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Courses Archive 2003 - 2005

Journalism (JOURN)
All Journalism majors are to begin their study with Journalism foundation courses: JOURN 1111 Journalism and Society; JOURN 1112 Writing for Journalism; JOURN 1113 Audio/Visual News Gathering; and JOURN 1114 Design for Journalists. Students must take JOURN 1111 and 1112 before registering for 1113, 1114, and 2000- and 3000-level courses. Some students must take JOURN 1101 as a prerequisite or co-requisite for JOURN 1112. Students must also take an advanced core: JOURN 2101 Journalism Research; JOURN 3196 Journalism and the Law; and a studies elective. Prerequisites may be waived for non-majors, with permission of the instructor.

0410. News Reporting (4 s.h)

Prerequisite: admission to M.J. program or permission of the M.J. Director

Accelerated, in-depth instruction in various forms of writing, nature of news, structuring news stories, style, information gathering, copy editing fundamentals.

0411. News Editing (4 s.h)

Prerequisite: JPRA 410 or permission of the M.J. director

Accelerated, in-depth, computer-based instruction in editing; editorial judgment; accuracy; headline writing; fundamentals of page makeup; use of illustrations.

0412. Public Affairs Reporting (4 s.h)

Prerequisite: JPRA 410 or permission of the M.J. director

Instruction in feature writing and computer-assisted investigative reporting, primarily dealing with public affairs in the Philadelphia area.

0418. Literary Writing in Journalism (4 s.h)

Prerequisite: JPRA 410 or permission of MJ Director

Writing in the increasingly popular narrative style of today's journalism. Style and techniques often associated with fiction are critically examined and applied. Related ethical issues discussed.

0421. Public Relations Concepts and Practice (4 s.h)

Concepts of public relations as a management function. Topics include societal trends and issues that affect public relations; communication with various publics, including the media, employees, community, government, and shareholders; and public relations practices in corporations, not-for-profits and agencies.

0423. Writing for Business and Public Relations (4 s.h)

Prerequisite: JPRA 410 or permission of instructor

Basic principles of writing clearly and effectively for business and public relations activities. Topics covered include news releases, reports, speeches, annual reports, and managing others to produce such work.

0424. Public Relations -Case Problems and Management (4 s.h)

Prerequisite: JPRA 421 or permission of instructor

A case-method approach to the management of public relations. Critical analysis of successful and unsuccessful public relations concepts, campaigns, and case problems. Class discussions and assignments center on practical applications of public relations practices.

0431. Nonfiction Writing (4 s.h)

Prerequisite: JPRA 410 or permission of the M.J. director

Intended for graduate students who want to write non-fiction for a variety of publications and outlets. It will examine the styles of various writers and publications; development of ideas into saleable magazine articles for major periodical publications; marketing; and book publishing, including selecting a publisher and preparing a book proposal.

0432. The American Magazine (4 s.h)

Prerequisite: Permission of instructor

Analysis of content, editorial policy and trends in American magazine journalism; discussion of publishing procedures; marketing, circulation, and advertising problems; reader research.

0433. Short Story Writing (4 s.h)

Prerequisite: JPRA 410 or permission of instructor

Experience in writing the short story, with a slant to writing for available markets. Combined lecture and workshop approach. Attention to the use of short story techniques in writing nonfiction. Also, analyses of classical and modern short fiction.

0434. Introduction to Broadcast News (4 s.h)

Prerequisite: JPRA 410 or permission of instructor

The development of reporting and writing skills for radio and television broadcast; consideration of how principles can be applied in other settings, such as public relations and the non-profit sector.

0460. Electronic Information Gathering and Presentation (4 s.h)

Computer-based exploration of the Internet, World Wide Web, databases and on-line libraries to develop information gathering and presentation skills. Research approaches and data analysis emphasized.

0481. Magazine Editing (4 s.h)

Prerequisite: JPRA 431 or permission of instructor

In-depth instruction in editing processes: issue planning, assignments and negotiations, acquisitions, manuscript preparation, page design, rights and permissions, projecting editorial focus, effective budget management.

0495. Writing Humor (4 s.h)

Prerequisite: JPRA 410 or permission of instructor

Attention to all forms of humor writing, with the goal of developing style applicable to various genres and disciplines. Assignments will include short anecdotal humor, columns, fiction, and nonfiction. Students will write for publication.

0511. Advertising and Public Relations Research (4 s.h)

Types and methods of research used in advertising and public relations. Includes media research, product research, market research, consumer research, opinion research, and campaign testing.

0518. Contemporary Issues in Journalism (4 s.h)

Intensive study of topical and serious problems facing today's media. Topics announced in advance of semester, but course will include media-performance crises involving breaking news stories that develop during a semester.

0585. Media Management (4 s.h)

Comparison of the organizational structures of news media; editorial content, advertising, circulation, and business aspects.

0605. Seminar: Public Relations (4 s.h)

Prerequisite: JPRA 421 or permission of instructor

Special topics in public relations theory and practice.

0621. Communication History (4 s.h)

Cross-listed with MM&C 621. Study of the technological and social development of communication systems from ancient to present times with emphasis on historical/descriptive research methods.

0622. Communication Law (4 s.h)

Cross-listed with MM&C 622. Legal and philosophical study of government regulation of information transmission from 15th century to the present. Emphasis on legal descriptive research methods.

0661. Seminar: Advertising Problems (4 s.h)

A case-method approach to solving advertising problems, e.g., those involving creative, media, campaign, and management strategies. Focuses on oral and written analyses of both actual and simulated case problems in advertising.

0800-0860. Seminars in Communication (1-4 s.h)

Special-topic courses in a broad range of communication areas including print and broadcast news, magazines, public relations, advertising, and new technologies.

0841. Seminars in Communication Abroad (6 s.h)

Summer seminar in London; study of British mass media including print and broadcast journalism, advertising, public relations, and film.

0951. Directed Readings (1-4 s.h)

0960. Directed Lab Projects in Communication (1-8 s.h)

Tutorial course where use of photo or computer lab, video editing facility or broadcast studio required. A specific faculty member must agree to serve as supervisor before the student registers. Special form needed.

0961. Directed Projects (1-8 s.h)

Faculty-supervised independent study in applied communication fields; includes internships.