SCAT
Program Descriptions
JOURNALISM, PUBLIC RELATIONS, AND ADVERTISING
Karen M. Turner, Chair
(215) 204-8346
e-mail: kturner@temple.edu
The basic curriculum for Journalism, Public Relations, and Advertising (JPRA) is designed with the conviction that proficiency in the field requires a broad educational background coupled with rigorous professional training. The curriculum, therefore, emphasizes subject matter from other disciplines, particularly those in the traditional liberal arts and sciences.
At the heart of the JPRA program is a strong academic advising system. While students must ultimately be responsible for their own academic programs, each student will first be assigned to the Academic Advising Center and later to a faculty adviser who represents the sequence of study the student is following.
Requirements for the Degree of Bachelor of Arts in Journalism, Public
Relations, and Advertising
The degree of Bachelor of Arts may be conferred upon a student majoring
in Journalism, Public Relations, and Advertising by recommendation of
the faculty and upon satisfactory completion of a minimum of 126 semester
hours of credit with a cumulative average of 2.0 overall and in the major.
Students must meet:
2.School of Communications and Theater requirements
3.Major requirements in the department
- History C067: History of the United States, 1600-1877
- History C068: History of the United States, 1877-present
- Political Science C051: American Political System
- Psychology C050: Psychology as a Social Science
- Sociology C050: Introduction to Sociology
- Economics C050: Introduction to the Economy
- Economics C051: Macroeconomic Principles
- Economics C052: Microeconomic Principles
- Economics C055: Global Economic Issues
- Economics R065: The Economics of Diversity
- Statistics C021: Basic Quantitative Foundations for Business and Economics
3.Of the 126 semester hours required for graduation, at least 80 semester hours must be in courses outside Journalism, Public Relations, and Advertising; Film and Media Arts; and Broadcasting, Telecommunications, and Mass Media and 65 of those credits must be in liberal arts and science courses. This limits to 15 the number of credit hours taken from Education, Business, etc. if the student plans to graduate with no more than 126 credits.
The remaining semester hours required outside the department may be taken in any department of the University except Business Education. The department also does not count towards graduation credits earned through Sec. Ed. 0317, the Special Recruitment and Admissions Program (SRAP), Topical Studies, Military Science, or the Extern Program.
Only eight semester hours will be accepted from Physical Education courses. No more than six hours total of courses in Psychoeducational Processes (PEP) may be taken, and no more than 30 hours may be taken in any single CLA department or other SCAT department without special written permission from the Department of Journalism, Public Relations, and Advertising. These requirements are to ensure a broad-based liberal arts education for each major.
It is the student's responsibility to meet prerequisite requirements for an outside course according to the mandates of the department that offers the course.
JPRA 0051, Mass Media Writing Style Lab, a two-credit course, may be required of some students as preparation for department writing courses. Other students may test out of it based on standardized test scores.
4. Major Requirements. Requirements should be carefully examined. Of the 126 credits needed for graduation, 36 semester hours must be in Journalism, Public Relations and Advertising courses and no more than 46 semester hours may be in Journalism, Public Relations, and Advertising; Film and Media Arts; and Broadcasting, Telecommunications, and Mass Media courses.
A maximum of 12 semester hours of JPRA-related coursework may be transferred from a program accredited by the Accrediting Council for Education in Journalism and Mass Communication. (This includes classes in public relations and advertising.) Students transferring from all other institutions will be allowed a maximum of 9 semester hours of JPRA-related transfer credit, including JPRA C055 (Introduction to Mass Media) and JPRA 0150 (Writing for Mass Media). Under no circumstances will credit be allowed for duplicate courses.
The department does not award credit for academic or life experience. Students with extensive experience may present evidence and petition for a waiver of department course requirements.
Journalism, Public Relations, and Advertising majors must receive a grade of C or higher in all required department courses and must maintain a minimum GPA of 2.0 in the department as well as the 2.0 overall average required by the University to qualify for graduation. Students who fall below a 2.0 average for a semester, for all department courses or in their overall University courses, will be placed on probation or academic warning, the first step toward dismissal.
The department prepares students for both careers in communications and lives as informed, productive media consumers. Department requirements provide a solid foundation for students who are likely to shift directions as they and communication industries change. The department also believes that effective writing is central to communication and is a common theme in the department curriculum.
Sequences
We have programs of specialization, or "sequences" in broadcast journalism,
advertising, public relations, photography for the mass media, magazine,
and news editorial. The department also offers a multimedia sequence
with a journalism focus. Each of those sequences has a course of
study in which some classes are required and others need a prerequisite
course. Students are urged to make sure they take sequence courses in
proper order.
Department Requirements
All majors must complete at least 36 credit hours in Journalism, Public
Relations and Advertising courses and no more than 39 credit hours in
Journalism, Public Relations, and Advertising, Film and Media Arts, and
Broadcasting, Telecommunications, and Mass Media courses. Requirements
include:
a. JPRA C055 Introduction to Mass Media
b. JPRA 0150 Writing for Mass Media
c. JPRA 0260 Electronic Information Gathering
or
JPRA 0220 Media Information Gathering and
Evaluation
d. JPRA W382 Law and Ethics of Mass Communication
Prerequisite to JPRA 0150: Completion of English C050 or its equivalent. Students placed into English 0040 must pass (with a C or better) the two-credit Writing Style Lab, JPRA 0051. Completion of JPRA C055 and 0150 with grades of C or better is required before students enroll in any JPRA classes numbered 0200 or higher or a capstone course.
2 . An additional course from the following list:
- JPRA 0060 Introduction to Visual Communications
- JPRA 0317 Special Topics in Journalism
- JPRA 0335 History of Journalism
- JPRA 0320 Race and Racism in the News (on-line)
- JPRA 0378 Mass Media Research
- JPRA 0385 Theories of Communication
3. Requirements for the sequence of the student's choice,
including the sequence capstone.
Advertising Sequence Requirements
F.T. Marquez, Ph.D.
Director, Advertising Sequence
Office Phone: 215-204-1908
E-mail: fmarquez@astro.temple.edu
The Advertising Sequence aims to provide training to students who are interested in working in various areas of advertising, and specifically to those who plan to make a career in agency or corporate advertising. The sequence of courses and related subjects are designed to prepare students to undertake positions in advertising copywriting, research, or media planning and management.
1. Department Core Courses 12-14 credits
2. Sequence Requirements
12 credits
JPRA 0226 Introduction to Advertising
(3)
JPRA 0270 Advertising Copywriting
(3)
JPRA 0327 Advertising Media
Planning (3)
JPRA 0374 Advertising Campaigns
(3) (CAPSTONE)
3. At least two of the
following:
6 credits
JPRA 0271 Advertising Portfolio
(3)
JPRA 0328 Marketing Media Products
(3)
JPRA 0377 Advertising Account
Management (3)
JPRA 0389 Advertising Internships
(1-3)
JPRA 0392 Creative Services
Workshop (3)
4. At least two of the following:
6 credits
JPRA 0060 Introduction to Visual
Communication (3)
JPRA 0221 Public Relations
Principles & Problems (3)
JPRA 0333 Short Story Writing
(3)
JPRA 0335 History of Journalism
(3)
JPRA 0378 Mass Media Research
(3)
JPRA 0385 Theories of Communication
(3)
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
Broadcast Journalism Sequence Requirements
Karen M. Turner, MA, JD
Director, Broadcast News Sequence
Office Phone: 215-204-8386
e-mail: kturner@astro.temple.edu
Students who wish to make a career in broadcast news, as a reporter, writer, anchor, or news producer should follow this course of study. Students are also encouraged to emphasize disciplines such as political science, criminal justice and language studies in their courses outside the department.
1. Departmental Core Courses 12-14 credits
2. Sequence Requirements:
11-17 credits
BTMM 0170 Introduction to Television Production
(4)
(or equivalent audio/video
experience by permission of sequence director)
JPRA 0234 Broadcast News
Writing (3)
JPRA 0337 Broadcast News
Reporting (4)
JPRA 0338 Broadcast News
Producing (4) (CAPSTONE)
JPRA 0389 Internship
(1-3)
3. Two of the following:
6 credits
JPRA 0216 Broadcast Performance
(4)
JPRA 0371 WRTI Radio
News Workshop (3)
JPRA W372 Broadcast Journalism
Practicum (Television) (3)
4. At least one of the following: 2-6 credits
JPRA 0060 Introduction
to Visual Communication (3)
JPRA 0215 Reviewing Theater/Music
(2)
JPRA 0251 Newswriting
II/Public Affairs Reporting (3)
JPRA 0280 Sports Writing
(2)
JPRA 0282 Business and
Economic Reporting (2)
JPRA 0295 Writing Humor
(2)
JPRA 0317 Special Topics
(3)
JPRA 0320 Race and Racism
in the News (3)
JPRA 0335 History of
Journalism (3)
JPRA 0340 Editorial Writing
(2)
JPRA 0350 Health and
Environmental Writing (2)
JPRA 0352 Gender and
American Mass Media (3)
JPRA 0358 British Mass
Media (6)
JPRA 0386 Media Management
(3)
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
Magazine Sequence Requirements
Carolyn Kitch, Ph.D.
Director, Magazine Sequence
Office Phone: 215-204-5077
E-mail: ckitch@astro.temple.edu
1. Departmental Core Courses 12-14 credits
2. Sequence Requirements:
10 credits
JPRA W231 Magazine Article
Writing (3)
JPRA 0322
Introduction to Magazine Publishing (3)
JPRA 0381
Magazine Editing/Design (4) (CAPSTONE)
3. Two of the following:
6 - 7 credits
JPRA 0226
Introduction to Advertising (3)
JPRA 0251 Newswriting II (3)
JPRA 0255
Editing the News (3)
JPRA 0356
Publication Design (3)
JPRA 0357
Publishing to the Web (3)
JPRA 0362
Photography (4)
4. Two of the following:
3-6 credits
JPRA 0060
Introduction to Visual Communication (3)
JPRA 0215
Reviewing Theater/Music (2)
JPRA 0280
Sports Writing (2)
JPRA 0317
Special Topics (3)
JPRA 0320
Race and Racism in the News (3)
JPRA 0328
Marketing Media Products (3)
JPRA 0333
Short Story Writing (3)
JPRA 0340
Editorial Writing (2)
JPRA 0344
Investigative Reporting (3)
JPRA 0350
Science Writing (2)
JPRA 0352
Gender and American Mass Media (3)
JPRA 0363
Photojournalism (2)
JPRA 0386
Media Management (3)
JPRA 0389
Internship (1-3)
5. At least one other JPRA elective OR at least one other
1-4 credits
course from categories 3 or 4.
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
News-Editorial Sequence Requirements
Bernie Ankney, M.A.
Director, News-Editorial Sequence
Office Phone: 215-204-1844
E-mail: rankney@temple.edu
This sequence of courses is designed for students who wish to become reporters, editors, and managers of newspapers. Students are encouraged to emphasize political science, finance, urban studies, and language studies in their choice of coursework outside the department.
1. Departmental Core Courses 12-14 credits
2. Sequence Requirements
12 credits
JPRA 0251 Public Affairs Reporting (3)
JPRA 0255 Editing the
News (3)
JPRA 0344 Investigative
Reporting (3) (CAPSTONE)
JPRA 0389 Internship
(1-3)
3. At least two of the following: 6 credits
JPRA 0215 Reviewing Theater/Music
(2)
JPRA 0223 Fundamentals
of Public Relations Writing (3)
JPRA W231 Magazine Article Writing
(3)
JPRA 0234 Broadcast News
Writing (3)
JPRA 0280 Sports Writing
(2)
JPRA 0295 Writing Humor
(2)
JPRA 0340 Editorial Writing
(2)
JPRA 0350 Science Writing
(2)
JPRA 0362 Photography
(4)
JPRA 0381 Magazine Editing/Design
(4)
4. At least two of the following: 6 credits
JPRA 0300 Contemporary
Media Issues (3)
JPRA 0320 Race and Racism
in the News (3)
JPRA 0335 History of
Journalism (3)
JPRA 0356 Publication
Design (3)
JPRA 0357 Publishing
to the Web (3)
JPRA 0358 British Mass
Media (6)
JPRA 0386 Media Management
(3)
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
Multi-Media Sequence Requirements
Andrew Mendelson, Ph.D.
Director, Multi-Media Sequence
Office Phone: 215-204-5020
E-mail: amendels@temple.edu
Students interested in studying and utilizing online and new media technologies within a journalistic mass media framework are encouraged to consider the course of study listed below:
1. Departmental Core Requirements 12-14 credits
2. Sequence Requirements: 15-16
credits
JPRA 0060 Visual Communication
(3)
JPRA 0255 Editing the
News (3)
JPRA 0261 Graphic Arts
(3)
JPRA 0362 Photography
(4)
JPRA 0357 Publishing
to the Web (3)
or
JPRA 0376 Multimedia
Storytelling (3)
3. JPRA Capstone from the following: 2-4
credits
(Multimedia students must meet the requirement
for a capstone course)
JPRA 0324 Public Relations
Management and Case Problems (3)
JPRA 0338 Broadcast News
Producing (4)
JPRA 0344 Investigative
Reporting (3)
JPRA 0368 Photo Seminar
I (2)
JPRA 0369 Photo Seminar
II (2)
JPRA 0374 Advertising
Campaigns (3)
JPRA 0381 Magazine Editing
and Design (4)
4. JPRA electives 5 or 6 credits
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
Photography for the Mass Media Sequence Requirements
Edward J. Trayes, Ph.D.
Director, Photography for the Mass Media Sequence
Office Phone: 215-204-8344
E-mail: trayes@astro.temple.edu
Students who wish to make a career as a newspaper or magazine photographer or as a photography editor should follow this course of study:
1. Departmental Core Courses 12-14 credits
2. Sequence Requirements: 20-21
credits
JPRA 0060 Visual Communication
(3)
JPRA 0362 Photography
(4)
JPRA 0363 Photojournalism
(2)
JPRA 0364 Photographic
Portfolio (2)
JPRA 0365 Photo Special
Projects (1-4)
JPRA 0366 Photosensitive
Materials (2)
or
JPRA 0367 Photographic
Lighting (2)
JPRA 0368 Photo Seminar
I (2)
JPRA 0369 Photo Seminar
II (2) (CAPSTONE)
3. Students should also consider for-credit internships, independent study in photography and electives within the department.
Minimum JPRA credits: 36
Maximum JPRA credits: 39
Public Relations Sequence Requirements
Jean Brodey, Ed.D., APR
Director, Public Relations Sequence
Office Phone: 215-204-8757
E-mail: brodey44@aol.com
1. Departmental Core Courses 2-14 credits
2. Sequence Requirements
12
credits
JPRA 0221 Public Relations
Principles and Problems (3)
JPRA 0223 Public Relations
Writing and Editing I (3)
JPRA W323 Public Relations
Writing and Editing II (3)
JPRA 0324 Public Relations
Management and Case Problems (3)
(CAPSTONE)
3. Four to five electives from the following: 12-15
credits
JPRA 0216 Broadcast Performance
(4)
JPRA 0220 Media Information
Gathering and Evaluation (3)
(if not taken in the JPRA core)
JPRA 0226 Introduction
to Advertising (3)
JPRA W231 Magazine Article Writing
(3)
JPRA 0234 Broadcast News
Writing (3)
JPRA 0255 Editing the
News (3)
JPRA 0270 Advertising
Copywriting (3)
JPRA 0282 Business and
Economic Reporting (2)
JPRA 0332 Magazine Production
(3)
JPRA 0335 History of
Journalism (3)
JPRA 0340 Editorial Writing
(2)
JPRA 0350 Health and
Environmental Writing (2)
JPRA 0358 British Mass
Media (6)
JPRA 0361 Graphic Arts
in Publication (3)
JPRA 0362 Photography
(4)
JPRA 0378 Mass Media
Research (3)
JPRA 0385 Theories of
Communication (3)
JPRA 0386 Media Management
(3)
JPRA 0389 Internship
(1-3)
Minimum JPRA credits: 36
Maximum JPRA/BTMM/FMA credits: 46
Minor in Science and Health Communications for the Journalism, Public
Relations, and Advertising Major
A minor of 21 or more credit hours is available to Journalism, Public
Relations, and Advertising students who wish to add a sub-specialty in
science, environmental, or health communication. News-Editorial, Magazine,
and Public Relations students most easily adapt their schedules to
satisfy this minor. Courses taken to satisfy other University or department
requirements may be used to satisfy requirements of this minor.
Required of all Minors:
| JPRA 0350 Science Writing | 2 s.h. |
Science Background, two courses in one discipline of the following:
| Bio. C083, C084 General Biology I, II | 4, 4 s.h. |
| Bio. C071 Human Biology | 4 s.h. |
| and either: | |
| Bio. C072 Ecosystems and Man | 4 s.h. |
| Bio. C074 Plants, Food, World Hunger | 4 s.h |
| Bio. C075 Heredity and Man | 4 s.h. |
| Bio. C080 Human Development, or Bio. C085 Marine Biology |
4 s.h. |
| Chem. C061/63, C062/64 Introduction to Chemistry I and II | 4,4 s.h. |
| Physics C053 Physics: Matter and Motion | 4 s.h |
| and either: | |
| Physics C054 Physics: Waves and Modern Physics, or
Physics C056 Introduction to Astronomy |
4 s.h |
| Geology C050 Introductory Geology | 4 s.h. |
| and either: | |
| Geology C051 Catastrophic Geology | 4 s.h. |
| Geology C057 Evolution | 4 s.h. |
| Geology C062 Climate Change: Ocean and Atmosphere | 4 s.h. |
| Geology C081 Environmental Geology | 4 s.h. |
| Skills and Research, two courses: | |
| JPRA 0221 Introduction to Public Relations | 3 s.h. |
| JPRA 0223 Fundamentals of Public Relations Writing | 3 s.h. |
| JPRA W231 Magazine Article Writing | 3 s.h. |
| JPRA 0378 Mass Media Research | 3 s.h. |
| English W102 Technical Writing | 3 s.h. |
Medical, Health Systems, and Environmental Contexts, two courses:
| Hlth. Rel. Prof. 0110 Microbiology (CAHP) (Spring) | 4 s.h. | Permission required for non-majors |
| Hlth. Info. Mgt. 0003 Medical Terminology (CAHP) | 3 s.h. | For non-majors |
| Hlth. Admin. X101 Introduction to Health Services
Systems (FSBM) |
3 s.h. | |
| Hlth. Admin. 0201 Current Issues in Health | 3 s.h. | Prerequisite: Hlth. Admin. X101 Administration (FSBM) |
| Econ. 0262 or W262 Health Economics | 3 s.h. | Prerequisite: Econ. 0052 or 0053 |
| GUS 0050 Environment and Society | 3 s.h. | Prerequisite: Geology 0050 |
| EE C020 Evolution of Modern Electrical Systems | 3 s.h. | Prerequisite: Any first level Core (Engr.) science course |
Minor in Journalism, Public Relations, and Advertising
A minor of 20 or more credit hours is available to undergraduate
students. The minor is intended to broaden the educational experience
of students
majoring in other disciplines. A notation on the transcript will indicate
successful completion of the minor.
The requirements for a minor in Journalism, Public Relations, and Advertising are as follows:
- JPRA C055 Introduction to Mass Media 3 s.h.
- JPRA 0150 Writing for Mass Media 3 s.h.
The remaining courses to complete the minor may be selected from among the courses listed by sequence, subject to stated prerequisites. Transfer courses from other institutions are not accepted for credit for the minor in Journalism, Public Relations, and Advertising, with the single exception of JPRA C055.
Students must receive the permission of their adviser before starting in this program and must register for the minor in the School of Communications and Theater Advising Center, Third Floor, Annenberg Hall. Once the minor has been approved, students must follow the academic rules of the Department of Journalism, Public Relations, and Advertising for all Journalism, Public Relations, and Advertising courses. Minor credit is not given for Journalism, Public Relations, and Advertising grades below C. Students must maintain at least a 2.0 GPA in the minor. Students with Journalism, Public Relations, and Advertising averages under 2.0 for more than two semesters will be dropped from the program. Students with averages under 2.0 may not begin the program.
London Program
The department participates in the School of Communications and Theater's
Temple London (fall semester) and British Mass Media Seminar (summer)
programs that offer special opportunities for study and research.
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SPEECH COMMUNICATION
Aram A. Aghazarian, Chair
(215) 204-1882
e-mail: arama@vm.temple.edu
The Department of Speech Communication combines a liberal arts emphasis with a communication perspective designed to provide majors with strong analytic and performance skills for a wide variety of communication contexts and careers where advocacy is the goal -- for example, law, business, public relations, public policy, government, etc. Performance skills are gained through theoretical and practical courses in public speaking, argumentation, debate, and speech writing, while analytic skills are gained through courses in the strategies and tactics of persuasion and campaigns and movements. Students are encouraged to apply theory and practice in career settings via independent study and internship experiences.
Speech Communication students are encouraged to enhance their career preparation by taking elective courses in other programs of the School, in the Fox School of Business and Management, the College of Liberal Arts, and throughout the University.
Requirements
2. In order to develop essential speech communication skills and a broad understanding of the discipline, the following courses in Speech Communication must be completed:
0065 Public Speaking
R082 Campaigns and Movements
0174 Argumentation
0180 Persuasion
0274 Rhetorical Theory
0300 Seminar in Communication and Advocacy
0302 Rhetorical Criticism
0398 Independent Study Spch. Comm.
0399 Internship
6. At least 63 semester hours must be taken outside the School of Communications and Theater.
Students wishing to minor in Speech Communication must complete the following requirements:
2. Six semester hours of Speech Communication courses numbered 0100 or above.