Administration of Sport and Recreation
The course addresses the basic functions of management as they pertain to the administration of sport, athletic, and recreational programs. Management theory, principles, current issues, and problem areas will be addressed as they apply to all levels of programs and in all types of sponsorship: youth sports, secondary school athletics, collegiate athletics, and professional sports; public, private, voluntary, and commercial recreation programs.
Legal Issues in Sport and Recreation
The course addresses the legal aspects of sport, recreation, and leisure services, with a focus on tort liability, human rights liability, criminal liability, and contractual liability. Legal concepts of negligence, situations which give rise to law suits, and principles of risk management will be covered. Legal issues related to use of equipment, facility management, and accommodation for special populations will also be addressed.
Finance and Fund Raising in Sport and Recreation
This is a two-part course that concentrates on (1) the importance of fund raising in a variety of recreation and sport settings; fund raising theories and principles with application to educational, professional, and commercial recreation and sport settings, and (2) an overview of financial management in sport and recreation. Includes budgeting, purchasing, accounting, and financial modeling.
The course addresses the various approaches to organizing and governing sport and athletic programs from school sports to professional sports, from individual conferences to international organizations. Principles, issues, and problem areas associated with the governance of individual athletic departments will be addressed as well as the principles, issues, and problem areas associated with athletic conferences, and national and international governing bodies. Specific problems in relation to the size, structure, and staff of athletic departments and sport governing bodies will be analyzed.
The principles of planning areas and facilities for sports, recreation, and parks are explored. In addition to the design and construction of specific sport and recreation facilities, approaches to standards and regional planning will be discussed. Problems and issues related to funding, maintenance, and use of sport and recreation facilities will be analyzed. The course will also include trends in facility design, construction, and maintenance.
Research and Quantitative Methods
The course equips the student with an understanding of the process of pure and applied research and the scientific method, including an introduction to statistics and computer applications. It prepares the student to analyze critically the scientific literature of sport, recreation, tourism, hospitality, and leisure. The course will address the major ways of conceptualizing and designing research, and acquiring, interpreting, and disseminating data. It will focus on applied research, with the expectation that the students will learn the practical application of research uses in the professional setting.
Philosophy and Ethics
The course will apply the traditional philosophical schools of thought (Idealism, Realism, Pragmatism, and Naturalism) to the philosophy of sport and recreation. In addition, Existentialism and Humanism will be analyzed to determine the implications for organizing sport and recreation programs. The course also covers issues and problem areas associated with ethics, ethical behavior, and ethical codes of sport and recreation professional associations.
Marketing and Public Relations in Sport and Recreation
The marketing mix (promotions, public relations, sales, advertising, operations, pricing) as applied to various recreation and sport settings will be analyzed, as well as marketing segmentation and targeting. The case study method will be employed. The application of the principles of public relations to sport and recreation will be included. Approaches to building a positive public image for sport and recreation will be explored. Issues and problem areas associated with marketing and public relations will be analyzed.
Graduate Seminar in Sport and Recreation
Problems involving organizational patterns and administrative functions essential to effective program organization will be analyzed. There will be special emphasis on staffing, scheduling, records, equipment, fund raising, equipment liability, and plant facilities. Sessions with leaders and practitioners in sport and administration will be included.
Meeting, Conference, and Event Management
Framework for planning conferences, expositions, and special events will be discussed along with a broad overview of the industry. Special focus on current trends and technology. Divided into two segments, with conference and meeting planning discussed in the first half of the semester and special events planning discussed in the second half of the semester. Current technology included.
Management of Organizations in Tourism and Hospitality
The origins and evolution of the contemporary tourism and hospitality industry will be examined as related to the conceptual and operational models of strategic planning. A survey of all sectors, segments, and disciplines of the tourism and hospitality industries, along with implications for the manager when dealing with strategy, formulation, implementation, and control of organizations, will be included. Resource administration will be a major component of this course.
Financial Management in Tourism and Hospitality
The course will analyze managerial accounting and financial management as they are practiced in the tourism and hospitality industry, along with management strategies for financing ventures and expansion. Topics will include hospitality accounting systems and internal control, financial statement analysis and interpretation, operational analysis, cost behavior, budgeting and forecasting, pricing and feasibility analysis. Computer applications will be highlighted.
e-Business for Tourism and Hospitality
This course will examine how and why electronic business and the Internet have impacted the tourism, hospitality, and entertainment industries. It will discuss the various business models that are used, and highlight the successes and failures of those models. Topics will include marketing, finance, strategy, and globalization with special emphasis on information technology and the dissemination of information.
Marketing in Tourism and Hospitality
This course overviews the discipline of marketing as it relates to the tourism and hospitality industry. Important topics include marketing concepts, service characteristics, marketing environment and intelligence, marketing research, marketing mix, segmentation, targeting, positioning, and destination marketing. Special emphasis will be placed on the analysis of marketing environment and the diversity of the marketing practices used by tourism/hospitality marketers in today's global marketplace. The course is designed for graduate students who want to pursue managerial positions in marketing research in the tourism or hospitality industry. [Basic college-level statistical knowledge is required.]
e-Marketing and Supply Chain Management for Tourism and Hospitality
Prerequisite: THM 529 Marketing in Tourism and Hospitality
This advanced course in the information technology track is designed to give students a detailed and comprehensive study of electronic marketing for the tourism, hospitality, and entertainment industries. Electronic supply chain management will also be given special emphasis because of the critical importance that timely and accurate supply and consumer information has on the tourism, hospitality, and entertainment industries. Topics will also include pricing, advertising, usability, design, and measurement metrics.
Management Information Systems in Tourism and Hospitality
This class will examine the implication of information technology on the tourism and hospitality business and how to manage information technology resources within a company to maximize operation efficiency and productivity. Students will learn to be information technology professionals in the industry who can manage, develop, and lead organizational information systems based on the integration of core business concepts and ever-changing knowledge about information and technology.
Seminar for Information Technology in Tourism and Hospitality
The final course in the information technology track is a case studies course. We will be examining technology and dot-com case studies in the tourism, hospitality, and entertainment industries. The case study methodology will be covered so that students can conduct and write case studies. For a final project, each student will be writing a case study. It is intended that those case studies may be expanded into a Master's Thesis or Project that is required of students for degree completion.
Legal Issues in Tourism and Hospitality
Legal implications of civil laws, areas of tort and contract will be discussed, along with the law and legal relationships that exist in the business context. Hospitality law, especially when dealing with customers and business contracts, will be a major thread.
Entrepreneurship and Real Estate
The class will focus on real estate issues in hospitality operations, and on the requirements and skills needed to become an entrepreneur in hospitality. As such, the real estate portion will cover general principles of real estate ownership and management, but with a concentration on the unique aspects of hospitality real estate development and financing. Project feasibility analysis and sound underwriting criteria will be a major focus of this section of the course. The entrepreneurship portion of the course will focus on requirements of owning and operating one's own business, including acquisition of capital, capital sources, and preparation of a complete business plan for a new venture.
Service Management in Tourism and Hospitality
The objective of this course is to improve the understanding of management in the service sector and to identify quality customer service. The service revolution, the competitive edge, service strategies, and service evaluation will be discussed. Customer diversity related to providing high quality service will be emphasized.
Consumer Behavior in Tourism and Hospitality
This course provides an overview of current knowledge about consumer behavior in the tourism/travel and hospitality businesses. Basic behavioral science and specific research (both qualitative and quantitative) tools used in marketing practice are covered. Issues of consumer decision-making, behavioral determinants, cultural influences, motivation, information search, and marketing implications are addressed. The course format includes lecture/discussion, student presentations, and a required term paper. The course is designed for graduate students who want to pursue managerial positions in consumer behavior/marketing research in the tourism or hospitality industry. [Basic college-level statistical knowledge is required.]
The Gaming Industry
The objectives of this course are to develop an understanding of the gaming industry. An examination of the evolution of the gaming industry will be included to provide students with the background necessary to understand the potential that exists in the gaming industry today. Management considerations for casino operations within a casino hotel will be covered.
The importance and the development of an international tourism market will be discussed, along with the planning and development of an international tourism destination. Cultural tourism and ecotourism will be included.
Based on the fundamental knowledge of tourism, this graduate level tourism development course will focus on the current issues facing the tourism industry that include impacts of information and technology on tourism business, ecological impacts of tourism business, diverse perspectives on tourism decision making processes, and other relevant marketing and managerial implications.
Advanced Data Analysis for Tourism and Hospitality Research
This is the capstone course in the Data Analysis and Management track. It is application-oriented. Students will apply tools such as exploratory data analysis, multivariate techniques, time series forecasting, management information systems, geographic information systems, etc. to aid decision making in tourism and hospitality. The course has two main goals: development of skill in the use of advanced data analysis techniques and the development of expertise in the interpretation and communication of their results.
The Graduate Internship utilizes a field placement with emphasis on acquisition and application of practical skills. One hundred and eighty contact hours will take place in an agency, under supervision of both the University internship coordinator and the agency-designated supervisor.
Methodologies and techniques for the scientific investigation of tourism will be discussed. Trends in the history of tourism research will be identified through a critical analysis of the literature. Quantitative methods for tourism analysis will be discussed. The dissertation process will be highlighted, with preliminary development of a dissertation proposal being required.
Seminar in Tourism Theory and Impacts: Environment, Social, and Economic
The impacts of tourism on both the host and guest will be discussed. Major theoretical approaches for understanding (a) tourism behavior and (b) tourism impacts will be addressed. Tourism theoretical foundation and the empirical record of tourism impacts will be related to tourism planning, development, and policy formulation.
Seminar in Tourism Management and e-Business Strategy
Electronic business and the Internet have impacted the tourism industry, especially the role of managers and management decisions, tremendously. This course will discuss the various business models that are used, highlight the successes and failures of these models, and strategize for disseminating the information to future managers.
Sessions will be scheduled by arrangement with the Master's Project adviser. The Master's Project is limited to those who plan to earn the master's degree by completing a project.
Sessions will be scheduled by arrangement with the Master's Thesis adviser. The Master's Thesis is limited to those who plan to complete the master's degree by writing a thesis.
Master's Continuing Research
Prerequisite: completion of all other course requirements for master's degree program
For master's candidates in the final stages of their program. Taken by arrangement with School adviser/coordinator. Satisfies continuous registration requirement in the final semester.