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PROGRAM INFORMATION

Program Requirements

Marketing, MS

(Concentration: Marketing Management)

Campus Location:
Center City, Fort Washington

The business foundation classes are offered at both campuses throughout the year. Upper-level courses are not offered at all campuses. Courses are also offered on-line.

Full-time/Part-time Status
Students are able to complete the degree program through classes offered after 4:30 p.m.

General Program Requirements:

Number of Didactic credits required beyond the Baccalaureate:
30

Required Courses:
The M.S. program in Marketing Management seeks to train students to develop and implement marketing strategic plans and programs. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing strategy planning and development, with particular emphasis on middle-level strategic management issues (product development and management, pricing, promotion, sales, distribution and logistics); and (3) quantitative support available for strategic marketing planning. Furthermore, students must demonstrate proficiency in the written and oral communication of plans and programs. The Temple program is appropriate for students who wish to work in strategic marketing planning and related areas (sales management, brand management, product/product line management, and so on), either for a large scale corporation, a small business, a startup company, or an agency or consulting house.

Marketing Requirements Marketing 502 Consumer and Buyer Behavior; or Marketing 503 Marketing Communications Marketing 505 Marketing Research Marketing 506 Marketing Strategy Marketing 514 International Marketing Marketing 557 Electronic Commerce; Marketing 575 Product Management Related Discipline Requirements (Select three) GSM 505 Foundations of Strategic Management GSM 515 Management of Technology and Innovation GSM 525 Operations of the Multinational Firm GSM 535 Industry Competitive Analysis BA 505 Entrepreneurship Finance 511 Asset Management BA 950 Policy Formulation and Administration

Internship:
False

Language Examination:
False

Culminating Events:

Thesis