SCAT Program Descriptions JOURNALISM, PUBLIC RELATIONS, AND ADVERTISING
The basic curriculum for Journalism, Public Relations, and Advertising (referred to as JPRA) is designed with the conviction that proficiency in the field requires a broad educational background coupled with rigorous professional training. The curriculum, therefore, emphasizes subject matter from other disciplines, particularly those in the traditional liberal arts and sciences. At the heart of the JPRA program is a strong academic advising system. While students must ultimately be responsible for their own academic programs, each student will first be assigned to the Academic Advising Center and later to a faculty adviser who represents the program of study the student is following. Requirements for the Degree of Bachelor of Arts in Journalism, Public
Relations, and Advertising 2.School of Communications and Theater requirements 3.Major requirements in the department
3.Of the 126 semester hours required for graduation, at least 87 semester hours must be in courses outside Journalism, Public Relations, and Advertising; Film and Media Arts; and Broadcasting, Telecommunications, and Mass Media and 65 of those credits must be in liberal arts and science courses. This limits to 22 the number of credit hours taken from Education, Business, etc. if the student plans to graduate with no more than 126 credits. The remaining semester hours required outside the department may be taken in any department of the University except Business Education. The department also does not count towards graduation credits earned through Sec. Ed. 0317, the Special Recruitment and Admissions Program (SRAP), Topical Studies, Military Science, or the Extern Program. Only eight semester hours will be accepted from Physical Education courses. No more than six hours total of courses in Psychoeducational Processes (PEP) may be taken, and no more than 30 hours may be taken in any single CLA department or other SCAT department without special written permission from the Department of Journalism, Public Relations, and Advertising. These requirements are to ensure a broad-based liberal arts education for each major. It is the student's responsibility to meet prerequisite requirements for an outside course according to the mandates of the department that offers the course. JPRA 0051, Mass Media Writing Style Lab, a two-credit course, may be required of some students as preparation for department writing courses. Other students may test out of it based on standardized test scores. 4. Major Requirements. Requirements should be carefully examined. Of the 126 credits needed for graduation, 36 semester hours must be in Journalism, Public Relations and Advertising courses and no more than 39 semester hours may be in Journalism, Public Relations, and Advertising; Film and Media Arts; and Broadcasting, Telecommunications, and Mass Media courses. Students who exceed this 39-credit limit will need more than 126 credits to graduate. A maximum of 12 semester hours of JPRA-related coursework may be transferred from a program accredited by the Accrediting Council for Education in Journalism and Mass Communication. (This includes classes in public relations and advertising.) Students transferring from all other institutions will be allowed a maximum of 9 semester hours of JPRA-related transfer credit, including JPRA C055 (Introduction to Mass Media) and JPRA 0150 (Writing for Mass Media). Under no circumstances will credit be allowed for duplicate courses. The department does not award credit for academic or life experience. Students with extensive experience may present evidence and petition for a waiver of department course requirements. Journalism, Public Relations, and Advertising majors must receive a grade of C or higher in all required department courses and must maintain a minimum GPA of 2.0 in the department as well as the 2.0 overall average required by the University to qualify for graduation. Students who fall below a 2.0 average for a semester, for all department courses or in their overall University courses, will be placed on probation or academic warning, the first step toward dismissal. The department prepares students for both careers in communications and lives as informed, productive media consumers. Department requirements provide a solid foundation for students who are likely to shift directions as they and communication industries change. The department also believes that effective writing is central to communication and should be a prominent, common theme in the department curriculum. Sequences Department Requirements
2 . An additional course from the following list:
3. Requirements for the sequence of the student's choice. 4. Completion of a capstone course near the end of the undergraduate program that brings together skills and knowledge acquired in other department courses to complete projects or assignments suitable for a portfolio. These courses include those listed below: Capstone courses (minimum: one course)
Advertising The Advertising Sequence aims to provide training to students who are interested in working in various areas of advertising, and specifically to those who plan to make a career in agency or corporate advertising. The sequence of courses and related subjects are designed to prepare students to undertake positions in advertising copywriting, research, or media planning. 1. Department Core Courses 12-14 credits 2. Sequence Requirements
12 credits 3. Two of the following:
6 credits 4. Two of the following:
6 credits Minimum JPRA credits: 36 Broadcast Journalism Students who wish to make a career in broadcast news, as a reporter and anchor, or as a news producer should follow this course of study: 1. Department Core Courses 12-14 credits 2. Sequence Requirements:
11-17 credits 3. Two of the following:
6 credits 4. One of the following:
2-6 credits Minimum JPRA/BTMM/FMA credits: 36 Magazine Sequence 1. Department Core Courses 12-14 credits 2. Sequence Requirements:
10 credits 3. Two of the following:
6 - 7 credits 4. Two of the following:
3-6 credits 5. At least one other JPRA elective OR at least one other
1-4 credits Minimum JPRA credits: 36 News-Editorial This sequence of courses is designed for students who wish to become reporters, editors and managers of newspapers. Students are encouraged to emphasize political science, finance, urban studies and language studies in their choice of coursework outside the department. 1. Department Core Courses 12-14 credits 2. Sequence Requirements
12 credits 3. Two of the following:
6 credits 4. Two of the following:
6 credits Minimum JPRA credits: 36 Multi-Media Students interested in studying and utilizing online and new media technologies within a journalistic mass media framework are encouraged to consider the course of study listed below: 1. Department Core Requirements 12-14 credits 2. Sequence Requirements: 15-16
credits 3. JPRA Capstone from the following: 2-4
credits 4. JPRA electives 5 or 6 credits Minimum JPRA credits: 36 Photography for the Mass Media Students who wish to make a career as a newspaper or magazine photographer, or as a photography editor should follow this course of study: 1. Department Core Courses 12-14 credits 2. Sequence Requirements: 20-21
credits 3. Students should also consider for-credit internships, independent study in photography and electives within the department. Minimum JPRA credits: 36 Public Relations 1. Department Core Courses 2-14 credits 2. Sequence Requirements 12
credits 3. Four to five electives from the following: 12-15
credits Minimum JPRA credits: 36 Minor in Science and Health Communications for the Journalism, Public
Relations, and Advertising Major Required of all Minors:
Science Background, two courses in one discipline of the following:
Medical, Health Systems, and Environmental Contexts, two courses:
Minor in Journalism, Public Relations, and Advertising The requirements for a minor in Journalism, Public Relations, and Advertising are as follows:
The remaining courses to complete the minor may be selected from among any courses listed by the department subject to stated prerequisites. Transfer courses from other institutions are not accepted for credit for the minor in Journalism, Public Relations, and Advertising, with the single exception of JPRA C055. Students must receive the permission of their adviser before starting in this program and must register for the minor in the School of Communications and Theater Advising Center, Third Floor, Annenberg Hall. Once the minor has been approved, students must follow the academic rules of the Department of Journalism, Public Relations, and Advertising for all Journalism, Public Relations, and Advertising courses. Minor credit is not given for Journalism, Public Relations, and Advertising grades below C. Students must maintain at least a 2.0 GPA in the minor. Students with Journalism, Public Relations, and Advertising averages under 2.0 for more than two semesters will be dropped from the program. Students with averages under 2.0 may not begin the program. London Program Return to menu. SPEECH COMMUNICATION The Department of Speech Communication combines a liberal arts emphasis with a communication perspective designed to provide majors with strong analytic and performance skills for a wide variety of communication contexts and careers where advocacy is the goal, for example, law, business, public relations, public policy, government, etc. Performance skills are gained through theoretical and practical courses in public speaking, argumentation, debate, and speech writing, while analytic skills are gained through courses in the strategies and tactics of persuasion and campaigns and movements. Students are encouraged to apply theory and practice in career settings via independent study and internship experiences. Speech Communication students are encouraged to enhance their career preparation by taking elective courses in other programs of the School, in the Fox School of Business and Management, the College of Liberal Arts, and throughout the University. Requirements 2. In order to develop essential speech communication skills and a broad understanding of the discipline, the following courses in Speech Communication must be completed: Speech Communication
0065 Public Speaking R082 Campaigns and Movements 0174 Argumentation 0180 Persuasion 0274 Rhetorical Theory 0300 Seminar in Communication and Advocacy 0302 Rhetorical Criticism 0398 Independent Study Spch. Comm. 0399 Internship 6. At least 63 semester hours must be taken outside the School of Communications and Theater. Students wishing to minor in Speech Communication must complete the following requirements: 2. Six semester hours of Speech Communication courses numbered 0100 or above. |
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