2101. Marketing Management (3 s.h.) F S SS.

(Formerly: MKTG 0081.)

Prerequisite: Economics 1101 (C051); Economics 1102 (C052) is highly recommended but not required.

Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. Study of marketing mix development issues, including product, price, promotion, distribution, and the other decisions involved in this process.

Note: Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.

2901. Honors Marketing Management (3 s.h.) F S. RCI: HO.

(Formerly: MKTG 0091.)

Prerequisite: Economics 1101/1901 (C051/C091); Economics 1102/1902 (C052/C092) is highly recommended but not required.

Introduction to the discipline of marketing. The nature of marketing activities in contemporary society and the firm. Study of marketing mix variables and decision processes involved in corporations and public agencies. Concepts from economics, behavioral sciences, and modern systems theory are incorporated.

Note: Open only to business designated honors students or with special permission. May be used to meet the marketing requirement of the Fox School of Business and Management. Students who intend to take Marketing 3511, 3553, or 3596 are required to earn a grade of C in this course.

2511. Marketing for the Sustainable Enterprise (3 s.h.)

Prerequisite: Marketing 2101/2901.

Sustainable marketing is a paradigm which extends the boundaries of traditional marketing. This course focuses on how both for-profit and not-for-profit organizations learn to innovate, develop, produce, promote, distribute, and reclaim products and services in new ways that reduce waste and pollution and benefit all stakeholders. In addition to modifications of marketing activities to reduce environmental impact, the course considers marketing’s role in corporate social responsibility (including ethical considerations) and social marketing agendas (such as health and community issues).

3501. Integrated Marketing Communications (3 s.h.) F S SS.

(Formerly: MKTG 0182: Advertising.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091).

Marketing 3501 is an intermediate level undergraduate marketing course using a lecture format supplemented by class discussions. The course introduces students to the field of advertising by taking an integrated marketing communications (IMC) perspective. While advertising is the major focus of the course, IMC will also play a critical role as the course develops perspectives on the process of advertising, promotions, and media working together as a part of the overall marketing strategy. Topics will include setting advertising objectives and budgets, client-agency-media relations, demand stimulation, media selection and evaluation, and the social responsibilities and regulation of advertising at the level of the firm and of the industry.

Note: Prior to Spring 2009, this course was titled “Advertising.”

3502. Information Management for Marketing Strategies (3 s.h.) F.

(Formerly: MKTG 0212: Information Management for Electronic Commerce.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), and 3511 (210).

Information has become a valued strategic asset and successful management of market information is essential for a firm’s sustained profitability. This course exposes students to the collection, analysis, and utilization of electronic data for the development of marketing strategies. The course includes the study of data warehousing technologies, marketing information systems, data mining, and customer relationship management.

Note: Prior to Spring 2009, this course was titled “Information Management for Electronic Commerce.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.

3503. Promotion Management (3 s.h.) S SS.

(Formerly: MKTG 0220.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), and 3596 (W160).

Strategic management of the entire promotion blend. Relationship of advertising, personal selling, sales promotion, and publicity to meet the information needs of the pre-selected market segments. The interaction of promotion with the rest of the marketing mix and the transaction process will also be covered.

Note: Marketing Majors must earn a grade of C or better for this course to count towards the major requirement.

3504. Sales and Sales Management (3 s.h.) F.

(Formerly: MKTG 0221.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091).

A brief introduction to the behavioral aspects of personal selling and a discussion of sales management. The course includes recruiting, selection, training, motivation, compensation, control, and the strategy of matching the sales effort to the sales task.

3505. Entrepreneurial Marketing (3 s.h.) F S.

Prerequisite: Marketing 2101 (0081) or 2901 (0091).

This course provides entrepreneurs and aspiring entrepreneurs with an understanding of marketing for new and small enterprises. It addresses marketing strategies particularly relevant for such enterprises. Students will apply marketing concepts to new and small enterprises, such as creating and nurturing relationships with new customers, suppliers, distributors, employees and investors; and learn about the special challenges and opportunities involved in developing marketing strategies from the ground up. This course blends theory and practice to develop a comprehensive entrepreneurial marketing plan.

Note: This course satisfies a Marketing Elective for Marketing Majors.

3506. Retailing and Supply Chain Management (3 s.h.) F.

(Formerly: MKTG 0232.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), 3596 (W160), 3511 (210).

Critical analysis of retailing strategies and how firms are using the Internet to expand their markets, service customers, and increase their sales. The course also looks at the critical supply chain issues involved in commerce including inventory management, transportation, procurement and warehousing involved in retailing management.

Note: Prior to Spring 2009, this course was titled “E-Retailing and Supply Chain Management.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirements.

3507. Direct Marketing (3 s.h.)

(Formerly: MKTG 0241: Direct Marketing & E-Commerce Channels.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), 3596 (W160), 3511 (0210).

Students are introduced to the scope of direct marketing including mail order, lead generation, circulation, relationship/loyalty programs, store traffic/site traffic building, fund raising, pre-selling, selling (cross-selling as well as selling-up), post-selling and research. Initially, the course will address how direct marketing varies from other forms of marketing and where its practice is most appropriate. Subsequently, the course covers how firms develop direct marketing programs for purposes of direct sale, lead generation or traffic generation using various direct marketing media such as: direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, Internet, inserts, videos, e-mail and trade shows. Various approaches for stimulating action and the measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed.

Note: Prior to Spring 2009, this course was titled “Direct Marketing & E-Commerce Channels.” Marketing Majors must earn a grade of C or better for this course to count towards the major requirements.

3508. Strategic Application of Technology in Marketing (3 s.h.) F S.

(Formerly: MKTG 0245.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091).

The basis of all commerce has continued to evolve to incorporate new and better technologies, which are developed for and diffused throughout business practices. Technology embedded e-commerce is now an integral part of all business and marketplace behaviors. Far beyond storefronts and the catalogue model of sales and distribution, technology introduces efficiencies into the value chain that become critical to corporate strategy. This course will review current and emerging technologies and their applications to the strategic creation, maintenance, and communication of value within the corporate value chain and the marketplace context. It includes the peer-to-peer markets, the symbolic use of brands and the manner in which marketplace intelligence is collected and analyzed.

3509. Quantitative Methods in Marketing Management (3 s.h.) S.

Prerequisite: Marketing 2101 (0081) or 2901 (0091), and 3511 (0210).

This course will teach students how to make use of Marketing Metrics: the collection, analysis, and utilization of data for the development of marketing strategies. The course includes the study of data collection, warehousing technologies, marketing information systems, data mining, and customer relationship management. Particular attention is paid to interpretation of quantitative data (Marketing dashboards).

3511. Marketing Research (3 s.h.) F S SS.

(Formerly: MKTG 0210.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091) with a grade of C or better, Statistics 2101 (C021) and 2102 (0022) OR Statistics 2103.

Methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. The course will focus on structuring marketing problems in terms of specific research questions, understanding primary and secondary sources of marketing research data (including issues in data collection), using specific techniques for analyzing marketing research data, and using these analyses to make better marketing management decisions.

Note: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4596 (4501 for freshmen admitted fall 2008).

3553. International Marketing (3 s.h.) F S SS.

(Formerly: MKTG 0250.)

Cross Listed with IBA 3553 (0275).

Problems of marketing and analysis of the internal marketing system of countries with various types of political-economic structures. The strategic impact of economic, cultural, political, and legal differences on marketing is emphasized. International product, price, promotion, and distribution issues are also considered.

Note: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4596 (4501 for freshmen admitted fall 2008).

3580. Special Topics - Marketing (3 s.h.)

(Formerly: MKTG 0394.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091); additional prerequisites may vary with topic.

Special topics in current developments in the field of marketing.

3581. Marketing Internship/Co-Operative Experience (3 s.h.) F S SS.

(Formerly: MKTG 0288.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), and 3596 (W160) and 3511 (0210).

The course is designed for students who have a Marketing Internship or Co-op Experience.

Note: Arrangements are made through the Marketing Department. This course is for Marketing majors only. Students must have completed the Marketing Core (MKTG 3511, 3596) prior to this course. Students must earn a grade of C or better for this course to count towards the major requirements.

3582. Independent Study (1 to 6 s.h.)

(Formerly: MKTG 0395.)

Prerequisite: Consultation with faculty member and approval of department chair.

Readings and/or papers under supervision of a faculty member.

3596. Consumer and Buyer Behavior (3 s.h.) F S SS. RCI: WI.

(Formerly: MKTG W160.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091) with a grade of C or better.

A survey and integration of concepts, theories, and frameworks that help explain the behavior of consumers. Topics include perception, product knowledge and involvement, decision making, learning, conditioning, and social influences such as culture, micro-culture, and social class. The course emphasizes the use of these concepts in developing marketing strategies. This is a WRITING INTENSIVE course and class size is limited to 20 students.

Note: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4596 (4501 for freshmen admitted fall 2008).

3682. Independent Study (1 to 6 s.h.) F S SS.

(Formerly: MKTG 0396.)

Prerequisite: Consultation with faculty member and approval of department chair.

Readings and/or papers under supervision of a faculty member.

3999. Honors Thesis I (1 to 3 s.h.) F S.

Prerequisite: Approval of instructor, Fox School Research Scholar Director, and Fox School Honors Director.

The first of a two-part sequence of courses in which independent research is conducted under the supervision of a thesis advisor from the Marketing department resulting in a substantial piece of original research, roughly 30 to 50 pages in length upon completion of Marketing 4999. The student must publicly present his/her findings at a Temple University Research Forum session or the equivalent during one of the two semesters during which these courses are undertaken.

4596. Marketing Strategy Planning (3 s.h.) F S SS. RCI: WI.

(Formerly: MKTG W360.)

Prerequisite: Marketing 2101 (0081) or 2901 (0091), and 3596 (W160) and 3511 (0210), and 3553 (0250), all with a grade of C or better, and at least one other 3500-level marketing course.

The application of quantitative and behavioral techniques to the strategic planning and evaluation of marketing systems. Emphasizes integration of the knowledge acquired during prior marketing course work. This is accomplished through a competitive computer simulation, individual applications of concepts and theories to actual firms, cases, and the development and presentation of a marketing plan set within a strategic marketing context.

Note: Capstone course for Marketing majors. It is strongly recommended for students in their senior year. MAY NOT be taken in the same semester as any MKTG CORE (3511, 3596, 3553) course.

4999. Honors Senior Thesis II (1 to 3 s.h.) F S.

(Formerly: MKTG 0397.)

Prerequisite: Approval of instructor, Fox School Research Scholar Director, and Fox School Honors Director, as well as completion of Marketing 3999.

Independent research conducted under the supervision of a thesis advisor from the Marketing Department resulting in a substantial piece of original research, roughly 30 to 50 pages in length. Student must publicly present his/her findings at a Temple University Research Forum session or the equivalent if this was not done in Marketing 3999.