Financing
Opportunities

PROGRAM INFORMATION

Program Requirements

Marketing, MS

(Concentration: Marketing Research)

Campus Location:
Center City, Fort Washington

The business foundation classes are offered at both campuses throughout the year. Upper-level courses are not offered at all campuses. Courses are also offered on-line.

Full-time/Part-time Status
Students are able to complete the degree program through classes offered after 4:30 p.m.

General Program Requirements:

Number of Didactic credits required beyond the Baccalaureate:
30

Required Courses:
The fundamental role of research is to identify and collect information that is germane to the solution of a particular problem or the identification of a potential opportunity. As such, research is a component within a larger decision making system. Our philosophy is that basic competence in the area of research must be developed within the larger decision making context. The candidate will meet with the departmental M.S. advisor to determine which of the following proficiencies in the core business curriculum must be satisfied: Economics Computer & Information Sciences Management Marketing Statistics Minimum proficiencies in the above courses are established by maintaining a B average in this core curriculum. Students who have received an undergraduate degree in business from an AACSB accredited university may waive all or a portion of the courses in this core curriculum. Students will be advised at the time of admission whether proficiency deficiencies must be rectified.

Marketing Requirements Marketing 502 Consumer and Buyer Behavior Marketing 503 Marketing Communications Marketing 505 Marketing Research Marketing 506 Marketing Strategy Methodology Requirements (Select Two) BA 616 Seminar in Research Methods Stat 511 Sampling Theory Stat 522 Design of Experiments Stat 554 Survey Techniques for Business Psy 621 Seminar in Experimental Design Ed Psy 627 Introduction to Research Design Ed Psy 629 Test Construction and Validation Statistics Requirements (Select Three) Stat 503 Statistical Methods I Stat 504 Statistical Methods II Stat 518 Time Series Analysis Stat 521 Linear Models Stat 531 Applied Linear Regression Stat 533 Applied Multivariate Analysis Stat 552 Statistical Methods for Business Research I Stat 556 Statistical Methods for Business Research II Stat 571 Nonparmetric Methods Stat 572 Categorical Data Analysis Psy 522 Graduate Statistics I Psy 523 Survey of Multivariate Techniques Psy 524 Graduate Statistics II Psy

Internship:
False

Language Examination:
False

Culminating Events:

Thesis