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Course Descriptions
NOTE: Prerequisites to all courses in the
School of Business and Management numbered 0100 and above require
matriculation and the completion of 57 s.h., in addition to any
individual course prerequisites or GPA requirement.
Course Descriptions for:
01523/International Business Administration
0201. Environments of
International Business (3 s.h.)
Overview of a selected country's external political, economic,
cultural, financial, and legal environmental influences that
affect multinational enterprises and their marketing, strategic
management, and financial decisions. Various international trade
theories will also be analyzed and trade protectionism will be
examined in the context of the particular country. This course
will only be offered abroad in Budapest, Hungary or Rome, Italy.
0395-0396. Independent Study
(1-6 s.h.) FS
Prerequisite: Approval of department chair.
Readings and/or papers under supervision of a faculty member.
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01503/Law
C001. Law in Society (3 s.h.)
(IN) FS
Sources, forms, and types of law and their evolution, including
consumer rights, criminal, contracts, and the rights of an
individual. Political, social, and economic forces affecting
legal development. Analysis of the legal needs of society, and
probable future direction of the law.
R050. Race and the Law (3 s.h.)
(R) (AC) FS
The course will meet the Core requirements for both Studies in
Race and American Culture. The student will study racism in the
United States with emphasis upon discrimination against African
Americans. This will be accomplished through an analysis of
statutory and case law with a concentration upon racial issues in
the business environment and with respect to the ownership and
possession of real estate. An historical overview will be
provided to allow the student to gain a greater comprehension and
sensitivity for the underlying basis that supports much of
current anti-discrimination laws.
H091. Law in Society Honors (3
s.h.) S
Prerequisite: Open only to business designated honors students or
with special permission. May be used to fulfill the law
requirement of the School of Business and Management. The honors
section of Law C001.
0101. Law of Contractual
Obligations (3 s.h.) FS
An introduction to the nature and development of law and the
legal process. A detailed study of the law of contracts:
formation, operation, and discharge.
0102. Law of Commercial
Transactions (3 s.h.) FS
Prerequisite: Law 0101.
The law of sales, bulk transfers, and commercial paper,
including negotiable instruments, letters of credit, bank
deposits and collections, warehouse receipts, bills of lading and
other documents of title, and secured transactions.
0103. Law of Business
Associations (3 s.h.) FS
The law of agency, partnership, business trusts, and
corporations. The formation, operation, dissolution, and winding
up of the different types of business associations; including an
analysis of the Uniform Partnership and Limited Partnership Acts,
and the Business Corporation Law.
0104. Advanced Legal Studies (3
s.h.) FS
The law of evidence, bankruptcy and corporate reorganizations,
insurance and suretyship, decedents' estates, trusts, trade
regulations, administrative law, family law, and bailments.
0106. Law and Multi-national
Business (3 s.h.) FS
Legal considerations that apply to U.S. business interests
abroad. Analysis of issues of jurisdiction, venue, contract
negotiation and enforcement, arbitration and mediation,
enforcement of judgments and awards, international conventions,
sovereign immunity and current multinational business issues
(e.g., corrupt practices, dumping, product liability, patents and
copyrights, etc.); a combination of statutory review, case
analysis, and commentary utilized.
0107. The Constitution and
Business (3 s.h.) S
The development of business in the United States as affected by
the United States Constitution and its interpretation by the
Supreme Court. How the Constitution and its interpretation have
affected the political, social, and economic factors which form
and shape business development.
0108. Ideas, Computers, and Law
(3 s.h.)
Increases students' awareness of intangible rights which arise in
development of new products and services. Topics include trade
secrets, patents, copyrights and trademarks, the extent and
limits of legal protection, and the unique problems faced by the
computer industry in development of new products.
0109/W109. Law and Ethics in
Business (3 s.h.)
Prerequisite: Law C001.
The law describes what must be done. Ethics, on the other hand,
involves what ought to be done. While there can be general
agreement as to how to define what is legal, at least within a
particular society, there is no prescribed uniformity as to
ethical beliefs. Students will examine issues in the contemporary
business context, e.g., workplace drug testing, whistle blowing,
and insider trading. Students will learn how the law impinges on
each issue, and discover if the legal approach overlaps what
might be considered an ethical one. This process necessarily
involves students discovering what their own ethical beliefs are
in each case.
0110. Business Law for
Accountants (3 s.h.)
This course is designed to provide an overview of the legal
topics that Certified Public Accountants and other accounting
professionals will need in their practices. The course will also
satisfy the requirements of the new Pennsylvania CPA statute
which requires a course in business law. Topics discussed will
include: the Law of Contracts, Business Organizations, the
Uniform Commercial Code, Government Regulations, and
Debtor/Creditor Relationships.
X199. Law and Ethics in
Business-Honors (3 s.h.)
See course description for Law 0109.
0394. Special Topics (3 s.h.)
Special topics in current developments in the field of business
law.
0395-0396. Independent Study
(1-6 s.h.) FS
Prerequisite: Consultation with faculty member and approval of
department chairperson. Readings and/or papers under supervision
of a faculty member.
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01525/Management Science/Operations Management
0105. Operations Management (3
s.h.) FS
Prerequisite: Statistics C021 and 0022; or permission of
instructor; junior standing.
An examination of the activities necessary for the provision of
the organization's product or service. Planning and scheduling of
operations, allocation of resources, including manpower and
equipment decisions, inventory control and production planning,
waiting line problems, and quality.
0195. Operations
Management-Honors (3 s.h.) F
Prerequisite: Statistics C021 and 0022; or permission of
instructor; junior standing. Open only to business designated
honors students or with special permission. May be used to
fulfill the operations management requirement of the School of
Business and Management. The honors section of Management 0105.
0394. Special Topics (3 s.h.)
Special topics in current developments in the field of management
science/operations management.
0395-0396. Independent Study
(1-6 s.h.) FS
Prerequisite: Consultation with faculty member and approval
of department chairperson.
Readings and/or papers under supervision of a faculty member.
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01509/Marketing
Marketing 0081 (formerly 0101) is a prerequisite for all other marketing courses.
0081. Introduction to Marketing
(3 s.h.) FS
Prerequisite: Economics C051; Economics C052 is a corequisite
or prerequisite.
Introduction to the role of marketing in the U.S. economy and
within the firm. The interaction of marketing with other business
functions and with society. Study of marketing mix development
and issues, including product, price, promotion, distribution,
and the decisions involved.
0091. Introduction to
Marketing-Honors (3 s.h.) F
Prerequisite: Marketing 0081. (Formerly 0191.) Open
only to business designated honors students or with special
permission. May be used to meet the marketing requirement of the
School of Business and Management.
Introduction to the discipline of marketing. The nature of
marketing activities in contemporary society and the firm. Study
of marketing mix variables and decision processes involved in
corporations and public agencies. Concepts from economics,
behavioral sciences, and modern systems theory are incorporated.
W160. Consumer and Buyer
Behavior (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101).
A survey and integration of concepts, theories, and frameworks
that help explain the behavior of consumers. Topics include
perception, product knowledge and involvement, decision making,
learning, conditioning, and social influences such as culture,
micro-culture, and social class. The course emphasizes the use of
these concepts in developing marketing strategies. This is a
writing intensive course.
0182. Advertising (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101).
Setting advertising objectives and budgets, clients-agency-media
relations, demand stimulation, media selection and evaluation,
and the social responsibilities and regulation of advertising at
the level of the firm and of the industry.
0210. Marketing Research (3
s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101), Statistics C021
and 0022.
Methods for collecting, analyzing, and interpreting data relevant
to the marketing decision-making process. Course will focus on
structuring marketing problems in terms of specific research
questions, understanding primary and secondary sources of
marketing research data (including issues in data collection),
using specific techniques for analyzing marketing research data,
and using these analyses to make better marketing management
decisions.
0211. Information Management in
Marketing. (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101). This course is
designed to provide you with an introduction to the principles of
database marketing from the perspective of marketers attempting
to sell to both consumer and organizational markets. Students are
introduced to the scope of database marketing including customer
list development and segmentation, data acquisition, loyalty
promotions, database management, database mathematics and return
on investment, competitive research and privacy/ethical
considerations. We will address how targeted marketing efforts,
based on effective database management provides firms with a
powerful tool to identify, develop and maintain relationships
with individual households and organizations in contrast to less
effective forms of mass marketing.
0220. Promotion Management (3
s.h.) S
Prerequisite: Marketing 0081 (formerly 0101) and W160.
Strategic management of the entire promotion blend. Relationship
of advertising, personal selling, sales promotion, and publicity
to meet the information needs of the pre-selected market
segments. The interaction of promotion with the rest of the
marketing mix and the transaction process will also be covered.
0221. Sales and Sales Management
(3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101).
A brief introduction to the behavioral aspects of personal
selling and a discussion of sales management. The course includes
recruiting, selection, training, motivation, compensation,
control, and the strategy of matching the sales effort to the
sales task.
0231. Retail Administration (3
s.h.) F
Prerequisite: Marketing 0081 (formerly 0101) and W160.
Critical analysis of retailing strategy and management with
intensive examination of selected current major problem areas
unique to the retail sector of the economy.
0235. Introduction to Physical
Distribution Management (3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101) and MSOM 0105.
An introduction to the principles and problems of physical
distribution management; the relationship of physical
distribution to the rest of the marketing function.
0240. Direct Marketing (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
An introduction to the concepts, strategies, and applications
involved in direct marketing. Application areas include: direct
mail, broadcast, print advertising, catalogs, co-ops,
telemarketing, inserts, and videocassettes. The measurability and
accountability of direct marketing is stressed.
0250. International Marketing (3
s.h.) F
Prerequisite: Marketing 0081 (formerly 0101).
Problems of marketing and analysis of the internal marketing
system of countries with various types of political-economic
structures. The strategic impact of economic, cultural,
political, and legal differences on marketing is emphasized.
International product, price promotion, and distribution issues
are also considered.
0260. Industrial Marketing (3
s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
An introduction to the marketing of industrial and organizational
goods and services. The course examines the process of industrial
buying, sales forecasting, industrial marketing strategy,
innovation, marketing mix management, and controlling marketing
performance.
W360. Marketing Strategy
Planning (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101), Marketing W160,
Marketing 0210, and at least one other 0200 level marketing
course.
The application of quantitative and behavioral techniques to the
strategic planning and evaluation of marketing systems. The
course emphasizes strategic decision making with regard to
product research and development, price setting, promotion,
channels of distribution, and physical distribution. This is a
writing intensive course
0394. Special Topics (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
pecial topics in current developments in the field of marketing.
0395. Event Marketing. (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
Event marketing addresses how events such as sporting events,
concerts, art exhibits, trade shows, celebrity book signings,
etc., are planned and executed. Events are contrasted from other
forms of goods and services marketing by virtue of their
experiential nature; the consumer does not take title to them,
nor does the consumer rent them, rather they are intangibles
which are perishable (exist at a specific point in time).
Students are exposed to the unique opportunities in the area
through the development of marketing programs and plans that
specifically address Event Marketing.
0396. Independent Study (1-6
s.h.) FS
Prerequisite: Consultation with faculty member and approval
of department chairperson.
Readings and/or papers under supervision of a faculty member.
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01521/Real Estate
0101. Real Estate Fundamentals
(3 s.h.) FS
A survey of real estate transactions, financing, marketing, land
use control and theories of urban development. Designed to
acquaint the student with the language, principles, and laws that
govern the real estate enterprise. The underlying concepts of
land, property rights and the means, methods, and laws that
govern the conveyance of these rights.
0102. Real Property Law (3 s.h.)
FS
Certain aspects of the law of real property. Creation and
transfer of estates in land; the law relating to joint estates,
adverse possession, fixtures, licenses, easements, the capacity
to hold and convey title. Agreements of sale, options, lease
purchase agreements, deeds, condominium ownership, and
cooperatives.
0103. Real Estate Practice (3
s.h.) FS
The recording system for deeds, mortgages and other documents
affecting real estate; mortgage law and the priority of liens.
Title searches, title insurance, and closing procedures for
residential and commercial real estate. Real Estate Settlement
Procedures Act, listing agreements, licensing law for real estate
brokers and salespersons.
0105. Real Estate Financing (3
s.h.) FS
Prerequisite: Real Estate 0101.
The legal nature of the real estate mortgage; the sources and
methods of financing residential, commercial, and industrial
transactions; structure of the mortgage market; principles of
mortgage risk analysis; policies and practices of major lending
institutions, the banking community, and investment trusts;
government programs.
0106/W106. Real Estate Valuation
I (3 s.h.) FS
Prerequisite: Real Estate 0101 and 0102.
A basic course covering the theory and principles of
appraising real property and the process, methods, and techniques
utilized, including market data analysis and income approach to
value.
0109. Real Estate Investments (3
s.h.)
Prerequisite: Real Estate 0101.
The course is intended to provide an introduction to the real
estate investment process. This process is a series of organized
and coordinated steps that investors may follow to systematically
analyze potential real estate investments in a real world.
Several topical areas are covered including identification of
goals and objectives, the environment for investing, the
development of cash flow statements, the analysis of investment
criteria, and the investment decision.
0394. Special Topics (3 s.h.)
Special topics in current developments in the field of real
estate.
0395-0396. Independent Study
(1-6 s.h.) FS
Prerequisite: Consultation with a faculty member and approval
of department chairperson.
Readings and/or papers in consultation with a faculty member.
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Comments and questions concerning The School of Business & Management may be sent to Debbie Avery.