TEMPLE UNIVERSITY

Undergraduate Bulletin for 1998-99

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School of Business and Management


Course Descriptions
NOTE: Prerequisites to all courses in the School of Business and Management numbered 0100 and above require matriculation and the completion of 57 s.h., in addition to any individual course prerequisites or GPA requirement.

Course Descriptions for:


01523/International Business Administration

0201. Environments of International Business (3 s.h.)
Overview of a selected country's external political, economic, cultural, financial, and legal environmental influences that affect multinational enterprises and their marketing, strategic management, and financial decisions. Various international trade theories will also be analyzed and trade protectionism will be examined in the context of the particular country. This course will only be offered abroad in Budapest, Hungary or Rome, Italy.

0395-0396. Independent Study (1-6 s.h.) FS
Prerequisite: Approval of department chair.
Readings and/or papers under supervision of a faculty member.

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01503/Law

C001. Law in Society (3 s.h.) (IN) FS
Sources, forms, and types of law and their evolution, including consumer rights, criminal, contracts, and the rights of an individual. Political, social, and economic forces affecting legal development. Analysis of the legal needs of society, and probable future direction of the law.

R050. Race and the Law (3 s.h.) (R) (AC) FS
The course will meet the Core requirements for both Studies in Race and American Culture. The student will study racism in the United States with emphasis upon discrimination against African Americans. This will be accomplished through an analysis of statutory and case law with a concentration upon racial issues in the business environment and with respect to the ownership and possession of real estate. An historical overview will be provided to allow the student to gain a greater comprehension and sensitivity for the underlying basis that supports much of current anti-discrimination laws.

H091. Law in Society Honors (3 s.h.) S
Prerequisite: Open only to business designated honors students or with special permission. May be used to fulfill the law requirement of the School of Business and Management. The honors section of Law C001.

0101. Law of Contractual Obligations (3 s.h.) FS
An introduction to the nature and development of law and the legal process. A detailed study of the law of contracts: formation, operation, and discharge.

0102. Law of Commercial Transactions (3 s.h.) FS
Prerequisite: Law 0101.
The law of sales, bulk transfers, and commercial paper, including negotiable instruments, letters of credit, bank deposits and collections, warehouse receipts, bills of lading and other documents of title, and secured transactions.

0103. Law of Business Associations (3 s.h.) FS
The law of agency, partnership, business trusts, and corporations. The formation, operation, dissolution, and winding up of the different types of business associations; including an analysis of the Uniform Partnership and Limited Partnership Acts, and the Business Corporation Law.

0104. Advanced Legal Studies (3 s.h.) FS
The law of evidence, bankruptcy and corporate reorganizations, insurance and suretyship, decedents' estates, trusts, trade regulations, administrative law, family law, and bailments.

0106. Law and Multi-national Business (3 s.h.) FS
Legal considerations that apply to U.S. business interests abroad. Analysis of issues of jurisdiction, venue, contract negotiation and enforcement, arbitration and mediation, enforcement of judgments and awards, international conventions, sovereign immunity and current multinational business issues (e.g., corrupt practices, dumping, product liability, patents and copyrights, etc.); a combination of statutory review, case analysis, and commentary utilized.

0107. The Constitution and Business (3 s.h.) S
The development of business in the United States as affected by the United States Constitution and its interpretation by the Supreme Court. How the Constitution and its interpretation have affected the political, social, and economic factors which form and shape business development.

0108. Ideas, Computers, and Law (3 s.h.)
Increases students' awareness of intangible rights which arise in development of new products and services. Topics include trade secrets, patents, copyrights and trademarks, the extent and limits of legal protection, and the unique problems faced by the computer industry in development of new products.

0109/W109. Law and Ethics in Business (3 s.h.)
Prerequisite: Law C001.
The law describes what must be done. Ethics, on the other hand, involves what ought to be done. While there can be general agreement as to how to define what is legal, at least within a particular society, there is no prescribed uniformity as to ethical beliefs. Students will examine issues in the contemporary business context, e.g., workplace drug testing, whistle blowing, and insider trading. Students will learn how the law impinges on each issue, and discover if the legal approach overlaps what might be considered an ethical one. This process necessarily involves students discovering what their own ethical beliefs are in each case.

0110. Business Law for Accountants (3 s.h.)
This course is designed to provide an overview of the legal topics that Certified Public Accountants and other accounting professionals will need in their practices. The course will also satisfy the requirements of the new Pennsylvania CPA statute which requires a course in business law. Topics discussed will include: the Law of Contracts, Business Organizations, the Uniform Commercial Code, Government Regulations, and Debtor/Creditor Relationships.

X199. Law and Ethics in Business-Honors (3 s.h.)
See course description for Law 0109.

0394. Special Topics (3 s.h.)
Special topics in current developments in the field of business law.

0395-0396. Independent Study (1-6 s.h.) FS
Prerequisite: Consultation with faculty member and approval of department chairperson. Readings and/or papers under supervision of a faculty member.

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01525/Management Science/Operations Management

0105. Operations Management (3 s.h.) FS
Prerequisite: Statistics C021 and 0022; or permission of instructor; junior standing.
An examination of the activities necessary for the provision of the organization's product or service. Planning and scheduling of operations, allocation of resources, including manpower and equipment decisions, inventory control and production planning, waiting line problems, and quality.

0195. Operations Management-Honors (3 s.h.) F
Prerequisite: Statistics C021 and 0022; or permission of instructor; junior standing. Open only to business designated honors students or with special permission. May be used to fulfill the operations management requirement of the School of Business and Management. The honors section of Management 0105.

0394. Special Topics (3 s.h.)
Special topics in current developments in the field of management science/operations management.

0395-0396. Independent Study (1-6 s.h.) FS
Prerequisite: Consultation with faculty member and approval of department chairperson.
Readings and/or papers under supervision of a faculty member.

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01509/Marketing

Marketing 0081 (formerly 0101) is a prerequisite for all other marketing courses.

0081. Introduction to Marketing (3 s.h.) FS
Prerequisite: Economics C051; Economics C052 is a corequisite or prerequisite.
Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. Study of marketing mix development and issues, including product, price, promotion, distribution, and the decisions involved.

0091. Introduction to Marketing-Honors (3 s.h.) F
Prerequisite: Marketing 0081. (Formerly 0191.) Open only to business designated honors students or with special permission. May be used to meet the marketing requirement of the School of Business and Management.
Introduction to the discipline of marketing. The nature of marketing activities in contemporary society and the firm. Study of marketing mix variables and decision processes involved in corporations and public agencies. Concepts from economics, behavioral sciences, and modern systems theory are incorporated.

W160. Consumer and Buyer Behavior (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101).
A survey and integration of concepts, theories, and frameworks that help explain the behavior of consumers. Topics include perception, product knowledge and involvement, decision making, learning, conditioning, and social influences such as culture, micro-culture, and social class. The course emphasizes the use of these concepts in developing marketing strategies. This is a writing intensive course.

0182. Advertising (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101).
Setting advertising objectives and budgets, clients-agency-media relations, demand stimulation, media selection and evaluation, and the social responsibilities and regulation of advertising at the level of the firm and of the industry.

0210. Marketing Research (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101), Statistics C021 and 0022.
Methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. Course will focus on structuring marketing problems in terms of specific research questions, understanding primary and secondary sources of marketing research data (including issues in data collection), using specific techniques for analyzing marketing research data, and using these analyses to make better marketing management decisions.

0211. Information Management in Marketing. (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101). This course is designed to provide you with an introduction to the principles of database marketing from the perspective of marketers attempting to sell to both consumer and organizational markets. Students are introduced to the scope of database marketing including customer list development and segmentation, data acquisition, loyalty promotions, database management, database mathematics and return on investment, competitive research and privacy/ethical considerations. We will address how targeted marketing efforts, based on effective database management provides firms with a powerful tool to identify, develop and maintain relationships with individual households and organizations in contrast to less effective forms of mass marketing.

0220. Promotion Management (3 s.h.) S
Prerequisite: Marketing 0081 (formerly 0101) and W160.
Strategic management of the entire promotion blend. Relationship of advertising, personal selling, sales promotion, and publicity to meet the information needs of the pre-selected market segments. The interaction of promotion with the rest of the marketing mix and the transaction process will also be covered.

0221. Sales and Sales Management (3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101).
A brief introduction to the behavioral aspects of personal selling and a discussion of sales management. The course includes recruiting, selection, training, motivation, compensation, control, and the strategy of matching the sales effort to the sales task.

0231. Retail Administration (3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101) and W160.
Critical analysis of retailing strategy and management with intensive examination of selected current major problem areas unique to the retail sector of the economy.

0235. Introduction to Physical Distribution Management (3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101) and MSOM 0105.
An introduction to the principles and problems of physical distribution management; the relationship of physical distribution to the rest of the marketing function.

0240. Direct Marketing (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
An introduction to the concepts, strategies, and applications involved in direct marketing. Application areas include: direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, inserts, and videocassettes. The measurability and accountability of direct marketing is stressed.

0250. International Marketing (3 s.h.) F
Prerequisite: Marketing 0081 (formerly 0101).
Problems of marketing and analysis of the internal marketing system of countries with various types of political-economic structures. The strategic impact of economic, cultural, political, and legal differences on marketing is emphasized. International product, price promotion, and distribution issues are also considered.

0260. Industrial Marketing (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
An introduction to the marketing of industrial and organizational goods and services. The course examines the process of industrial buying, sales forecasting, industrial marketing strategy, innovation, marketing mix management, and controlling marketing performance.

W360. Marketing Strategy Planning (3 s.h.) FS
Prerequisite: Marketing 0081 (formerly 0101), Marketing W160, Marketing 0210, and at least one other 0200 level marketing course.
The application of quantitative and behavioral techniques to the strategic planning and evaluation of marketing systems. The course emphasizes strategic decision making with regard to product research and development, price setting, promotion, channels of distribution, and physical distribution. This is a writing intensive course

0394. Special Topics (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
pecial topics in current developments in the field of marketing.

0395. Event Marketing. (3 s.h.)
Prerequisite: Marketing 0081 (formerly 0101).
Event marketing addresses how events such as sporting events, concerts, art exhibits, trade shows, celebrity book signings, etc., are planned and executed. Events are contrasted from other forms of goods and services marketing by virtue of their experiential nature; the consumer does not take title to them, nor does the consumer rent them, rather they are intangibles which are perishable (exist at a specific point in time). Students are exposed to the unique opportunities in the area through the development of marketing programs and plans that specifically address Event Marketing.

0396. Independent Study (1-6 s.h.) FS
Prerequisite: Consultation with faculty member and approval of department chairperson.
Readings and/or papers under supervision of a faculty member.

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01521/Real Estate

0101. Real Estate Fundamentals (3 s.h.) FS
A survey of real estate transactions, financing, marketing, land use control and theories of urban development. Designed to acquaint the student with the language, principles, and laws that govern the real estate enterprise. The underlying concepts of land, property rights and the means, methods, and laws that govern the conveyance of these rights.

0102. Real Property Law (3 s.h.) FS
Certain aspects of the law of real property. Creation and transfer of estates in land; the law relating to joint estates, adverse possession, fixtures, licenses, easements, the capacity to hold and convey title. Agreements of sale, options, lease purchase agreements, deeds, condominium ownership, and cooperatives.

0103. Real Estate Practice (3 s.h.) FS
The recording system for deeds, mortgages and other documents affecting real estate; mortgage law and the priority of liens. Title searches, title insurance, and closing procedures for residential and commercial real estate. Real Estate Settlement Procedures Act, listing agreements, licensing law for real estate brokers and salespersons.

0105. Real Estate Financing (3 s.h.) FS
Prerequisite: Real Estate 0101.
The legal nature of the real estate mortgage; the sources and methods of financing residential, commercial, and industrial transactions; structure of the mortgage market; principles of mortgage risk analysis; policies and practices of major lending institutions, the banking community, and investment trusts; government programs.

0106/W106. Real Estate Valuation I (3 s.h.) FS
Prerequisite: Real Estate 0101 and 0102.
A basic course covering the theory and principles of appraising real property and the process, methods, and techniques utilized, including market data analysis and income approach to value.

0109. Real Estate Investments (3 s.h.)
Prerequisite: Real Estate 0101.
The course is intended to provide an introduction to the real estate investment process. This process is a series of organized and coordinated steps that investors may follow to systematically analyze potential real estate investments in a real world. Several topical areas are covered including identification of goals and objectives, the environment for investing, the development of cash flow statements, the analysis of investment criteria, and the investment decision.

0394. Special Topics (3 s.h.)
Special topics in current developments in the field of real estate.

0395-0396. Independent Study (1-6 s.h.) FS
Prerequisite: Consultation with a faculty member and approval of department chairperson.
Readings and/or papers in consultation with a faculty member.

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Comments and questions concerning The School of Business & Management may be sent to Debbie Avery.