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Program
Requirements
Marketing,
MS
(Concentration: Marketing Communication )
Campus
Location:
Center City, Fort Washington
The business foundation classes are offered at both campuses throughout the year. Upper-level courses are not offered at all campuses. Courses are also offered on-line.
Full-time/Part-time
Status
Students are able to complete the degree program through classes offered after 4:30 p.m.
General
Program Requirements:
Number of Didactic credits
required beyond the Baccalaureate:
30
Required Courses:
Marketing Requirements
Marketing 502 Consumer and Buyer Behavior
Marketing 503 Marketing Communications
Marketing 505 Marketing Research
Marketing 506 Marketing Strategy
Choose one of the following:
Marketing 514 International Marketing; 557 Electronic Commerce; 526 Nonprofit Marketing; or 575 Product Management
Related Discipline Requirements (Select four)
Journalism 511 Advertising and Public Relations Research
Journalism 585 Media Management
Journalism 605 Seminar in Public Relations
Journalism 661 Seminar in Advertising Problems
Psychology 505 Theories of Learning
Psychology 507 Motivation
Psychology 508 Cognitive Psychology
Psychology 511 Perceptual Processes
Psychology 544 Attitudes and Persuasion
Communic. 503 Quantitative Communication Research
Internship:
False
Language Examination:
False
Culminating
Events:
Thesis
Thesis 1 - The purpose of the thesis is to integrate the material in an actual context. Students will engage a client, preferable a nonprofit or not-for-profit organization and develop the appropriate plan to meet the client's requirements.Thesis 2 - There is no formal defense.Thesis 3 - The thesis will be evaluated by the program coordinator and any other faculty the coordinator deems necessary to evaluate the student's work.
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