01703/Journalism, Public Relations, and Advertising

0051. Mass Media Writing Style Lab (2 s.h.) FS

Prerequisite: Must be taken with or before JPRA 0150, but course may be waived for students with high scores on entry standardized tests.

Course deals with fundamentals of style and use of language. A grade of C- or higher is needed to pass into higher level JPRA courses. JPRA C055 may be taken before or with 0051.

C055. Introduction to Mass Media (3 s.h.) FS S. Core: IN.

Normally taken as first JPRA course. News media as an institution; relationships of media to one another and to the community at large; JPRA issues; current trends in disseminating public information. Credit not available for both JPRA C055 and BTM M 0020.

0060. Introduction to Visual Communication (3 s.h.) FS

Prerequisites: None. May be taken before or concurrently with JPRA C055.

This course develops the intellectual skills relevant to communicating in many media formats of today's high-density visual environment. Through an analytic study of specific works of visual expression in various media, students are introduced to the syntax, grammar, and rhetoric of visual language essential to the analysis, creation and understanding of all forms of visual communication.

H095. Introduction to Mass Media-Honors (3 s.h.) Core: IN

Prerequisite: Written permission of JPRA Honors Director.

The mass media as dynamic institutions in society; analysis of the leading types in terms of their structure, functions, content, and financial support; the economic, cultural, political, ideological, and technological settings within which they de veloped and continue to operate.

0150. Writing for Mass Media (3 s.h.) FS S

Prerequisites: Typing speed of 35 words per minute and Composition C050; Corequisite: JPRA 0051.

Introduction to and practice in writing stories for mass media. Accuracy, effective lead writing, and language skills. A grade of C or higher is required to pass into higher level JPRA courses.

H190. Writing for Mass Media - Honors (3 s.h.)

Prerequisites: Typing speed of 35 words per minute and written permission of Honors Director.

Instruction in reporting and writing news stories for freshmen who have placed into the Honors Program. In-class writing and out-of-class assignments. Individual critiques on style and use of language. Registration for JPRA 0051. Laboratory optional.

0215. Reviewing Theater/Music (2 s.h.)

Prerequisites: JPRA C055, 0150, and 0151, or a writing course in another school or permission of instructor.

Theory and practice of reviewing theater and music for newspapers and magazines; attending performances and writing reviews.

0216. Broadcast Performance (4 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Explores the variety of skills required to communicate effectively through radio and television. Emphasis on performance techniques, creativity, writing and analytical skills needed to communicate effectively using various formats, such as intervie ws, editorials, commercials, and newscasts.

0220. Media Information Gathering and Evaluation (3 s.h.)

Prerequisites: JPRA 0150.

This course is designed to give students, especially those in public relations and advertising, basic proficiency in a variety of techniques that professionals use to research and evaluate campaigns including electronic information gathering and how to conduct surveys.

0221. Introduction to Public Relations (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public.

0223. Fundamentals of Public Relations Writing (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, 0051, and 0221, or permission of instructor.

Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications.

0226. Introduction to Advertising (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

The function of advertising in the overall economy; determining markets and using advertising in selling goods and services; relationship of advertising agencies to advertisers and media.

W231. Magazine Article Writing (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Writing, analyzing, and marketing factual articles for general and specialized magazines. Subject research, investigation of editorial needs, ethical and legal problems, and manuscript preparation.

0234. Broadcast Newswriting (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051.

Students learn skills necessary to write for radio and television under deadline pressure, analyze how broadcast news is presented, develop interview skills, and write newscasts and editorials.

0251. Newswriting II (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051, and Political Science 0145.

Practice in reporting and writing news stories with the major emphasis on the reporting of public affairs.

0255. Editing the News (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051.

Editing copy, writing headlines and picture captions. Some layout, coordinating news values with space limitations. Consideration of management and ethical problems.

0260. Electronic Information Gathering (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, 0051 and one other JPRA course.

For JPRA majors only. Introduction to Internet, World Wide Web, and electronic database materials. Course includes retrieval, analysis, and presentation of computer data with final projects usually published to the World Wide Web. Completion of Computer and Information Sciences C055, Computers and Applications, which satisfies Part B Science requirement for the university Core curriculum, is recommended before taking this course.

0270. Advertising Copywriting (3 s.h.) FS

Prerequisites: JPRA C055, 0150, 0051, and 0226, or permission of instructor.

Writing effective advertising messages for newspapers, magazines, the trade press, industrial publications, radio, television, mail order, and billboards. Print and broadcast advertising. Analysis and improvement of current advertisements.

0271. Advertising Portfolio (3 s.h.) F

Prerequisites: JPRA 0226 and 0270, or permission of instructor.

Use of graphics, typography, layout, and illustrations to design print media advertising.

0280. Sports Writing (2 s.h.) F SS

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Instruction and practice in reporting and writing stories on a variety of sports topics. Traditional play-by-play reporting and locker room interviewing; less traditional sports activities. Students attend sports events and write outside of class.

0282. Business and Economic Reporting (2 s.h.)

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Completion of Economics 0051, 0052, or 0053 recommended prior to enrollment.

0295. Writing Humor (2 s.h.) F

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Understanding various forms of humor: wit, satire, parody, and irony. Practical assignments in writing humor, columns, etc.

0298. Honors Reading I (2 s.h.)

Hours arranged with full-time JPRA faculty. Extensive readings in areas of communications with emphasis on JPRA. Written and oral reports.

0299. Junior Honors Seminar (3 s.h.)

Required of all first-semester junior honors students. Independent studies and joint discussion.

0300. Contemporary Media Issues (3 s.h.)

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Discussion, research, and analysis of issues of current interest and importance in journalism, public relations, and advertising areas. Examples of topics include coverage of elections by news and advertising, First Amendment issues, and media and the courts. Topics announced in advance.

0310-0313. Journalism Workshops (1, 2, 3, 4 s.h., respectively) FS

Professionally oriented workshops open to working professionals, advanced undergraduates, and graduate students. Topics to be announced.

0315-0318. Special Topics in Journalism (1, 2, 3, 4 s.h., respectively) FS

Subject matter not covered by regular departmental course offerings. Courses are sometimes taught by distinguished professionals or visiting faculty. Topics to be announced.

Prerequisites: JPRA C055, 0150, and 0051 and permission of instructor. For non-majors: JPRA 0150 writing preparation, and permission of instructor.

This on-line computer course explores how radio, television, news magazines, and print media report on issues involving race. Students will analyze critical skills and perspectives necessary of journalists and others to understand and report the news in our culturally diverse society. Students will examine the power of media, how editorial decisions are made and by whom, and will begin to define the roles they can play as consumers or managers of media. Because this is an on-line course, regular face-to-face class meetings will not be held. Class discussions will take place primarily through a class Listserv.

0322. Introduction to Magazines (3 s.h.)

Prerequisite: JPRA 0150.

Overview of industry structure; magazine markets and audiences; and what professionals do: editing, writing, design, and advertising, circulation, concept development. Strongly recommended as preparation for JRPA 0381.

W323. Advanced Public Relations Writings (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, 0051, 0221 and 0223, or permission of instructor.

Preparation of materials such as brochures, speeches, annual reports, proposals, reports to management, radio and TV copy, and client presentations.

0324. Public Relations Management and Case Problems (3 s.h.) FS

Prerequisites: JPRA 0221 and 0223, or permission of instructor.

Development of case studies and proposals for a variety of public relations areas, such as investor relations, employee relations, community relations, government relations, and consumer relations. Public relations management principles. Study of current trends in public relations.

0327. Advertising Media Planning (3 s.h.) FS

Prerequisite: JPRA 0226.

Analysis of the mass media as vehicles of advertising communication, including materials for planning, buying, and scheduling of advertisements and commercials. Research on demographic and marketing factors and their use in developing advertising objectives and strategies.

0328. Marketing Media Products (3 s.h.) F

Prerequisites: JPRA 0226, 0270, and 0327, or permission of instructor.

Development and positioning of media franchises for print and video products, plus the marketing and sale of these products to consumers and advertisers. All media types are addressed and special emphasis is placed on the articulation and presentat ion of the vehicle, the sales call, and negotiations.

0332. Magazine Production (2 s.h.) FS

Prerequisites: JPRA 0231 and 0381.

Workshop in which students produce Philadelphia People magazine.

0333. Short Story Writing (3 s.h.) SS

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Writers' workshop including discussion of students' stories and analyses of anthologized stories and current fiction.

0335. History of Journalism (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051; History 0067 and 0068; and junior standing.

Development of American media with emphasis on newspapers; the struggle for freedom of the press; the relationship of newspapers to social and political history; the growth of magazines, book publishing, radio, and television.

0337. Broadcast News Reporting (3 s.h.) F

Prerequisites: JPRA 0234 and knowledge of audio/video recording and editing equipment, or permission of instructor.

Students will develop the journalistic acumen and technical skills necessary for gathering, reporting, writing, recording/shooting, and editing news and news-related stories for radio and television. Special emphasis on developing story ideas.

0338. Broadcast News Producing (4 s.h.) S

Prerequisites: JPRA 0234, 0337, and knowledge of audio/video or permission of instructor.

The main objective of this capstone course is to prepare students for their first broadcast news job. Students incorporate reporting skills from JPRA 0337 to write and produce radio and TV newscasts under deadline pressure in a newsroom/studio setting. By the end of the semester students should have the ability to perform at least entry-level newsroom work with competence and confidence.

0340. Editorial Writing (2 s.h.) S

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Conceptualizing, researching, and writing effective editorials for the mass media.

0344. Investigative Reporting (3 s.h.) FS

Prerequisite: JPRA 0251.

Advanced instruction and practice in writing news stories with emphasis on investigative and other in-depth reporting techniques.

0350. Health and Environmental Writing (2 s.h.) S

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

Instruction and practice in writing popular science articles for newspapers and magazines. Translation of scientific language, familiarization with science literature, and interviewing scientists.

0352. Gender and American Mass Media (3 s.h.)

This course explores the role of gender in both media reception and media practice. While it focuses primarily on cultural and professional notions about women's roles in American society, it also considers masculine stereotypes in the media world. The course examines the history and current practice of the three most established journalistic media-newspapers, magazines, and television news-in order to view how gender expectations affect women and men in the creation of media imagery and in the functioning of the media workplace.

0353. International News Communication (3 s.h.) S

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor.

An interdisciplinary and comparative approach to mass media systems of the world - their structures and functions. Topics include cultural exchange or invasion, international news flow, freedom of the press, socialist and developing nations' theories of press, mass media, and modernization.

0356. Publication Design (3 s.h.) FS

Prerequisites: JPRA C055, 0150, and 0051, plus one other JPRA course, or permission of instructor.

Introduction to theory and concepts of typography, layout, and design for news, feature, and Internet publication. Use of display and body type. Emphasis on creation of products requiring use of electronic editing and pagination software. Coursework includes use of graphics, photography, and color. For students interested in careers in newspaper and magazine editing, public relations, and electronic publishing.

0357. Publishing to the Web (3 s.h.)

Prerequisite: JPRA 0260 or permission of instructor. (JPRA 0356, Publication Design, recommended as preparation.)

Introduction to Hypertext Markup Language and its use in creation of web pages, charts, and tables, use of graphic images and color. Discussion of legal issues regarding electronic publishing, with special attention to copyright law. Significant hands-on workshop experience as well as review of selected World Wide Web sites, with a focus on media-related institutions. Creation of web pages and discussion of web site management included.

0358. British Mass Media (3 s.h.) F, S2

An undergraduate seminar in London, England, which concentrates on the current state of the mass media in Great Britain. Outstanding guest speakers and on-site inspection of media centers combine to present a rounded picture of the British news med ia. Also offered in summer (6 s.h.).

0359. Foreign Study in JPRA (1-3 s.h.)

Prerequisite: Permission of Foreign Study Coordinator.

Written report of JPRA research done by individual student during a trip of at least two weeks abroad. Paper must be presented by end of semester following return from trip.

0362. Photography (4 s.h.) F

Prerequisites: JPRA C055, 0150, and 0051, or permission of instructor. Corequisites: Registration for laboratory.

Individual direction in utilization of photography as a means of communication; creative photography, use of camera, darkroom procedures, picture selection, layout, cropping, sizing.

0363. Photojournalism (2 s.h.) F

Prerequisite: JPRA 0362 or permission of instructor.

The practical side of working as a photographer for newspapers, magazines, and wire services as well as freelance. Picture editing and handling. Registration for a photography laboratory required of those without regular access to a darkroom.

0364. Photographic Portfolio (2 s.h.) S

Prerequisite: JPRA 0362 or permission of instructor.

Production, organization, and presentation of a photographic portfolio. Registration for a photography laboratory required of those without regular access to a darkroom.

0365. Photography Special Projects (1-4 s.h.) FS

Prerequisites: JPRA 0362 and permission of instructor.

Individual work in areas of special interest including, but not limited to, formal and informal portraiture, nature of photography, underwater photography, medical or scientific photography, or special research in photography. Registration for a photography laboratory required of those without regular access to a darkroom.

0366. Photosensitive Materials (2 s.h.)

Prerequisite: JPRA 0362 or equivalent or permission of instructor.

Experimentation and application of a wide range of photographic processing and manipulation possibilities. Special effects. Darkroom effects.

0367. Photographic Lighting (2 s.h.)

Prerequisite: JPRA 0362 or equivalent or permission of instructor.

Manipulation and application of lighting (artificial and natural) in the studio and on location.

0368. Photography Seminar I (2 s.h.) S

Prerequisites: Junior or senior standing and JPRA 0362 and 0363.

0369. Photography Seminar II (2 s.h.) S

Prerequisites: Junior or senior standing and JPRA 0362 and 0363.

0371. WRTI Radio News Workshop (3 s.h.) FS S

Prerequisites: JPRA 0337, and permission of WRTI News Director.

In this capstone course designed for majors focused on radio as a career area, students work in the newsroom at WRTI-FM, Temple's public radio station. Students hold positions as producers, reporters, and anchors, and cover stories alongside local journalists in the nation's forth largest broadcast market.

W372. Broadcast Journalism Practicum (3 s.h.) FS

Prerequisite: BTMM 170 or permission of instructor.

A weekly student-produced broadcast news magazine show created in cooperation with Broadcasting, Telecommunications and Mass Media department students. Same as BTMM W372: Broadcast Production Practicum.

0374. Advertising Campaigns (3 s.h.) FS

Prerequisites: JPRA 0226, 0270, and 0327, or permission of instructor.

Preparation and production of advertising campaigns on a variety of subjects, including commercial products and public services institutions. Media planning, copy and layout, production of radio and TV commercials, and public relations campaigns as applied to the advertising campaign.

0376. Multimedia Publishing (3 s.h.)

Prerequisite: Either JPRA 0271, 0356, or 0337, or permission of instructor.

Creation of content-based reports, projects, publications, or web sites for public presentation that include editorial material as well as audio-video, simple animation, and small-scale special effects in their design. Choice of delivery system may be computer screen, wall projection, CD-ROM for web site. Of value to journalism, public relations, and advertising students for presentation formats as well as traditional publication.

0377. Advertising Account Management (3 s.h.) F

Prerequisites: JPRA 0226, 0270 and 0327, or permission of instructor.

Training in the management of the client-agency relationship involving both account executives and client advertising directors or brand managers. Special attention given to corporate culture, strategy development, account coordination, profit management, client satisfaction, people management, and to the evaluation, presentation, and sale of advertising concepts, executions, and services.

0378. Mass Media Research (3 s.h.)

Prerequisite: Junior or senior standing.

Social science research techniques in the study of mass media. Application of quantitative research methods to media situations, including commercial broadcast rating services and readership studies. Class projects require statement of a research problem, hypothesis formation, research design, data collection, data analysis and interpretation, and report writing. Credit not available for both JPRA 0378 and BTMM 0314.

0381. Magazine Editing and Design (4 s.h.) FS

Prerequisite: JPRA W231 or permission of instructor.

Editorial, mechanical, and business phases of magazine production, including manuscript processing, illustration, ethical and legal problems, and reader research. Class project: Philadelphia People magazine publication.

W382. Law and Ethics of Mass Communications (3 s.h.) FS S

Prerequisites: JPRA C055, 0150, and 0051, Political Science 0051, and junior or senior standing, or permission of instructor.

Ethical and legal problems of media, including libel, privacy, contempt, obscenity, access to information, free press/fair trial, antitrust law, and special restraints on broadcasting and advertising.

0385. Theories of Communication (3 s.h.)

Prerequisite: Junior or senior standing.

Current concepts in mass communication theory; empirical evidence derived from investigations generated by theory; language and perception, attitudes and opinions, social control in the media, two-step flow hypothesis, and news diffusion.

0386. Media Management (3 s.h.)

Operations, economics, and other business-related considerations as they relate to JPRA, advertising, and public relations. Technological influences; staff organization; personnel matters; budgeting, marketing, and research applications in regard to various mass media also are included.

0389. Internship (1 - 3 s.h.) FS S

Prerequisites: Major in JPRA and permission of the internship supervisor.

Organized professional work, under supervision, on selected media or news organizations.

0391. Special Projects (1 - 4 s.h.) FS S

Prerequisites: Junior or senior standing, and written permission of JPRA faculty member.

A special course of study in a particular area of JPRA. Candidates should submit a detailed project outline prior to registration.

0392. Creative Services Workshop (1 - 3 s.h.) S

Prerequisites: JPRA 0270 and 0374, or permission of instructor.

Student operation of an advertising agency for nonprofit accounts in the Philadelphia market area with advertising faculty supervision.

0398. Honors Readings II (2 s.h.)

Hours arranged. Advanced reading in areas of communications, with emphasis on JPRA. Written and oral reports required.

0399. Senior Honors Seminars (3 s.h.)

An intensive workshop in which students learn of the research interests of faculty members and devise and carry out their own group research project. Required of all senior honors students.