0051. Mass Media Writing Style Lab (2 s.h.) F S.

Prerequisite: Must be taken with or before JPRA 0150, but course may be waived for students with high scores on entry standardized tests.

Course deals with fundamentals of style and use of language.

C055. Introduction to Mass Media (3 s.h.) F S SS. Core: IN.

Duplicate Courses: Credit not available for both JPRA C055 and BTMM 0020.

Normally taken as first JPRA course. This is a basic survey course which provides students with a general understanding of mass communication; the relationships of media to one another and to the community at large; JPRA issues; current trends in disseminating public information.

0060. Introduction to Visual Communication (3 s.h.) F S.

This course requires students to examine the many roles photographs, both still and motion images, play in society by critically examining the way we use photographs and how photographs affect how we see the world. Through analytic study of specific works of visual expression (mainly journalistic, advertising and documentary), students will be introduced to the tools necessary to understand all forms of visual communication.

0150. Writing for Mass Media (3 s.h.) F S SS.

Prerequisite: Composition C050.Co-Requisite: JPRA 0051.

Introduction to and practice in writing stories for various mass media such as newspaper, magazine, broadcast, public relations, and advertising. Accuracy, effective writing, and language skills.

H190. Writing for Mass Media - Honors (3 s.h.)

Prerequisite: Written permission of Honors Director.

Instruction in reporting and writing for the mass media for freshmen who have placed into the Honors Program. In-class writing and out-of-class assignments. Individual critiques on style and use of language.

0215. Reviewing Theater/Music (2 s.h.)

Prerequisite: JPRA C055, 0150, and 0051, or a writing course in another school or permission of instructor.

Theory and practice of reviewing theater and music for newspapers and magazines; attending performances and writing reviews.

0216. Broadcast Performance (4 s.h.) F S.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Explores the variety of skills required to communicate effectively through radio and television. Emphasis on performance techniques, creativity, writing and analytical skills needed to communicate effectively using various formats, such as interviews, editorials, commercials, and newscasts.

0220. Media Information Gathering and Evaluation (3 s.h.)

Prerequisite: JPRA 0150.

Basic course in applied research for planning and evaluating communication campaigns.

0221. Introduction to Public Relations (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public.

0223. Fundamentals of Public Relations Writing (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, 0051, and 0221, or permission of instructor.

Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications.

0226. Introduction to Advertising (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

The function of advertising in the overall economy; determining markets and using advertising in selling goods and services; relationship of advertising agencies to advertisers and media.

W231. Magazine Article Writing (3 s.h.) F S SS. Core: WI.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Writing, analyzing, and marketing factual articles for general and specialized magazines. Subject research, investigation of editorial needs, ethical and legal problems, and manuscript preparation.

0234. Broadcast Newswriting (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, and 0051.

Students learn skills necessary to write for radio and television under deadline pressure, analyze how broadcast news is presented, develop interview skills, and write newscasts and editorials.

0251. Public Affairs Reporting (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, and 0051, and Political Science 0145.

Practice in reporting and writing news stories with the major emphasis on the reporting of public affairs.

0255. Editing the News (3 s.h.) F S.

Prerequisite: JPRA C055, 0150, and 0051.

Editing copy, writing headlines and picture captions. Some layout, coordinating news values with space limitations. Consideration of management and ethical problems.

0260. Electronic Information Gathering (3 s.h.) F S SS.

Prerequisite: JPRA C055, 0150, 0051 and one other JPRA course. JPRA majors only.

Introduction to Internet, World Wide Web, and electronic database materials. Course includes retrieval, analysis, and presentation of computer data with final projects usually published to the World Wide Web.

0270. Advertising Copywriting (3 s.h.) F.

Prerequisite: JPRA C055, 0150, 0051, and 0226, or permission of instructor.

Writing effective advertising messages for newspapers, magazines, the trade press, industrial publications, radio, television, mail order, and billboards. Print and broadcast advertising. Analysis and improvement of current advertisements.

0271. Advertising Portfolio (3 s.h.) F.

Prerequisite: JPRA 0226 and 0270, or permission of instructor.

Use of graphics, typography, layout, and illustrations to design print media advertising.

0280. Sports Writing (2 s.h.) F SS.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Instruction and practice in reporting and writing stories on a variety of sports topics. Traditional play-by-play reporting and locker room interviewing; less traditional sports activities. Students attend sports events and write outside of class.

0282. Business and Economic Reporting (3 s.h.)

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Completion of Economics 0051, 0052, or 0053 recommended prior to enrollment. Focuses on the role and performance of the news media in providing news about business and economics and how journalists can improve their knowledge and skills. The course provides a general background in a range of current economic and business topics.

0295. Writing Humor (2 s.h.) F.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Understanding various forms of humor: wit, satire, parody, and irony. Practical assignments in writing humor, columns, etc.

0298. Honors Reading I (2 s.h.)

Hours arranged with full-time JPRA faculty. Extensive readings in areas of communications with emphasis on JPRA. Written and oral reports.

0299. Junior Honors Seminar (3 s.h.)

Required of all first-semester junior honors students. Independent studies and joint discussion

0300. Contemporary Media Issues (3 s.h.)

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Discussion, research, and analysis of issues of current interest and importance in journalism, public relations, and advertising areas. Examples of topics include coverage of elections by news and advertising, First Amendment issues, and media and the courts. Topics announced in advance.

0310-0313. Journalism Workshops (1, 2, 3, 4 s.h. respectively) F S.

Professionally oriented workshops open to working professionals, advanced undergraduates, and graduate students. Topics to be announced.

0315-0318. Special Topics in Journalism (1, 2, 3, 4 s.h. respectively) F S SS.

Subject matter not covered by regular departmental course offerings. Courses are sometimes taught by distinguished professionals or visiting faculty. Topics announced in advance.

0320. Race and Racism in the News (3 s.h.)

Prerequisite: JPRA C055, 0150, 0051, familiarity with basic computer technology, and permission of instructor. For non-majors: JPRA 0150 writing preparation, familiarity with basic computer technology, and permission of instructor.

This online computer course explores how radio, television, news magazines, and print media report on issues involving race. Students will analyze critical skills and perspectives necessary of journalists and others to understand and report the news in our culturally diverse society. Students will examine the power of media, how editorial decisions are made and by whom, and will begin to define the roles they can play as consumers or managers of media. Because this is an online course, face-to-face class meetings will not be held. Class discussions will take place through various online venues.

0322. Introduction to Magazines (3 s.h.)

Prerequisite: JPRA 0150.

Overview of industry structure; magazine markets and audiences; and what professionals do: editing, writing, design, and advertising, circulation, concept development.

W323. Advanced Public Relations Writings (3 s.h.) F S. Core: WI.

Prerequisite: JPRA C055, 0150, 0051, 0221 and 0223, or permission of instructor.

Preparation of materials such as brochures, speeches, annual reports, proposals, reports to management, radio and TV copy, and client presentations.

0324. Public Relations Management and Case Problems (3 s.h.) F S.

Prerequisite: JPRA 0221 and 0223, or permission of instructor.

Public relations management principles. Study of current trends in public relations. Development of case studies and proposals for a variety of public relations audiences, including investors, employees, the community, government, and consumers.

0327. Advertising Media Planning (3 s.h.) F S.

Prerequisite: JPRA 0226.

Analysis of the mass media as vehicles of advertising communication, including materials for planning, buying, and scheduling of advertisements and commercials. Research on demographic and marketing factors and their use in developing advertising objectives and strategies.

0328. Marketing Media Products (3 s.h.) F.

Prerequisite: JPRA 0226, 0270, and 0327, or permission of instructor.

Development and positioning of media franchises for print and video products, plus the marketing and sale of these products to consumers and advertisers. All media types are addressed and special emphasis is placed on the articulation and presentation of the vehicle, the sales call, and negotiations.

0332. Magazine Production (2 s.h.) F S.

Prerequisite: JPRA 0231 and 0381.

Workshop in which students produce Philadelphia People magazine.

0333. Short Story Writing (3 s.h.)

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Writers' workshop, including discussion of students' stories and analyses of anthologized stories and current fiction.

0335. History of Journalism (3 s.h.) F S.

Prerequisite: JPRA C055, 0150, and 0051; History 0067 and 0068; and junior standing.

Development of American media with emphasis on newspapers; the struggle for freedom of the press; the relationship of newspapers to social and political history; the growth of magazines, book publishing, radio, and television.

0337. Broadcast News Reporting (4 s.h.) F.

Prerequisite: JPRA 0234 and knowledge of audio/video recording and editing equipment, or permission of instructor.

Students will develop the journalistic acumen and technical skills necessary for gathering, reporting, writing, recording/shooting, and editing news and news-related stories for radio and television. Special emphasis on developing story ideas.

0338. Broadcast News Producing (4 s.h.) S.

Prerequisite: JPRA 0234, 0337, and knowledge of audio/video or permission of instructor.

The main objective of this capstone course is to prepare students for their first broadcast news job. Students incorporate reporting skills from JPRA 0337 to write and produce radio and TV newscasts under deadline pressure in a newsroom/studio setting. By the end of the semester, students should have the ability to perform at least entry-level newsroom work with competence and confidence.

0340. Editorial Writing (2 s.h.) S.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Conceptualizing, researching, and writing effective editorials for the mass media.

0344. Investigative Reporting (3 s.h.) F S.

Prerequisite: JPRA 0251.

Advanced instruction and practice in writing news stories with emphasis on investigative and other in-depth reporting techniques.

0347. Creating Image Online (3 s.h.)

Prerequisite: Introductory New Media Courses and JPRA 0223 or permission of instructor .

An advanced multi-media course examining the production, design and theory of online promotion and public relations. Students will have the opportunity to construct a comprehensive Web presence for a real-world client.

0350. Health and Environmental Writing (2 s.h.) S.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

Instruction and practice in writing popular science articles for newspapers and magazines. Translation of scientific language, familiarization with science literature, and interviewing scientists.

0352. Gender and American Mass Media (3 s.h.) F.

This course explores the role of gender in both media reception and media practice. While it focuses primarily on cultural and professional notions about women's roles in American society, it also considers masculine stereotypes in the media world. The course examines the history and current practice of various media, including newspapers, magazines, broadcast news and entertainment shows, advertising, online media, film, and music.

0353. International News Communication (3 s.h.) S.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.

An interdisciplinary and comparative approach to mass media systems of the world - their structures and functions. Topics include cultural exchange or invasion, international news flow, freedom of the press, socialist and developing nations' theories of press, mass media, and modernization.

0356. Publication Design (3 s.h.) F S.

Prerequisite: JPRA C055, 0150, and 0051, plus one other JPRA course, or permission of instructor.

Introduction to theory and concepts of typography, layout, and design for news, feature, and Internet publication. Use of display and body type. Emphasis on creation of products requiring use of electronic editing and pagination software. Coursework includes use of graphics, photography, and color. For students interested in careers in newspaper and magazine editing, public relations, and electronic publishing.

0357. Publishing to the Web (3 s.h.) F S SS.

Prerequisite: Introductory New Media Courses, JPRA 0150 or permission of instructor.

An advanced multi-media course examining the production and design of online journalistic content. Topics will include online storytelling, web site planning, organization and production. Students will produce a comprehensive multi-media news web site, taking advantage of the convergence of print and broadcast media. Additionally, conceptual issues related to publishing on the Internet will be discussed.

0358. British Mass Media (3 s.h.) F.

An undergraduate seminar in London, England, which concentrates on the current state of the mass media in Great Britain. Outstanding guest speakers and on-site inspection of media centers combine to present a rounded picture of the British news media.

0359. Foreign Study in JPRA (1-3 s.h.)

Prerequisite: Permission of Foreign Study Coordinator.

Written report of JPRA research done by individual student during a trip of at least two weeks abroad. Paper must be presented by end of semester following return from trip.

0362. Photography (4 s.h.) F.

Prerequisite: JPRA C055, 0150, and 0051, or permission of instructor.Co-Requisite: Registration for laboratory.

Individual direction in utilization of photography as a means of communication; creative photography, use of camera, darkroom procedures, picture selection, layout, cropping, sizing.

0363. Photojournalism (2 s.h.) F.

Prerequisite: JPRA 0362 or permission of instructor.

The practical side of working as a photographer for newspapers, magazines, and wire services as well as freelance. Picture editing and handling.

0364. Photographic Portfolio (2 s.h.) S.

Prerequisite: JPRA 0362 or permission of instructor.

Production, organization, and presentation of a photographic portfolio. Registration for a photography laboratory required of those without regular access to a darkroom.

0365. Photography Special Projects (1 - 4 s.h.) F S.

Prerequisite: JPRA 0362 and permission of instructor. .

Individual work in areas of special interest including, but not limited to, formal and informal portraiture, nature of photography, underwater photography, medical or scientific photography, or special research in photography. Registration for a photography laboratory required of those without regular access to a darkroom.

0366. Photosensitive Materials (2 s.h.)

Prerequisite: JPRA 0362 or equivalent or permission of instructor.

Experimentation and application of a wide range of photographic processing and manipulation possibilities. Special effects. Darkroom effects.

0367. Photographic Lighting (2 s.h.)

Prerequisite: JPRA 0362 or equivalent or permission of instructor.

Manipulation and application of lighting (artificial and natural) in the studio and on location.

0368. Photography Seminar I (2 s.h.) S.

Prerequisite: Junior or senior standing and JPRA 0362 and 0363.

0369. Photography Seminar II (2 s.h.) S.

Prerequisite: Junior or senior standing and JPRA 0362 and 0363.

0371. WRTI Radio News Workshop (3 s.h.) F S.

Prerequisite: JPRA 0337, and permission of WRTI News Director.

In this capstone course designed for majors focused on radio as a career area, students work in the newsroom at WRTI-FM, Temple's public radio station. Students hold positions as producers, reporters, and anchors, and cover stories alongside local journalists in the nation's forth largest broadcast market.

W372. Broadcast Journalism Practicum (3 s.h.) F S. Core: WI.

Prerequisite: BTMM 0170 or permission of instructor.

A weekly student-produced broadcast news magazine show created in cooperation with Broadcasting, Telecommunications and Mass Media department students. Same as BTMM W372: Broadcast Production Practicum.

0374. Advertising Campaigns (3 s.h.) F S.

Prerequisite: JPRA 0226, 0270, and 0327, or permission of instructor.

Preparation and production of advertising campaigns on a variety of subjects, including commercial products and public services institutions. Media planning, copy and layout, production of radio and TV commercials, and public relations campaigns as applied to the advertising campaign.

0376. Multi-Media Colloquium (1 s.h.)

Prerequisite: Must be taken concurrently with a JPRA capstone. Permission of instructor required.

A colloquium for JPRA multi-media sequence examining issues and topics confronting all multi-media students, whether from the different JPRA capstone courses or from the real world. Students will have the opportunity to bounce ideas/problems off each other from the different capstones.

0377. Advertising Account Management (3 s.h.) F.

Prerequisite: JPRA 0226, 0270 and 0327, or permission of instructor.

Training in the management of the client-agency relationship involving both account executives and client advertising directors or brand managers. Special attention given to corporate culture, strategy development, account coordination, profit management, client satisfaction, people management, and to the evaluation, presentation, and sale of advertising concepts, executions, and services.

0378. Mass Media Research (3 s.h.) S.

Prerequisite: Junior or senior standing.

Social science research techniques in the study of mass media. Application of quantitative research methods to media situations, including commercial broadcast rating services and readership studies. Class projects require statement of a research problem, hypothesis formation, research design, data collection, data analysis and interpretation, and report writing.

0381. Magazine Editing and Design (4 s.h.) F S.

Prerequisite: permission of instructor; strongly recommended as preparation: JPRA W231 and JPRA 0322.

This is a hands-on capstone class in the editorial and business aspects of magazine production and distribution. Students write, edit, photograph, and design both print and online versions of a magazine; they also do reader research and sell ad space.

W382. Law and Ethics of Mass Communications (3 s.h.) F S SS. Core: WI.

Prerequisite: JPRA C055, 0150, and 0051, Political Science 0051, and junior or senior standing, or permission of instructor.

Ethical and legal problems of media, including libel, privacy, contempt, obscenity, access to information, free press/fair trial, antitrust law, and special restraints on broadcasting and advertising.

0385. Theories of Communication (3 s.h.) F.

Prerequisite: Junior or senior standing.

Current concepts in mass communication theory; empirical evidence derived from investigations generated by theory; language and perception, attitudes and opinions, social control in the media, two-step flow hypothesis, and news diffusion.

0386. Media Management (3 s.h.)

Operations, economics, and other business-related considerations as they relate to JPRA, advertising, and public relations. Technological influences; staff organization; personnel matters; budgeting, marketing, and research applications in regard to various mass media also are included.

0389. Internship (1 - 3 s.h.) F S SS.

Prerequisite: Major in JPRA and permission of the internship supervisor.

Organized professional work, under supervision, on selected media or news organizations.

0390. Special Projects With Lab (1 - 4 s.h.) F S SS.

Prerequisite: Junior or senior standing, and written permission of JPRA faculty member.

A special course of study in a particular area of JPRA.

0391. Special Projects (1 - 4 s.h.) F S SS.

Prerequisite: Junior or senior standing, and written permission of JPRA faculty member.

A special course of study in a particular area of JPRA.

0392. Creative Services Workshop (1 - 3 s.h.) S.

Prerequisite: JPRA 0270 and 0374, or permission of instructor.

Student operation of an advertising agency for nonprofit accounts in the Philadelphia market area with advertising faculty supervision.

0398. Honors Readings II (2 s.h.)

Hours arranged. Advanced reading in areas of communications, with emphasis on JPRA. Written and oral reports required.

0399. Senior Honors Seminars (3 s.h.)

An intensive workshop in which students learn of the research interests of faculty members and devise and carry out their own group research project.