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01726/Strategic Organizational Communications

 

Lower Division Courses

0065. Public Speaking (3 s.h.) F S SS.

(Formerly: SP COMM 0065.)

Students will prepare, present, and evaluate speeches to inform and persuade on significant topics of public concern. Students will learn principles of public speaking and critical thinking: those concerned with the discovery and evaluation of arguments and evidence, organization, style, audience analysis and adaptation, speech composition, and presentation skills.

Note: Departmental core requirement. Students currently taking English 0040 may not register for this course.

0066. Special Topics in Public Communication (3 s.h.) F S SS.

This course offers Variable topics in Public Communication not covered by regular departmental course offerings. Topics announced in advance.

Note: Departmental core requirement.

0070. Communicating Leadership (3 s.h.) F.

This course introduces students to leadership studies from a communication perspective. Leadership will be considered in a variety of contexts, including group leadership, for-profit and non-profit organizational leadership, and elected and non-elected public leadership. Through all course activities (e.g., readings, discussion, classroom exercises, a book review and personal interviews) students will gain a broad understanding of how leadership emerges and is enacted on a daily basis through communication.

Note: Departmental core requirement.

Upper Division Courses

0100. Introduction to Communication Theory (3 s.h.) S.

This course introduces students to the field of communications through an examination of various communication theories. Students will learn to critique communication theories from a variety of areas, including interpersonal, small group, organizational, mass and public communication, and integrate these into their daily communication practices.

Note: Departmental core requirement.

W110. News Writing and Media Relations (3 s.h.) S.

Prerequisite: English C050.

This course will teach students the fundamentals of writing stories for various types of news media, including print, broadcast and web-based. The theory and practice of media relations will also be studied.

Note: Required course for all Public Relations majors. This course is a prerequisite for all department writing courses. A grade of C or higher is required in order to take upper-level PR courses. This is a writing intensive course.

0139. Special Topics Public Relations (3 s.h.) F S SS.

This course focuses on subject matter not covered by regular departmental courses. Courses are sometimes taught by distinguished professionals or visiting faculty. Topics announced in advance.

R150/H150. Campaigns and Movements in America (3 s.h.) F S. Core: XC.

(Formerly: SP COMM R082.)

Cross Listed with Honors-0150.

This course focuses on the struggle for black equality in America, viewed from the perspectives of campaign and social movement theory. The course begins with the civil rights movement, moves through black power and subsequent white backlash, and then examines current controversies using books that take diametrically opposed positions. Its aim in part, is to improve critical thinking and communication skills.

0160. Strategies and Tactics of Persuasion (3 s.h.) F S.

(Formerly: SP COMM 0180.)

Persuasion viewed from the perspectives of the persuader and the persuadee. The course is designed to make students more effective in both roles, and also to raise troubling ethical questions. It covers politics, product advertising, religious cults, education, and much more. This course offers extensive use of media in conjunction with readings, lecture-discussions, and assignments.

Note: Departmental core requirement.

0164. Argumentation (3 s.h.) F S.

(Formerly: SP COMM 174.)

Students learn the basic principles of making arguments. Includes ways of analyzing arguments, organizing ideas, providing evidence for claims, and preparing briefs. Students prepare speeches and debates on current public policy issues.

0166. Special Topics in Public Communication (3 s.h.) F S SS.

Variable topics in Public Communication not covered by regular departmental course offerings. Topics are announced in advance.

0167. Discussion Methods (3 s.h.) S.

(Formerly: SP COMM 0067.)

A "hands-on" survey of discussion methods, focusing on group problem-solving techniques and panel discussions. Students will gain experience in group leadership, group participation, and criticism of group interactions.

0170. Introduction to Organizational Communication (3 s.h.) F.

Organizational Communication is the study of the relationship between communicating and organizing. This course will introduce students to classical and contemporary theories of organizational communication and their implications for everyday communication practices. Focusing on a variety of organizational forms, including both for-profit and non-profit organizations, students will develop a strong ability to integrate their understanding of organizational communication with their current and future participation in organizations through creative and critical verbal and written analyses of communication process.

0183. Leading Mediated Groups and Organizations (3 s.h.) F S.

Computer-mediated communication (CMC) and related technologies are more than tools; they fundamentally change the way we communicate - as families, friends and co-workers. Through readings, in-class and on-line discussion and exercises, and hands-on experience students will come to appreciate various perspectives on CMC and to understand how computer-mediated-communication and related technologies are possibly changing the way we communicate and interact in groups and organizations. This understanding will enable students to (1) envision/theorize how we can change technology to accomplish our communication goals and (2) adapt leadership and followership strategies to these changing situations.

0185. Special topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in organizational leadership. Seminar format.

0210. Practicum in Debate and Discussion (1-2 s.h.) F S.

(Formerly: SP COMM 201.)

For 1 credit hour: Training in tournament debate for one 90-minute period per week and submission of a brief on a controversial topic; or training in public discussion and debate and one 90-minute period per week and co-organizing a panel discussion and follow-up meeting on a controversial topic. For 2 credit hours: Training in tournament debate for two 90-minutes periods per week and submission of a brief on a controversial topic.

0220. Media Information Gathering and Evaluation (3 s.h.)

(Formerly: JPRA 220.)

Prerequisite: JOURN 0150.

Basic course in applied research for planning and evaluating communication campaigns.

Note: Required for the public relations sequence; recommended for the advertising sequence.

0221. Introduction to Public Relations (3 s.h.) F S SS.

(Formerly: JPRA 0221.)

Prerequisite: Journ 0150, or permission of instructor.

Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public.

0223. Fundamentals of Public Relations Writing (3 s.h.) F S SS.

(Formerly: JPRA 0223.)

Prerequisite: JOURN 0150 and STOC 0220, 0221, or permission of instructor.

Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications.

0239. Special Topics Public Relations (3 s.h.) F S SS.

Subject matter not covered by regular departmental course offerings. Course are sometimes taught by distinguished professionals or visiting faculty. Topics announced in advance.

0260. Political Communication (3 s.h.) F.

(Formerly: SP COMM 0280.)

Strategies and tactics of advocacy in political settings. Focus on persuasion in electoral campaigns, and in other political conflicts.

0261. Speech Writing in Public Communication (3 s.h.) F S.

(Formerly: SP COMM 0181.)

Prerequisite: STOC 0065 or permission of the instructor.

Students prepare speeches for their own presentation and ghost write speeches for others. Emphasis on audience analysis, speech construction, style, persuasion, and manuscript preparation. Includes study of practices of prominent speechwriters and their speeches, as well as great speeches in American history.

0264. Rhetorical Theory (3 s.h.) F.

(Formerly: SP COMM 0274.)

Introduction to classical and contemporary theories of speechmaking and other advocacy. Issues to be addressed include rhetoric's relationship to truth, knowledge, ethics, politics, and judgment.

0266. Special Topics in Public Communication (3 s.h.) F S SS.

Variable topics in Public Communication not covered by regular departmental course offerings. Topics announced in advanced.

0270. Leading Groups and Team Building (3 s.h.) S.

(Formerly: SP COMM 0252.)

Teams, and small groups, are an essential element of work and social life; we are constantly asked to cooperate, coordinate and collaborate. While teamwork can be a productive, immensely satisfying and rewarding experience, too often it falls short of meeting our expectations and fails miserably. This class introduces students to the small group communication theories and principles that provide the basis for being a member of and leading groups and understanding team building. Through (1) the study of small group communication theory, (2) the evaluation of teams in practice (from mountain climbing to virtual work teams), and (3) analyzing your own group experiences, you will develop the communication and analytic skills necessary to make teamwork work for you.

0272. Research Methods (3 s.h.) F.

This course provides a basic introduction to non-rhetorical research methods in communication scholarship. Students will be introduced to the assumptions and premises that underlie this type of research and will explore how those assumptions are reflected in the methods used. Focus is given to understand how the question asked drives the theory utilized, method employed, data collected, and results reported. A variety of research methods and domains are covered including ethnographic, survey and experimental methodologies. Concepts covered may include writing research questions and hypothesis, type of variables, nonparametric and parametric descriptive and inferential statistics, sampling, and hypotheses of association and difference.

0282. Global Communication and Leadership (3 s.h.) F.

This course focuses on communication processes and issues that arise in multinational and global organizations. This course explores the relationship between culture, communication, technology, and ways of organizing across national contexts and in different types of organizations (non-profit, voluntary, civic, governmental, small business and corporate systems). The communicative and ethical dimensions of international organizing are addressed.

W284. Diverse Communication and Leadership (3 s.h.) S. Core: WI.

This course addresses the impact of increasingly diverse workplaces on communication and leadership theories and practices and the ways in which they shape individual and institutional responses. Through an examination of traditional and non-traditional communication and leadership theories, this course focuses on issues such as age, gender, race, sexuality and ability. This course examines the communicative and ethical dimensions of working in, leading, and creating diverse workplaces.

0285. Special Topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in Organizational Leadership. Seminar format.

W323. Advanced Public Relations Writings (3 s.h.) F S. Core: WI.

(Formerly: JPRA W323.)

Prerequisite: JOURN 0150, STOC 0220, 0221, 0223, or permission of instructor.

Preparation of materials such as brochures, speeches, annual reports, proposals, reports to management, radio and TV copy, and client presentations.

0324. Public Relations Management and Case Problems (3 s.h.) F S.

(Formerly: JPRA 0324.)

Prerequisite: JOURN 0150, STOC 0221,0223, and W323, or permission of instructor.

Public relations management principles. Study of current trends in public relations. Development of case studies and proposals for a variety of public relations audiences, including investors, employees, the community, government, and consumers.

0334. Independent Study in Public Relations (3 s.h.) F S SS.

Arranged each semester. Please consult with instructor.

0337. Internship in Public Relations (3 s.h.) F S SS.

Prerequisite: Major in STOC, junior or senior status and permission of the internship supervisor. Minimum GPA of 3.0.

Organized professional work under supervision in public relations organization.

0338. Directed Projects: Public Relations (3 s.h.) F S SS.

(Formerly: JPRA 0398.)

Advanced reading in areas of communications, with emphasis on Public Relations. Written and oral reports required.

Note: Hours arranged.

0339. Special Topics: Public Relations (3 s.h.) F S SS.

(Formerly: JPRA 385.)

Prerequisite: Junior or senior status and JOUR C055, 0051 and 0150.

Current concepts in mass communication theory; empirical evidence derived from investigations generated by theory; language and perception, attitudes and opinions, social control in the media, two-step flow hypothesis, and news diffusion.

W350. Analysis of Public Discourse (3 s.h.) S.

(Formerly: SP COMM 0302.)

Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

0360. Seminar in Public Communication (3 s.h.) S.

(Formerly: Sp Comm 0300.)

Content and format variable. Emphasis on research on special topics in public communication and communication advocacy, e.g., political advertising, rhetoric of social issues, rhetorical genre, interpersonal influence, presidential communication, rhetorical masterpieces, etc. Could be single topic, individual topics, group project.

Note: Capstone course for Public Communication majors.

0366. Special Topics in Public Communication (1-4 s.h.) F S SS.

(Formerly: SP COMM 0385.)

Prerequisite: Junior or senior status or permission of the instructor. Minimum GPA of 3.0 required.

Methods of analyzing speeches and other types of advocacy. Critical approaches including neo-Aristotelian, metaphoric analysis, genre analysis, analysis of form and structure, argument analysis, etc. Students present written and oral critiques of a variety of rhetorical artifacts.

0367. Independent Study in Public Communication (1-4 s.h.) F S SS.

(Formerly: SP COMM 0397.)

Arranged each semester, please consult with the instructor.

0368. Independent Study in Public Communication (1-3 s.h.) F S SS.

(Formerly: SP COMM 0398.)

Arranged each semester, please consult with the instructor.

0369. Internship in Public Communication (3 s.h.) F S SS.

(Formerly: SP COMM 0399.)

Prerequisite: Junior or senior status. Permission of Department Chair. Minimum GPA of 3.0 required.

Arranged each semester, please consult with the Program Director.

W370. Collaborative Advocacy (3 s.h.) S. Core: WI.

This capstone course will allow students to understand, observe and facilitate inter-organizational efforts at problem-solving and social change within the public sphere. Employing principles of service learning, students will engage in a semester-long project where they facilitate a change within the public sphere by bringing multiple agents together to address and share concerns.

Note: This is the Capstone course for STOC.

0380. Communicating Organizational Change (3 s.h.) F.

Prerequisite: STOC 0170.

Students will examine the various exigencies for and processes of organizational change. Concepts covered include leading change, collaborative change, facilitating stakeholder involvement and acceptance, communication strategies for change (including internal and external public relations), and maintaining change.

0383. Organization Networks and Networked Organizations (3 s.h.) S.

Prerequisite: STOC 0170.

This course investigates the emergence of networked organizations, especially global network organizations. In addition, students will learn how social network analysis can be used to understand organizational structure and interaction from bureaucracies to terrorist networks.

0385. Special Topics in Organizational Leadership (3 s.h.) F S SS.

Variable topics in organizational leadership.

Note: Seminar format.

0391. Special Projects (1 - 4 s.h.) F S SS.

(Formerly: JPRA 0391.)

Prerequisite: Junior or senior status, and written permission of STOC faculty member.

A special course of study in a particular area of Public Communication.

Note: Candidates should submit a detailed project outline prior to registration.

0397. Independent Study in Organizational Leadership (3 s.h.) F S SS.

Prerequisite: Junior or Senior Standing.

Students will undertake an independent study of an area of organizational Leadership not otherwise offered. The study and results of that study (e.g., a paper) will be completed under the supervision of a faculty member. A syllabus must be filed within the first week of class.

W398. Independent Research in Organizational Leadership (3 s.h.) F S SS. Core: WI.

Prerequisite: Permission of Program Director. Junior or senior status required. Minimum GPA of 3.0 required.

Under the supervision of a faculty member, students will undertake an independent research project. This project may be completed at the students' own initiative or be part of a larger faculty research project. Students will plan, execute and write-up a research project. Data may be archival, ethnographic, participant response, or experimental. The final result will be a submission-quality research paper. Students will be strongly encouraged to submit their papers to conferences and/or publications. A syllabus or research agreement must be filed within the first week of class.

0399. Internship in Organizational Leadership (3 s.h.) F S SS.

Prerequisite: Major in STOC; junior or senior status required. Permission of Program Director. Minimum GPA of 3.0 required.

Students undertake a semester-long internship that directly furthers their practical knowledge of organizational leadership. All internships must be approved beforehand in consultation with the Internship Coordinator, who will be in contact with the employer. Students will be required to keep a journal and produce a final paper integrating their knowledge of theory with their internship experiences. Students will be supervised and graded by the Internship Coordinator or other suitable faculty member.


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