marketing mix, gaining
customer loyalty, and making profits. Issues such as E-business
models, Internet advertising and pricing, and current state
of affairs with respect to B2B auctions and Internet law will
also be touched upon in the sessions.
0558. Electronic Channels,
Supply Chain, Logistics & Procurement (3 s.h.)
Understanding new models of supply chain logistics and electronic
channels as contrasted with traditional channels for creating
value for ultimate consumers and end users. Topics include:
back-end fulfillment strategies, productivity, customer service,
Internet warehousing and transportation systems, order processing,
transactions costs efficiency, the role of infomediaries and
interorganizational relationships, the use of the internet
in customer service, and the role of the internet in the development
of
procurement strategies, customer oriented shipping tracing and tracking, claims processing and settlements, the management of reverse logistics channels, and in materials handling.
0575. Product Management (3
s.h.)
Procurement strategies, customer oriented shipping tracing
and tracking, claims processing and settlement, the management
of reverse logistics channels, and in materials handling.
0594. Special topics-
Marketing (3 s.h.)
0598. Independent Study (1-6
s.h.)
Prerequisite: approval of department.
0599. International Studies in Asian Commerce (3 s.h.)
Prerequisite: Limited to students matriculated in the International M.B.A. program.
Provides a comprehensive overview of the business,cultural, social and economic influences that affect management decision-making in Asian firms. Encompasses classroom instruction, discussion of Asian business practices and visits by leading business and government officials, as well as field visits to leading company production facilities and processing centers. Analyze and discuss field experiences. (Note: The Japanese experience provides exposure to major cultural sites in and around Tokyo).
0804. Marketing Management (3
s.h.)
Prerequisite: Limited to students matriculated
in the Executive M.B.A. program.
Study strategic aspects of marketing decision making.Analyze
marketing management practices and organization and decision
processes. Case studies are used to illustrate segmentation,
product pricing, promotion, distribution strategies, and implementation.
0896. Directed Study
in Marketing (variable credit)
Prerequisite: permission of department.
Supervised individual reading and research projects.
0897. Directed Study
in Marketing (variable credit)
Prerequisite: permission of department.
Supervised individual reading and research projects.
0898. Directed Study
in Marketing (variable credit)
Prerequisite: permission of department.
Supervised individual reading and research projects.
0899. Directed Study
in Marketing (variable credit)
Prerequisite: permission of department.
Supervised individual reading and research projects.