General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
|ADV 5501||Advertising Research and Strategy||3|
|ADV 5502||Media Planning and Analysis||3|
|ADV 5504||Visual Communication and Branding||3|
|ADV 5505||User Experience Design and Strategy||3|
|ADV 5506||Advanced Strategies in SEO and SEM||3|
|MKTG 5001||Marketing Management/Strategy 2||3|
|MKTG 5101||Consumer and Buyer Behavior||3|
|MKTG 5104||Marketing Strategy||3|
|STAT 5602||Visualization: The Art of Numbers and the Psychology of Persuasion||3|
|MKTG 5118||Marketing MS Capstone 3||3|
|or MKTG 5182||Independent Study|
|Total Credit Hours||30|
The MS/STAM program has a set curriculum without electives. Students may, however, seek up to two course substitutions. All course substitution requests are approved by the Academic Program Director, Fox's Graduate Division, and Temple University's Graduate School.
All students must begin the MS/STAM program taking MKTG 5001, which is offered each Fall and Spring term.
All MS/STAM students are encouraged to take MKTG 5118 in the Fall term, but MKTG 5182, the Independent Study option, can be approved on a case-by-case basis as the culminating course.
Through MKTG 5118 Marketing MS Capstone, students collaborate on a real-world business challenge in the marketplace. Each student plays a critical role in developing a comprehensive strategic marketing plan. Collaboratively, students own responsibility for accurate segmentation, targeting, positioning, value generation, and feasibility for a brand company, product, or product line. Students in the MS/STAM degree program assess the effectiveness of the brand’s current advertising and communication strategies while guiding students in the Marketing Research and Insights M.S. program on research objectives that are actionable. In turn, those students guide MS/STAM students on sound research planning, survey development, execution, and data analysis while identifying strategic outcomes. All students work together to finalize a commercial-grade marketing strategy and plan of tactics worthy of business management approval. All students learn to apply team leadership practices while developing a strategic marketing plan and gaining hands-on experience that can help accelerate a career in their respective fields. Success in this course requires playing an active role through a field research project that facilitates knowledge, skill, and competency in developing a company’s product line and robust communication strategy and plan for implementation.
Alternately, MS/STAM students may request approval to take MKTG 5182 Independent Study as their culminating course.